TRADE MAGAZINE
WEBSITEbm-online.de
NEWSLETTER
crossmedia
BM special issues,BM calendar etc.
60,000 readers per issue
Media Kit 2015
2
Contacts
Local contacts
Switzerland/France/ItalyFrank Stoll / Carla Stahel IFF media agEmmersbergstr. 18200 SchaffhausenPhone +41 52 63308-84 / 85Fax +41 52 [email protected] [email protected]
Great BritainJens Smith PartnershipThe Court Long SuttonHook, Hampshire RG 29 1TAPhone +44 1256 862589Fax +44 1256 [email protected]
TaiwanCharlie YuWorld Wide Services Co., LTD11F-B, No. 540, Wen Hsin Road,Section 1, Taichung, 40848Phone +886 42325 1784 Fax +886 42325 2967 [email protected]
Further Representatives on request.
Editorial department
Editor-in-ChiefChristian Närdemann Phone +49 711 7594–264 [email protected]
EditorRegina AdamczakPhone +49 711 7594–253 [email protected]
Heinz FinkPhone +49 711 7594–259 [email protected]
Marc HildebrandPhone +49 711 [email protected]
Stefan KirchnerPhone +49 711 7594–521 [email protected]
Natalie RupprichtPhone +49 711 7594–361 [email protected]
In house
Advertising ManagerClaudia WeygangPhone +49 711 [email protected]
Account ManagerSimone FelkPhone +49 711 [email protected]
Melanie TurzerPhone +49 711 [email protected]
Order ManagementHenrike HenkePhone +49 711 [email protected]
Konradin-Verlag Robert Kohlhammer GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermanyAdvertising Fax +49 711 7594-1410
Contents
TRADE MAGAzINE
Media brand 3
Portrait 4
Circulation and distribution analysis 4
Readership analysis 5
Rate card 8
Special forms of advertising 13
Editorial schedule 14
WEBSITE 21
NEWSLETTER 22
Media brand
3
The BM newsletterappears every fortnight and offers topical industry news and trade in-formation, together with product and event reports. The newsletter reaches over11,000 interested trade readersfrom the industry.
Special BM services
BM special issueBM special on prefabricated elementsfor buildings and interiors – the buyers reference.
BM EDP magazine Supplement focusing on software and IT – in January, March, June, October.
BM fair specialFor BAU, interzum and LIGNA: Presence on all channels - attractive crossmedia package for long range and strong attention.
BM wall calendar365 day customer presence.
BM catalogue serviceGenuine interest from potential customers. Low cost – big impact.
BM e-mail marketingThe direct line to attractive business contacts.
BM market research• Panel – joiner survey• Copy test • Advertising motif test• Target group questionnaires
BM Innenausbau / Möbel /BauelementeIs a must read for decision makers in the fi elds of furniture, interior fi ttings, building component production, installation and sales. BM has the largest number of subscribers in its category (direct subscriptions – no association members). BM has a broad reach with 60,000 readers per issue.
BMmeeting
point
www.bm-online.desets the standard in the industry. Besides a modern, magazine-like look, the website offers tremendous depth of content and a wide range of services.BM online shows its worth with over 32.000 unique users per month (average value, source: etracker).
The website The newsletterThe magazine
BM meeting point – industry meeting point:Whether print or online, it’s here that the whole industry turns to for infor-mation. Whether shows, market data or an exchange of views, BM is on hand and vital to business success.
Professional to professional:Crucial ideas and practical tips for joiners, cabinetmakers and window producers.
BM reveals what really is or will be important: Current market trends,
business ideas offering the prospect of success, innovative products and
effi cient production methods.
4
Trade magazine
Portrait | Circulation and distribution analysis
1 Audited by:
The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products.
2 Circulation analysis: Average copies (1. July 2013 to 30. June 2014)
Circulation: 21,700
Actual circulation: 21,633 of them abroad: 2,375
Copies sold: 9,816 of them abroad: 987 – Copies: 8,140 – Retail sale: –
– Other sales: 1,676
Free copies: 11,817 Residual / archive copies: 67
3 Geographical analysis: Share of total distributed copies Economic area % Copies
Germany 89.0 19,258 Foreign 11.0 2,375 of that Austria 71.1 1,689 Switzerland 19.9 473 Rest of Europe 8.1 192 Non-European countries 0.9 21
Indeed circulation 100.0 22,633
1 Title: BM Innenausbau / Möbel / Bauelemente
2 In brief: BM is the meeting point for the interior fitting, furniture and building
components industry. BM provides vital ideas and practical tips for business success. BM shows what is and what will be really important. It focuses on current market trends, business ideas offering the prospect of success, innovative products and efficient production methods as well as practical tips that can be applied straight away. Every issue of BM covers furniture and interior fittings, building components, materials, supplies, technology, vehicles and company management.
The BM headline theme in each issue focuses on one selected theme that is featured on the cover and then dealt with inside through articles and product reports.
BM EDP magazine: 4 times a year - in January, March, June and October - a special section about software and IT gives readers an up to date
BM special issue: 1 x per year - BM Special “prefabricated elements for construction and interior” - the reference book for acquisition.
