Media Kit 2015 - BM onlineRestaurant equipment 25.2 15,070 Shop and fair construction 40.6 24,230...

TRADE MAGAZINE

WEBSITEbm-online.de

NEWSLETTER

crossmedia

BM special issues,BM calendar etc.

60,000 readers per issue

Media Kit 2015

2

Contacts

Local contacts

Switzerland/France/ItalyFrank Stoll / Carla Stahel IFF media agEmmersbergstr. 18200 SchaffhausenPhone +41 52 63308-84 / 85Fax +41 52 [email protected] [email protected]

Great BritainJens Smith PartnershipThe Court Long SuttonHook, Hampshire RG 29 1TAPhone +44 1256 862589Fax +44 1256 [email protected]

TaiwanCharlie YuWorld Wide Services Co., LTD11F-B, No. 540, Wen Hsin Road,Section 1, Taichung, 40848Phone +886 42325 1784 Fax +886 42325 2967 [email protected]

Further Representatives on request.

Editorial department

Editor-in-ChiefChristian Närdemann Phone +49 711 7594–264 [email protected]

EditorRegina AdamczakPhone +49 711 7594–253 [email protected]

Heinz FinkPhone +49 711 7594–259 [email protected]

Marc HildebrandPhone +49 711 [email protected]

Stefan KirchnerPhone +49 711 7594–521 [email protected]

Natalie RupprichtPhone +49 711 7594–361 [email protected]

In house

Advertising ManagerClaudia WeygangPhone +49 711 [email protected]

Account ManagerSimone FelkPhone +49 711 [email protected]

Melanie TurzerPhone +49 711 [email protected]

Order ManagementHenrike HenkePhone +49 711 [email protected]

Konradin-Verlag Robert Kohlhammer GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermanyAdvertising Fax +49 711 7594-1410

Contents

TRADE MAGAzINE

Media brand 3

Portrait 4

Circulation and distribution analysis 4

Readership analysis 5

Rate card 8

Special forms of advertising 13

Editorial schedule 14

WEBSITE 21

NEWSLETTER 22

Media brand

3

The BM newsletterappears every fortnight and offers topical industry news and trade in-formation, together with product and event reports. The newsletter reaches over11,000 interested trade readersfrom the industry.

Special BM services

BM special issueBM special on prefabricated elementsfor buildings and interiors – the buyers reference.

BM EDP magazine Supplement focusing on software and IT – in January, March, June, October.

BM fair specialFor BAU, interzum and LIGNA: Presence on all channels - attractive crossmedia package for long range and strong attention.

BM wall calendar365 day customer presence.

BM catalogue serviceGenuine interest from potential customers. Low cost – big impact.

BM e-mail marketingThe direct line to attractive business contacts.

BM market research• Panel – joiner survey• Copy test • Advertising motif test• Target group questionnaires

BM Innenausbau / Möbel /BauelementeIs a must read for decision makers in the fi elds of furniture, interior fi ttings, building component production, installation and sales. BM has the largest number of subscribers in its category (direct subscriptions – no association members). BM has a broad reach with 60,000 readers per issue.

BMmeeting

point

www.bm-online.desets the standard in the industry. Besides a modern, magazine-like look, the website offers tremendous depth of content and a wide range of services.BM online shows its worth with over 32.000 unique users per month (average value, source: etracker).

The website The newsletterThe magazine

BM meeting point – industry meeting point:Whether print or online, it’s here that the whole industry turns to for infor-mation. Whether shows, market data or an exchange of views, BM is on hand and vital to business success.

Professional to professional:Crucial ideas and practical tips for joiners, cabinetmakers and window producers.

BM reveals what really is or will be important: Current market trends,

business ideas offering the prospect of success, innovative products and

effi cient production methods.

4

Trade magazine

Portrait | Circulation and distribution analysis

1 Audited by:

The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products.