BM offers a fit for future, crossmedia combination of print, online and newsletter. The BM brand stands for unique crossmedia integration.
3 Target group: Experts with high decision making power in interior design and shop construction, furniture production, building component production, window and door manufacture, building component installation, sales and merchants.
4 Frequency: monthly and BM special edition 5 Format: DIN A4 6 Year: 70. year 2015
7 Reference price: Annual subscription: inland € 156,00 abroad € 163,80
10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer
5
Trade magazine
Readership analysis
Ranges of Work: Readers share (K1*) Craft and industry % proj. ca.
Interior construction/furniture joinery 81.7 48,770 - Individual furniture 77.7 46,380 - Build-it cupboard 62.9 37,520 - Kitchen 54.3 32,400 Serial Furniture 21.3 12,710 Building components 68.3 40,770 – Windows / facades 54.5 32,530 – Front doors 59.5 35,500 – Internal doors 65.6 39,170 – Staircases 42.3 25,250 – Room dividing systems / seperating elements 54.7 32,640 – Shutters / sun protection 42.3 25,250 Glazing / wintergardens 34.2 20,410 Floors 49.3 29,410 Wall and ceiling systems 56.8 33,900 Heat insulation, Fire protection 34.7 20,710 Dry building 21.8 13,000 Modernisation of old bulidings 46.0 27,480 Property furnishings 44.6 26,590 Restaurant equipment 25.2 15,070 Shop and fair construction 40.6 24,230
Multiple answers (100% = 59,690)
1.1 Sectors / industries / disciplines : BM is for operations of wood, plastic and light metal processing in interior
decoration, furniture manufacturing and the component industry, window and door manufacturing, assembly and distribution
Readers share (K1*) Craft and industry % proj. ca.
Furniture joinery / cabinetmaking, interior fittings 75.2 44,890 Joinery / window making 56.8 33,900
Building element manufacturer 34.7 20,710 Prefarbicated building / dry work 9.4 5,610 Machinery manufacturer, supplier 7.1 4,240 Sawing, planing and veneering workshops 0.5 300
Materials, finished elements and semi-finished products, fittings, supplies and accessories trade 48.2 28,770 Furniture trade 17.4 10,390
Interior designers, architects, planning offices 5.2 3,100 Other, eg. colleges, institutes, associations 4.7 2,810
Multiple answers (100% = 59,690)
1.2 Company size: Readers share (K1*) Craft and industry % proj. ca.
1–2 employees 9.9 5,910 3–4 employees 20.2 12,060 5–9 employees 31.2 18,620 10–19 employees 20.5 12,240 20–99 employees 11.5 6,860 100–499 employees 4.3 2,570 500 employees and more 2.4 1,430
6
Trade magazine
Readership analysis
2.1 Reader details: Readers share (K1*) Position in company % proj. ca.
Owner / partner / lessee 62.4 37,250 Managing director / works manager 14.2 8,470 Master / department manager / group leader 11.9 7,100 Commercial employee 4.7 2,810 Tradesman / craftsman 3.2 1,910 Technical employee 2.8 1,670 No information 0.8 480
2.2 Socio-demographic details: Education / training / vocational training
Master 68.0 40,590 Trained in commerce / business management 8.7 5,190 Tradesman / craftsman 7.5 4,480 Graduate engineer 5.2 3,100 Technician 4.3 2,570 Architect / interior designer / designer 4.3 2,570 Other, eg. teacher / lecturer 2.0 1,190
100.0 59,690
Summary of the survey method: 1. Method: Readership analysis by telephone survey – sample survey 2. Population: 21,630 = 100.0%
Not included in the study: 2,014 = 9.3% 3. Sample: 250 net Interviews 4. Target persons of the study: The average reader an output (K1*) 5. Study period: June / July 2011 6. Survey completed by: Foerster & Thelen, Bochum
Contact: Andrea Stegemann, Market-/Media research, Phone +49 711 7594-324
Interest in subject
very important/important (Top 1 and 2 from scala 1–5)
Machines / tools 97.5% 58,200 readers
Materials 91.1% 54,380 readers
Fittings 90.1% 53,780 readers
Design, composition, construction 88.9% 53,060 readers
Surface technology, finishes, glazes, coating compounds 87.0% 51,930 readers
Building components, windows, doors 86.1% 51,390 readers
Interior fittings 84.2% 50,260 readers
Furniture 84.2% 50,260 readers
Production engineering 83.2% 49,660 readers
Mounting techniques 83.2% 49,660 readers
Glass in furniture construction, interior fittings 78.3% 46,740 readers
Semi-finished products and prefabricated parts 74.3% 44,350 readers
Power tools 67.2% 40,110 readers
Security techniques 65.2% 38,920 readers
Business solution software, CAD, CAD/CAM 58.4% 34,860 readers
Heating, exhausting, recycling 56.5% 33,720 readers
Kitchen 55.3% 33,010 readers
CNC-techniques 54.5% 32,530 readers
Glass (facades/wintergardens) 42.7% 25,490 readers
Stair cases 41.5% 24,770 readers
Shop fitting 41.5% 24,770 readers
7
Trade Magazine
Readership analysis | BM survey
Redership analysis: The benefit for your advertising
60,000 BM readers every month
BM has the broadest reach of any information vehicle in the industry.
Particular interest in product news
Product news is very important/important for 92.1% of the reader-ship.
Most readers are long-term users
84.6% of the readers have read 10-12 of 12 issues in the last year. BM reaches the readership constantly and regularly.
Strong reader involvement
95.7% of the readers would miss BM if they didn´t receive it anymore.
High level of acceptance
66.5% say that ads offer useful information about products and suppliers. 74.4% think it is convenient having the matching ad with the topic.
Long-term presence
62.4% of the BM readership archive content. The whole issue or interesting articles are archived.
More information and data from the BM Readership analysisplease contact:
Claudia Weygang, Advertising Manager BMPhone +49 711 7594-410, [email protected]
Results of the July 2014 BM Panel 270 respondents/BM readers
BM offers outstanding qualityParticipating joiners/cabinetmakers agree that BM... (agree/strongly agree)
is objective and trustworthy
is written to a high technical standard by the industry, for the industry offers valuable tips that can be put into practice right away
highlights the issues that really matter offers an unbeatable mix of media
sets standards/is a leading publication in the industry offers essential ideas and inspiration
BM enhances a company’s image and status in the industryParticipating joiners/cabinetmakers agree that ...
74.7% “ Advertising in BM enhances the image of the advertiser and its products”
72.3% “ By regularly advertising in BM, a company shows that it is an important player in the market”
Never 0.7%
BM readers play a major role in investment decisions.
Always91.5%
Sometimes7.8%
93.0%
91.6%
90.6%
89.9%
89.2%
87.5%
87.5%
8
Trade Magazine
Rate card No. 62(Prices valid as of 01.10.2014, in €, plus VAT)
Magazine 210 mm wide x 297 mm high, A4 format: Untrimmed: 216 mm wide x 303 mm high
Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide
Printing and binding: Web offset, perfect binding
Charges: No discounts
Position: prescribed positions additional on the relevant b/w 20%
Colour: Colour surcharge see page 10 Colours (CMYK) in accordance with ISO 2846-1, other colours treated as spot colours. Metallic and phosphoresent colours (as per sample) on request.
Discount: For orders within any 12 months (insertion year))Frequency 3 Ads 6 Ads 9 Ads 12 Ads 5% 10% 15% 20%orVolume 1 page 3 pages 6 pages 12 pages 5% 10% 15% 20% No discount on colour and bleed charges and loose inserts. Discounts apply to bound insert (1 insert = 1/1 page of advertising).
Included in the price: publication on www.bm-online.de
Contact: Advice, booking: see contacts page 2
Order confirmation, bills, vouchers: Henrike Henke, Order management Phone +49 711 7594-317
Data Use our ad portal at www.konradin-ad.de to submit submission: your data online 1. PDF ads (automatic preflighting), 2. native file (via upload mask, please compress data)
Enquiries: Phone +49 711 7594-718 (8 a.m. 5.30 p.m.) Conditions: Prior to digital transfer of advertising artwork the publisher
must receive the corresponding advertisement booking. The order and copy deadlines are specified within the editorial schedule. A full size print out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (display, bound supplement, loose insert, etc) may contain only the offer of an advertiser.
Payment For direct debit or advance payment 3% discount, for conditions: payment within 10 days of invoice date 2% discount
payment in full no later than 30 days from invoice date. VAT No.: DE811236132
Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE28 6005 0101 0002 6238 87
Terms and Our General Terms and Condition are available on the Conditions: Internet at www.konradin.de. We would be happy to send you a copy on request
Classified Advertising *no discount
Base price per mm1mm high, 44mm wide, b/w
Opportunities* 6.00
Opportunities/Stellenangebote* 5.40
Situations wanted* 3.70
Box fee, inc. Postage Offer 17.00
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Trade Magazine
Rate card No. 62(Prices valid as of 01.10.2014, in €, plus VAT)
9
Ads
Formats Basicrateb/w
Coloursurcharge2c
Totalrate2c
Coloursurcharge3c
Totalrate3c
Coloursurcharge4c
Totalrate4c
Formats: wide x high in mm Trimm: add 3mm to each side
Type area Trimmed
1/1 page
2./3. Cover page4. Cover page
6.030.00
6.570.007.090.00
670.00
670.00670.00
6.700.00
7.240.007.760.00
1.340.00
1.340.001.340.00
7.370.00
7.910.008.430.00
1.800.00
1.800.001.800.00
7.830.00
8.370.008.890.00
188 x 270 210 x 297
2/3 page 4.020.00 670.00 4.690.00 1.340.00 5.360.00 1.800.00 5.820.00 widehigh
4col–
188 x 178125 x 270
210 x 195135 x 297
1/2 page
on Editorial page
3.015.00
3.570.00
670.00
670.00
3.685.00
4.240.00
1.340.00
1.340.00
4.355.00
4.910.00
1.800.00
1.800.00
4.815.00
5.370.00
widehigh
4col2col