2 Circulation analysis: Average copies (1. July 2013 to 30. June 2014)

Circulation: 21,700

Actual circulation: 21,633 of them abroad: 2,375

Copies sold: 9,816 of them abroad: 987 – Copies: 8,140 – Retail sale: –

– Other sales: 1,676

Free copies: 11,817 Residual / archive copies: 67

3 Geographical analysis: Share of total distributed copies Economic area % Copies

Germany 89.0 19,258 Foreign 11.0 2,375 of that Austria 71.1 1,689 Switzerland 19.9 473 Rest of Europe 8.1 192 Non-European countries 0.9 21

Indeed circulation 100.0 22,633

1 Title: BM Innenausbau / Möbel / Bauelemente

2 In brief: BM is the meeting point for the interior fitting, furniture and building

components industry. BM provides vital ideas and practical tips for business success. BM shows what is and what will be really important. It focuses on current market trends, business ideas offering the prospect of success, innovative products and efficient production methods as well as practical tips that can be applied straight away. Every issue of BM covers furniture and interior fittings, building components, materials, supplies, technology, vehicles and company management.

The BM headline theme in each issue focuses on one selected theme that is featured on the cover and then dealt with inside through articles and product reports.

BM EDP magazine: 4 times a year - in January, March, June and October - a special section about software and IT gives readers an up to date

BM special issue: 1 x per year - BM Special “prefabricated elements for construction and interior” - the reference book for acquisition.

BM offers a fit for future, crossmedia combination of print, online and newsletter. The BM brand stands for unique crossmedia integration.

3 Target group: Experts with high decision making power in interior design and shop construction, furniture production, building component production, window and door manufacture, building component installation, sales and merchants.

4 Frequency: monthly and BM special edition 5 Format: DIN A4 6 Year: 70. year 2015

7 Reference price: Annual subscription: inland € 156,00 abroad € 163,80

10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer

5

Trade magazine

Readership analysis

Ranges of Work: Readers share (K1*) Craft and industry % proj. ca.

Interior construction/furniture joinery 81.7 48,770 - Individual furniture 77.7 46,380 - Build-it cupboard 62.9 37,520 - Kitchen 54.3 32,400 Serial Furniture 21.3 12,710 Building components 68.3 40,770 – Windows / facades 54.5 32,530 – Front doors 59.5 35,500 – Internal doors 65.6 39,170 – Staircases 42.3 25,250 – Room dividing systems / seperating elements 54.7 32,640 – Shutters / sun protection 42.3 25,250 Glazing / wintergardens 34.2 20,410 Floors 49.3 29,410 Wall and ceiling systems 56.8 33,900 Heat insulation, Fire protection 34.7 20,710 Dry building 21.8 13,000 Modernisation of old bulidings 46.0 27,480 Property furnishings 44.6 26,590 Restaurant equipment 25.2 15,070 Shop and fair construction 40.6 24,230

Multiple answers (100% = 59,690)

1.1 Sectors / industries / disciplines : BM is for operations of wood, plastic and light metal processing in interior

decoration, furniture manufacturing and the component industry, window and door manufacturing, assembly and distribution

Readers share (K1*) Craft and industry % proj. ca.

Furniture joinery / cabinetmaking, interior fittings 75.2 44,890 Joinery / window making 56.8 33,900

Building element manufacturer 34.7 20,710 Prefarbicated building / dry work 9.4 5,610 Machinery manufacturer, supplier 7.1 4,240 Sawing, planing and veneering workshops 0.5 300

Materials, finished elements and semi-finished products, fittings, supplies and accessories trade 48.2 28,770 Furniture trade 17.4 10,390

Interior designers, architects, planning offices 5.2 3,100 Other, eg. colleges, institutes, associations 4.7 2,810

Multiple answers (100% = 59,690)

1.2 Company size: Readers share (K1*) Craft and industry % proj. ca.

1–2 employees 9.9 5,910 3–4 employees 20.2 12,060 5–9 employees 31.2 18,620 10–19 employees 20.5 12,240 20–99 employees 11.5 6,860 100–499 employees 4.3 2,570 500 employees and more 2.4 1,430