188 x 13392 x 270
210 x 150103 x 297
1/3 page
on Editorial page
2.010.00
2.560.00
670.00
670.00
2.680.00
3.230.00
1.340.00
1.340.00
3.350.00
3.900.00
1.800.00
1.800.00
3.810.00
4.360.00
widehigh
4col–-
188 x 8860 x 270
210 x 10571 x 297
1/4 page 1.505.00 460.00 1.965.00 920.00 2.425.00 1.240.00 2.745.00 widehighhigh
4col2col1col
188 x 6592 x 13344 x 270
210 x 82103 x 15055 x 297
1/8 page 755.00 460.00 1.215.00 920.00 1.675.00 1.240.00 1.995.00 widewidehigh
4col2col1col
188 x 3292 x 6544 x 133
1/16 page 378.00 460.00 838.00 920.00 1.298.00 1.240.00 1.618.00 widehigh
2col1col
92 x 3244 x 65
Bleed charge € 603.00, Charge for each spot colour € 1,050.00, No discounts on charges, Base price per mm 1mm high, 44mm wide, 6.00 €
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Trade magazine
Bound insertsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)
Bound inserts
Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising)
Wide x highin mm
Conditions / Technical details
Quantities/dates
Amount 80–134 gsm 135–180 gsm untrimmed Before order acceptance and confirmation a sample that will form the basis of the contract – if necessary a blank specimen – must be submitted with details of dimensions and weight. The placing of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request.
Bound inserts should be delivered untrimmed and the first page marked. Multi-leaf bound inserts must be delivered folded and closed along the back edge, that is in the direction of insertion. Additional folding and gluing work will be charged for.
Liefermenge: 22,500 copiesIssue 5: 25,800 copies
Delivery deadline: 7 days after advertising deadline
1 leaf = 2 pages 6,590.00 7,570.00 216 x 305
1,5 leaf = 3 pages 9,880.00 11,355.00
2 leaf = 4 pages 11,530.00 13,210.00 432 x 305
2,5 leaf = 5 pages 14,810.00 17,000.00
3 leaf = 6 pages 15,875.00 18,255.00 620 x 305
4 leaf = 8 pages 19,090.00 21,940.00 2 x 2 leaf
Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample.
6-page620 mm
foot trim 3 mm each3 mm
5 mm
3 mm
297
mm
trim
med
305
mm
unt
rimm
ed
216 mmuntrimmed
210 mmtrimmed
209 mm
206 mm
195 mm
195 mm
foldfold (gutter)
305
mm
297
mm
trim
med
216 mmuntrimmed
210 mmtrimmed
4-page
432 mm foot trim 3 mm each3 mm
5 mm
3 mm
fold (gutter)Trimming diagram:
Delivery at advertiser’s expenseDelivery address for bound inserts: Konradin Druck GmbHKohlhammerstraße 15 70771 Leinfelden- Echterdingen Delivery labelling:For “BM”, Issue (No.) Opening hours: Mon. - Fri. 7.00 a.m. to 6.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
4-pages 6-pages
11
Trade magazine
Loose insertsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)
Loose inserts
Prices by grammage(no discounts)
Conditions /Technical details
Quantity Format/Date
Postage costs per 1,000 copies Before order acceptance and confi rmation by the publisher a sample that will form the basis of the contract – if necessary a blank specimen – must be submitted with details of the dimensions and weight. The positioning is subject to the technical possibilities.
Loose insert are inserted loose and they must consist of just a single piece. The fi rst page should be marked. Multi-leaf bound inserts must be delivered folded and closed along the back edge, that is in the direction of insertion.
Additional folding and gluing work will be charged for.
Total: 22,100 copiesIssue 5: 25,400 copies
Partial loose inserts: possible from 3,000 copies
Postal codes: 0 = 1,000 copies 5 = 2,400 copies1 = 900 copies 6 = 1,700 copies2 = 1,900 copies 7 = 3,400 copies3 = 2,500 copies 8 = 2,900 copies4 = 2,700 copies 9 = 1,800 copies
Format:maximum 200 mm wide, 290 mm high
Delivery deadline: 7 days after advertising deadline
up to 25 g 235.00
up to 30 g 245.00
up to 35 g 265.00
up to 40 g 285.00
up to 45 g 315.00
up to 50 g 335.00
The price for heavier inserts and for inserts on thin paper or other materials available on submission of a sample. Prices are per thousand copies, rounded up to the next thousand.
Now available on www.bm-online.de
Digital Loose insert 450.00 for 4 weeks
OnlinePrint
Reference for loose inserts in the ad part, free of charge
Delivery at advertiser’s expensefor loose interts:Lettershopservice GmbHSteinbeisstraße 1670736 Fellbach
Delivery labelling:For “BM”, Issue (No.)Opening hours: Mon. - Thu. 8.00 a.m. to 5.00 p.m.Fri. 8.00 a.m. to 4.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
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Trade magazine
Tip-ons | Technical detailsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)
Technical requirements for the delivery of data for advertisements and other advertising materials
Data formats: We recommend the delivery of PDF/X-3 data. Otherwise un-separated files in EPS or TIFF format; please avoid open data (eg. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi.
Colour: Colours (CMYK) in accordance with ISO 2846-1, Spot colours available by agreement. For conversion and control of the colour space (ICC colour management) please refer to the standard ECI offset profiles (order the “ECI_Offset_2009” package free of charge from www. eci.org). Use the “eciRGB_v2.icc” (RGB colour space) and “ISO_coated_v2_eci.icc” (CMYK colourspace) profiles.
Proof: “Print Media Standard” (bvdm) contract proof. Digital proof
prints must contain the Fogra media wedge in order to monitor colour accuracy (available from www.fogra.org, payment required). Proof prints must display an official print control strip.
Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered.
Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs.
Tip-ons
PricePlus cost of carrier advertisement or bound insert
Per thousand copies, inclusive of postage costs, plus gluing costs
Postcard 61.00
Required quantity:23,000 copies
Issue 5: 26,400 copies.
Gluing costs: By machine 37,00 per thousand.Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary.
In other cases, including angled positioning: Manual gluing 74,00 per thousand.
Other advertising materials, eg. book-let, CD, DVD, sample, are priced as loose inserts.Required quantity: on request
Gluing costs: On request on submission of sample forming basis of contract.
Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary
Delivery address:Delivery at advertiser’s expense Konradin Druck GmbHKohlhammerstraße 15, 70771 Leinfelden-Echterdingen Delivery labelling:For “BM”, Issue (No.) Opening hours: Mon. - Fri. 7.00 a.m. to 6.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)
Glu
ing
str
ip
direction of insertion
70 mm
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Trade magazine
Special forms of advertising(Prices valid as of 01.10.2014, in €, plus VAT)
Special advertising formats: high-impact, distinctive
BM offers advertisers a wide range of options for presenting their products and brands exactly how they want them to be perceived. We will gladly work with you to develop special, innovative advertising formats to create a unique, striking impact.
Contact us for details of availability, production costs and other technical information relating to our special ad formats.
Extras:• Arouses curiosity – followed
by excitement and surprise•Prominent position on cover• Ad appears when flap is opened
Size: Inside of flap: 105 mm wide x 297 mm highAd section on cover: 100 mm wide x 297 mm high
Basic price: 11,950
Extras:• No one is going to miss this one –
gives you a head start over other ads• The belly band ad is wrapped around
the outside of the magazine • Interest can be increased yet
further through direct marketing
Size: Max. 100 mm wide, length depends on magazine circumfer-ence, fixed with adhesive dot
Basic price: 9,950
Extras:• Creative, high-impact
advertising format• High practical benefit for the reader –
high level of acceptance• Enables you to guide readers
straight to your ad or article
Size: 70 mm wide x 150 mm high − attached to magazine by bookmark string
Basic price: 10,900
Extras:• Powerful promotional effect• Gives prominence to your
product sample, booklet or CD
• Positioned on the cover or glued to your ad inside the magazine
Available formats and prices on request
Belly bandsFlaps Tip-ons, Booklet or CDBookmark
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Trade magazine
Editorial schedule 2015
14
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
1 January 2015 Publication date 09.01.2015 Advertising deadline 08.12.2014
� FeATure ToPIc: The Future of Building at BAu 2015 Big BM trade fair guide, presenting the latest new products for windows and facades, front and internal doors, locks and fittings, materials, glass, partitions, floor, wall and ceiling elements
� Locks and fittings Accessories for windows and doors
� special-purpose and cNc machines – machine tools and accessories
� Special section: eDP MAGAZINe – software and IT for the industry BM market overview: software for window, facade and wintergarden manufacturers
� Floors Looking ahead to DoMoTeX 2015 in Hanover
� Workshop practice Convenient tools and time-saving equipment � Stairs Latest new stair products at BAu 2015
� Gluing, bonding and fastening technology
Show issue DoMoTeX BAu imm cologne
2 February 2015 Publication date 04.02.2015 Advertising deadline 09.01.2015
� FeATure ToPIc: Fittings, materials and supplies ZOW 2015 trade fair guide: supply market for furniture manufacturing and interior finishing – latest innovations in furniture fittings, materials and semi-finished products – lightweight construction – lighting technology
� Solid surface materials
� Surface engineering
� Machine tools
� conservatories and insulating glass technology
� All aspects of windows and front doors Fair preview: r+T 2015 in Stuttgart – shutters, solar control, insect screens, etc.