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Trade magazine

Readership analysis

2.1 Reader details: Readers share (K1*) Position in company % proj. ca.

Owner / partner / lessee 62.4 37,250 Managing director / works manager 14.2 8,470 Master / department manager / group leader 11.9 7,100 Commercial employee 4.7 2,810 Tradesman / craftsman 3.2 1,910 Technical employee 2.8 1,670 No information 0.8 480

2.2 Socio-demographic details: Education / training / vocational training

Master 68.0 40,590 Trained in commerce / business management 8.7 5,190 Tradesman / craftsman 7.5 4,480 Graduate engineer 5.2 3,100 Technician 4.3 2,570 Architect / interior designer / designer 4.3 2,570 Other, eg. teacher / lecturer 2.0 1,190

100.0 59,690

Summary of the survey method: 1. Method: Readership analysis by telephone survey – sample survey 2. Population: 21,630 = 100.0%

Not included in the study: 2,014 = 9.3% 3. Sample: 250 net Interviews 4. Target persons of the study: The average reader an output (K1*) 5. Study period: June / July 2011 6. Survey completed by: Foerster & Thelen, Bochum

Contact: Andrea Stegemann, Market-/Media research, Phone +49 711 7594-324

Interest in subject

very important/important (Top 1 and 2 from scala 1–5)

Machines / tools 97.5% 58,200 readers

Materials 91.1% 54,380 readers

Fittings 90.1% 53,780 readers

Design, composition, construction 88.9% 53,060 readers

Surface technology, finishes, glazes, coating compounds 87.0% 51,930 readers

Building components, windows, doors 86.1% 51,390 readers

Interior fittings 84.2% 50,260 readers

Furniture 84.2% 50,260 readers

Production engineering 83.2% 49,660 readers

Mounting techniques 83.2% 49,660 readers

Glass in furniture construction, interior fittings 78.3% 46,740 readers

Semi-finished products and prefabricated parts 74.3% 44,350 readers

Power tools 67.2% 40,110 readers

Security techniques 65.2% 38,920 readers

Business solution software, CAD, CAD/CAM 58.4% 34,860 readers

Heating, exhausting, recycling 56.5% 33,720 readers

Kitchen 55.3% 33,010 readers

CNC-techniques 54.5% 32,530 readers

Glass (facades/wintergardens) 42.7% 25,490 readers

Stair cases 41.5% 24,770 readers

Shop fitting 41.5% 24,770 readers

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Trade Magazine

Readership analysis | BM survey

Redership analysis: The benefit for your advertising

60,000 BM readers every month

BM has the broadest reach of any information vehicle in the industry.

Particular interest in product news

Product news is very important/important for 92.1% of the reader-ship.

Most readers are long-term users

84.6% of the readers have read 10-12 of 12 issues in the last year. BM reaches the readership constantly and regularly.

Strong reader involvement

95.7% of the readers would miss BM if they didn´t receive it anymore.

High level of acceptance

66.5% say that ads offer useful information about products and suppliers. 74.4% think it is convenient having the matching ad with the topic.

Long-term presence

62.4% of the BM readership archive content. The whole issue or interesting articles are archived.

More information and data from the BM Readership analysisplease contact:

Claudia Weygang, Advertising Manager BMPhone +49 711 7594-410, [email protected]

Results of the July 2014 BM Panel 270 respondents/BM readers

BM offers outstanding qualityParticipating joiners/cabinetmakers agree that BM... (agree/strongly agree)

is objective and trustworthy

is written to a high technical standard by the industry, for the industry offers valuable tips that can be put into practice right away

highlights the issues that really matter offers an unbeatable mix of media

sets standards/is a leading publication in the industry offers essential ideas and inspiration

BM enhances a company’s image and status in the industryParticipating joiners/cabinetmakers agree that ...