� Shop designDesigns, materials, fittings and accessories – light � Power tools � exhaust, heating, recycling
compressed air production and use
� Workwear & safety at work � Focus on: cNc machining
Show issue ZoW r+T
To complement the trade fair reports in the magazine, special newsletters and promotions can be found at bm-online.de
15
Trade magazine
Editorial schedule 2015
15
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
3 March 2015 Publication date 06.03.2015 Advertising deadline 10.02.2015
� FeATure ToPIc: Window and door manufacturing Machines, tools and operating equipment for wood windows and doors – stationary CNC machining � Wood preservation and surface treatment � Special section: eDP MAGAZINe – software and IT for the industry � Show report BAu 2015 Ultimate highlights: windows and facades, front and internal doors, locks and fittings, glass, materials, partitions, stairs and floor, wall and ceiling elements
� Technology of interior finishing Fire protection, sound insulation and room acoustics – partitions, wall and ceiling systems
� Fittings and the installation of fittings on windows and doors � Furniture designs: inspiration for 2015
� Logistics concepts for interior contractors and building component manufacturers � Trends in flooring Highlights from BAU and DOMOTEX 2015
Show reports DoMoTeX BAu imm cologne
4 April 2015 Publication date 08.04.2015 Advertising deadline 11.03.2015
� FeATure ToPIc: Interior doors Design and technology, functional and decorative fittings, infill panels and applications, fire protection and sound insulation � Initial preview of interzum 2015, cologne New fittings, materials and supplies
� Initial previews of LIGNA 2015 and Handwerk, Holz & mehr
� Furniture fittings: mechanisation and electrification
� Stair construction Components, fittings and semi-finished products – manufacture and software
� Shutters, solar control and insect screens BM report on the r+T
� Measuring technology 3D laser measurement systems: devices, systems and efficient data processing
� Vehicle fleet � Focus on: Kitchen Fittings, appliances and accessories,kitchen industry trends at LivingKitchen 2015
Show issue LIGNA Handwerk, Holz & mehr interzum
Show reports LivingKitchen ZoW r+T
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Trade magazine
Editorial schedule 2015
16
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
5 May 2015 Publication date 28.04.2015 Advertising deadline 31.03.2015
� FeATure ToPIc: LIGNA 2015, Hanover In-depth trade fair guide, latest new machinery, latest ideas for the manufacture of furniture, interior finishing and building components. Handwerk, Holz & mehr 2015: what awaits joiners and cabinetmakers in Hanover?
� interzum 2015, cologne The international fair for suppliers to the furniture and fit-out industries: pioneering new products in the areas of furniture fittings, materials, decorative finishes, supplies, furniture and interior finishing components, and lighting technology
� Furniture fittings � Lightweight construction and composites
� Wood and wood-aluminium windows and doors � Installation technology, insulating and sealing materials � cAD/cAM software
� Surface engineering � The future of joinery
6 June 2015 Publication date 09.06.2015 Advertising deadline 08.05.2015
� FeATure ToPIc: Partitions and sliding systems Flexible partitions for residential, commercial and public buildings, systems and fitting technology
� Manufacturing technology and mechanical engineering Processing of boards and solid wood – machine tools � Profile systems for windows and doors � The magic of glass in furniture production and interior finishing Glass and mirrors in furniture and interior design – glass fitting technology
� Power tools
� Special section: eDP MAGAZINe – software and IT for the industry
� Thermal and sound insulation, fire protection � Living and relaxing in comfort � Semi-finished products and supplies for furniture manufacturing and interior finishing � Insurance and finance
To complement the trade fair reports in the magazine, special newsletters and promotions can be found at bm-online.de
MAIN SHoW ISSue
extra-large print run: 25,000 copies
17
Trade magazine
Editorial schedule 2015
17
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
7 July 2015 Publication date 06.07.2015 Advertising deadline 10.06.2015
� FeATure ToPIc: Front doors and entrances Design trends, materials, construction, blanks, infill panels and accessories – wood, PVC and aluminium: fitting concepts and automation for doors
� Security technology and burglar resistance Latest new products and solutions for secure windows and doors � interzum fair report Fittings, materials, finishes and supplies � Trade fair report: LIGNA 2015/Handwerk, Holz & mehr Essential news from Hanover, standard, CNC and special-purpose machines, software, tools and accessories
� Sustainability in craft and industry � From surveying to installation technology � Walls and ceilings
� Materials: solid wood and veneer � Stair construction
� Wood for outdoor applications Thermally modified wood, WPCs, etc.
Show reports LIGNA Handwerk, Holz & mehr interzum
8 August 2015 Publication date 06.08.2015 Advertising deadline 13.07.2015
� FeATure ToPIc: Workshop practice Ergonomic and time-saving equipment, tools, devices, work and assembly benches, storage technology and workshop accessories � Mechanical engineering and manufacturing technology Sawing, planing, milling, drilling, grinding, machine tools
� Decorative materials and finishes Wood, plastic, aluminium, glass, stainless steel, solid surface materials, stone
� exhaust, heating and recycling: latest trends from LIGNA 2015
� Light and sound in furniture � Windows, doors and accessoriesWood, wood-aluminium, PVC
� Life in the kitchen � Bathrooms and wellness
� Flooring as one of the services offered by joiners and cabinetmakers � Focus on: Vehicle fleet BM market survey: delivery vans – 3.5 tonnes or less
Show reports LIGNA Handwerk, Holz & mehr interzum
18
Trade magazine
Editorial schedule 2015
18
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
9 September 2015 Publication date 08.09.2015 Advertising deadline 13.08.2015
� FeATure ToPIc: edges Mechanical engineering, edge working machines, materials and edge materials � Surface engineering
� BWS 2015, Salzburg Fair preview � Window and door manufacturing Manufacture of wood, wood-aluminium and PVC windows –
� adhesives for wood and PVc
� Fittings for furniture manufacturing and interior finishing
� Building component market Windows, doors and accessories – home automation: closing and opening components and providing shade at the touch of a button � Workwear and safety at work for joiners and cabinetmakers
� Ideas for shopfitters and trade fair stand builders
Show issue BWS
10 october 2015 Publication date 06.10.2015 Advertising deadline 10.09.2015
� FeATure ToPIc: cNc machining in craft and industry cNc technologies and their practical applications: CNC and CAD/CAM in furniture manufacturing, interior finishing, and window, door and stair construction � Machine tools � Special section: eDP MAGAZINe – software and IT for the industry Industry-specific, CAD and window design software
� Trading floor for supplies to the furniture manufacturing and interior finishing industries Components and supplies for furniture manufacturing and interior finishing, shopfitting and trade fair stand construction, kitchens and bathrooms
� Materials � Systems engineering in interior finishing Partitions and wall units – ceilings, wall coverings and acoustic concepts – fastening and installation systems � Fire prevention in interior finishing Doors for escape and rescue routes
� Building and working with glass
� Focus on: Window and facade technology Contemporary wood, wood-aluminium and PVC windows and doors, intelligent, automatic ventilation: concepts and systems
ADDITIoNAl DISTrIBu-
TIoN+ AuSTrIA
19
Trade magazine
Editorial schedule 2015
Issue Themes
Special issue Publication date 26.10.2015 Advertising deadline 30.09.2015 Opportunities 02.10.2015
BM special – construction and finishing BM creates transparency and provides guidance in a confusing supply market. With articles on specific manufacturers, their products and services, and the market environment in general, this special issue serves as a comprehensive buyer’s reference guide. It also contains all kinds of practical tips on customer advice, presentation, sales, and installation.
Who supplies what?
The special issue will focus on the following product groups:
• Wood, wood-aluminium and PVC windows and front doors
• Fittings, automation and accessories for windows and front doors
• Installation and surveying: convenient tools for use on site
• The world of internal doors: wide range of designs and functions is key to success
• Fittings and accessories for internal doors
• Stairs: striking stairs for unusual interiors
• Floor, wall and ceiling elements
• Power tools: sturdy, portable helpers
• Vehicle fleet: vehicles, special equipment, securing of loads
Features
• Key market data, latest trends
• Sales partnerships: examples of successful marketing concepts
• Tips from the experts: proven solutions for new build and refurbishment
• Construction and design: what developers and architects really want
• In hot pursuit of the latest trends: exciting new and updated products from each of the product groups
• Installation: tips and tricks for professional installation
Readership: 21,700 readers Distribution: BM subscribers and high-quality specialist building
component distributors and installation companies
20
Trade magazine
Editorial schedule 2015
20
> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.
Issue Themes Shows
11 November 2015 Publication date 06.11.2015 Advertising deadline 13.10.2015
� FeATure ToPIc: Fittings for furniture manufacturing and interior finishing � Internal doors Components, fittings and accessories, fire resistant and smoke control doors
� Latest on construction fittings
� Grinding technology � refurbishing old houses
� Plant engineeringexhaust technology, heating
� compressed air production and use
� High-quality drywall construction � Stair construction
� Focus on: Power tools
12 December 2015 Publication date 04.12.2015 Advertising deadline 10.11.2015
� FeATure ToPIc: Board-cutting All processes involving saws in board and solid wood processing, machinery, software and tools
� Materials for furniture, interior fittings and building components � Window, door and facade technology
� Walls and ceilings
� Workshop practice: transport, handling and storage
� Kitchens Eating, cooking, living
� Wood drying � Spotlight on wall connections Design details for the wall connections of windows and doors – sealing materials and weatherstripping
� Focus on: collaboration, franchising, buying syndicates
21
Website Portrait | Formats | Prices
(Prices valid as of 01.10.2014, in €, plus VAT)
www.bm-online.de The innovative information and service portal in this line of business. Various quick and intelligent information search options like “Product-Finder” and eletronic article archive as well as direct access to the categories offer maximum utility. Latest news, magazine archive, media library, exclusive market overviews and downloads are complemented by “Jobs and Opportunities”, surveys and competitions.
Monthly visitor fi gures (2014 averages, source: etracker)Page impressions: 76,704Visits: 37,340Unique user: 31,884
Microsite, online questionnaires, raffl es, other formats on request* Price for 4 weeks including link to your website, Displayed in rotation
Data delivery: 7 days prior to shipment date via e-mail to [email protected]: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted.File size: max. 60 KB. Video: format FLV, MPEG3/4 Request our detailed Media Kit for online formats:[email protected] or directly on www.bm-online.de.