74.7% “ Advertising in BM enhances the image of the advertiser and its products”

72.3% “ By regularly advertising in BM, a company shows that it is an important player in the market”

Never 0.7%

BM readers play a major role in investment decisions.

Always91.5%

Sometimes7.8%

93.0%

91.6%

90.6%

89.9%

89.2%

87.5%

87.5%

8

Trade Magazine

Rate card No. 62(Prices valid as of 01.10.2014, in €, plus VAT)

Magazine 210 mm wide x 297 mm high, A4 format: Untrimmed: 216 mm wide x 303 mm high

Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide

Printing and binding: Web offset, perfect binding

Charges: No discounts

Position: prescribed positions additional on the relevant b/w 20%

Colour: Colour surcharge see page 10 Colours (CMYK) in accordance with ISO 2846-1, other colours treated as spot colours. Metallic and phosphoresent colours (as per sample) on request.

Discount: For orders within any 12 months (insertion year))Frequency 3 Ads 6 Ads 9 Ads 12 Ads 5% 10% 15% 20%orVolume 1 page 3 pages 6 pages 12 pages 5% 10% 15% 20% No discount on colour and bleed charges and loose inserts. Discounts apply to bound insert (1 insert = 1/1 page of advertising).

Included in the price: publication on www.bm-online.de

Contact: Advice, booking: see contacts page 2

Order confirmation, bills, vouchers: Henrike Henke, Order management Phone +49 711 7594-317

Data Use our ad portal at www.konradin-ad.de to submit submission: your data online 1. PDF ads (automatic preflighting), 2. native file (via upload mask, please compress data)

Enquiries: Phone +49 711 7594-718 (8 a.m. 5.30 p.m.) Conditions: Prior to digital transfer of advertising artwork the publisher

must receive the corresponding advertisement booking. The order and copy deadlines are specified within the editorial schedule. A full size print out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (display, bound supplement, loose insert, etc) may contain only the offer of an advertiser.

Payment For direct debit or advance payment 3% discount, for conditions: payment within 10 days of invoice date 2% discount

payment in full no later than 30 days from invoice date. VAT No.: DE811236132

Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE28 6005 0101 0002 6238 87

Terms and Our General Terms and Condition are available on the Conditions: Internet at www.konradin.de. We would be happy to send you a copy on request

Classified Advertising *no discount

Base price per mm1mm high, 44mm wide, b/w

Opportunities* 6.00

Opportunities/Stellenangebote* 5.40

Situations wanted* 3.70

Box fee, inc. Postage Offer 17.00

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Trade Magazine

Rate card No. 62(Prices valid as of 01.10.2014, in €, plus VAT)