Advertising format/Website Format/Pixel Prices*
Hockeystick 970 x 90 + 120 x 600 /728 x 90 + 160 x 600on all sides
1.150.00
Large Leaderboard 970 x 90on all sides
790.00
Leaderboard 728 x 90on all sides
690.00
Fullbanner 468 x 60on all sides
630.00
SkyscraperWide Skyscraper
120 x 600 on all sides160 x 600 on all sides
690.00730.00
SquareSquare (Video)
250 x 250Home / Topic pages
670.00890.00
Medium Rectangle 300 x 250Home / Topic pages
670.00
22
NewsletterPortrait | Formats | Prices
(Prices valid as of 01.10.2014, in €, plus VAT)
Standalone newsletter
Dedicated special BM newsletter.As the sole partner for such a newsletter your message will secure the readers full attention. The layout of the newsletter adopts the corporate design of the BM newsletter. The selection and arrangement of the contents (text, graphics/images) is undertaken in conjunction with the BM editorial team.
Price: on request. Give us a call, we’d be happy to talk through the options.
Your advertising in the BM newsletter
The BM editorial team produces a fortnighltly onlinenewsletter that is currentlye-mailed to over 11,000interested industry recipients.
This offers you quick and easy access to yourtarget group.
/ Announce your ‘best-kept secret’ just before your key show
/ Highlight new products or events
/ Draw attention to your company or its services
Advertising format/Newsletter Format/Pixel Prices
➊ Text/image ad Image: 305 x 60 PixelsText: 300 characters incl. spaces 750.00
➋ Text/image ad XXL Image: 315 x 155 PixelsText: 300 characters incl. spaces 850.00
➌ FullbannerA Fullbanner
B Fullbanner wide
468 x 60 Pixels GIF, JPG – not animated
590 x 100 Pixels GIF, JPG – not animated
650.00
750.00
➍ Skyscraper 120 x 600 PixelsGIF, JPG – not animated 750.00
Links to your website are possible for all forms of advertising.
Data delivery: 7 days prior to shipment date via e-mail to [email protected]: GIF, JPG, (DOC additionally for text/image display), tracking code and redirect are possible, tracking pixels are not built in.File size: max. 60 KB
➍➌ ➊
➋
23
Katalogservice (Catalogue Service)Online | Crossmedia
(Prices valid as of 01.10.2014, in €, plus VAT)
Basis: BM Catalogue Service
Place your catalogue on www.bm-online.de
Interested experts can order, download or readyour catalogue online.
Your benefi ts:• Direct response• Genuine buying interest• Opening up new client
groups• Little effort – huge effect• Bookable and updateable
at any time
Online price: 6 months: 490.0012 months: 790.00
Monthly visitor fi gureswww.bm-online.dePage impressions: 76,704Visits: 37,340Unique user: 31,884(monthly averages, source: etracker)
Premium: BM Catalogue Service online + print
Beratung KATALOGSERVICE unter Phone +49 711 7594-409
KATALOGSERVICEAuf bm-online.de können Sie sich kostenlos alle Informationen zusenden lassen, für die Sie sich interessieren.
So einfach geht’s – Kataloge in gewünschter Form � Download � per Post senden � online lesenauswählen und kostenlos anfordern.
Bessey Tool GmbH & Co. KG
BESSEY Spann- und SchneidtechnikGesamtkatalog 2014/2015
PAUL OTT GmbH
OTT Kantenleimen Kantenleimmaschinen und Handling-Lösungen
Alfred Clouth Lackfabrik GmbH & Co. KG
CLOU-Produktkatalog Beizen, Lacke, Lasuren, Öle, Wachse
TrunCAD GmbH
3D GENERATORMÖBEL. EINFACH. PLANEN.Möbelplanung in Sekunden
GfA-Dichtungstechnik Joachim Hagermeier GmbH, HamburgGfA-DichtungenIhre Maßschneiderei für Dichtungsprofi le
www.bm-online.dewww.bm-online.de
Use our crossmedia offer! Place your catalog online and additional in the print editions of BM.
You additional reach 60,000 readers per month and thus create a high attention and range.
Price: Premium package online + print: 6 months online + 6 times issue: 1,900.00 12 months online + 12 times issue: 2,900.00
+
Market research: We offer market stu-
dies, target group surveys, advertising impact research
and so on – in cooperat-ion with professional
market research companies.
Print: We are specialists in
complex catalogue pro-duction involving different
languages or versions as well as standard catalogues.
Further details from: konradinheckel.de
Corporate Publishing: We will produce corpo-
rate communication tailored to your target group in print and
online, from customer maga-zines to specialist portals.
Further details from: konradin-relations.de
The Konradin Media group is one of the largest suppliers of trade information in the DACH region. The portfolio includes a total of around 50 trade, fine living, science and history magazines, online portals and sequences of events.
For further information about our portfolio in the fields of architecture, building, industry, the world of work, ophthalmology, fine living, science and history go to www.konradin.de
werkzeugforum.de dds-online.de malerblatt.de lackiererblatt.de
Trade media of the Konradin Publishing Group
bm-online.de
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