9

Ads

Formats Basicrateb/w

Coloursurcharge2c

Totalrate2c

Coloursurcharge3c

Totalrate3c

Coloursurcharge4c

Totalrate4c

Formats: wide x high in mm Trimm: add 3mm to each side

Type area Trimmed

1/1 page

2./3. Cover page4. Cover page

6.030.00

6.570.007.090.00

670.00

670.00670.00

6.700.00

7.240.007.760.00

1.340.00

1.340.001.340.00

7.370.00

7.910.008.430.00

1.800.00

1.800.001.800.00

7.830.00

8.370.008.890.00

188 x 270 210 x 297

2/3 page 4.020.00 670.00 4.690.00 1.340.00 5.360.00 1.800.00 5.820.00 widehigh

4col–

188 x 178125 x 270

210 x 195135 x 297

1/2 page

on Editorial page

3.015.00

3.570.00

670.00

670.00

3.685.00

4.240.00

1.340.00

1.340.00

4.355.00

4.910.00

1.800.00

1.800.00

4.815.00

5.370.00

widehigh

4col2col

188 x 13392 x 270

210 x 150103 x 297

1/3 page

on Editorial page

2.010.00

2.560.00

670.00

670.00

2.680.00

3.230.00

1.340.00

1.340.00

3.350.00

3.900.00

1.800.00

1.800.00

3.810.00

4.360.00

widehigh

4col–-

188 x 8860 x 270

210 x 10571 x 297

1/4 page 1.505.00 460.00 1.965.00 920.00 2.425.00 1.240.00 2.745.00 widehighhigh

4col2col1col

188 x 6592 x 13344 x 270

210 x 82103 x 15055 x 297

1/8 page 755.00 460.00 1.215.00 920.00 1.675.00 1.240.00 1.995.00 widewidehigh

4col2col1col

188 x 3292 x 6544 x 133

1/16 page 378.00 460.00 838.00 920.00 1.298.00 1.240.00 1.618.00 widehigh

2col1col

92 x 3244 x 65

Bleed charge € 603.00, Charge for each spot colour € 1,050.00, No discounts on charges, Base price per mm 1mm high, 44mm wide, 6.00 €

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Bound insertsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)

Bound inserts

Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising)

Wide x highin mm

Conditions / Technical details

Quantities/dates

Amount 80–134 gsm 135–180 gsm untrimmed Before order acceptance and confirmation a sample that will form the basis of the contract – if necessary a blank specimen – must be submitted with details of dimensions and weight. The placing of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request.

Bound inserts should be delivered untrimmed and the first page marked. Multi-leaf bound inserts must be delivered folded and closed along the back edge, that is in the direction of insertion. Additional folding and gluing work will be charged for.

Liefermenge: 22,500 copiesIssue 5: 25,800 copies

Delivery deadline: 7 days after advertising deadline

1 leaf = 2 pages 6,590.00 7,570.00 216 x 305

1,5 leaf = 3 pages 9,880.00 11,355.00

2 leaf = 4 pages 11,530.00 13,210.00 432 x 305

2,5 leaf = 5 pages 14,810.00 17,000.00

3 leaf = 6 pages 15,875.00 18,255.00 620 x 305

4 leaf = 8 pages 19,090.00 21,940.00 2 x 2 leaf

Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample.

6-page620 mm

foot trim 3 mm each3 mm

5 mm

3 mm

297

mm

trim

med

305

mm

unt

rimm

ed

216 mmuntrimmed

210 mmtrimmed

209 mm

206 mm

195 mm

195 mm

foldfold (gutter)

305

mm

297

mm

trim

med

216 mmuntrimmed

210 mmtrimmed

4-page

432 mm foot trim 3 mm each3 mm

5 mm

3 mm

fold (gutter)Trimming diagram:

Delivery at advertiser’s expenseDelivery address for bound inserts: Konradin Druck GmbHKohlhammerstraße 15 70771 Leinfelden- Echterdingen Delivery labelling:For “BM”, Issue (No.) Opening hours: Mon. - Fri. 7.00 a.m. to 6.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)

4-pages 6-pages

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Trade magazine

Loose insertsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)

Loose inserts

Prices by grammage(no discounts)

Conditions /Technical details

Quantity Format/Date

Postage costs per 1,000 copies Before order acceptance and confi rmation by the publisher a sample that will form the basis of the contract – if necessary a blank specimen – must be submitted with details of the dimensions and weight. The positioning is subject to the technical possibilities.

Loose insert are inserted loose and they must consist of just a single piece. The fi rst page should be marked. Multi-leaf bound inserts must be delivered folded and closed along the back edge, that is in the direction of insertion.

Additional folding and gluing work will be charged for.

Total: 22,100 copiesIssue 5: 25,400 copies

Partial loose inserts: possible from 3,000 copies

Postal codes: 0 = 1,000 copies 5 = 2,400 copies1 = 900 copies 6 = 1,700 copies2 = 1,900 copies 7 = 3,400 copies3 = 2,500 copies 8 = 2,900 copies4 = 2,700 copies 9 = 1,800 copies

Format:maximum 200 mm wide, 290 mm high

Delivery deadline: 7 days after advertising deadline

up to 25 g 235.00

up to 30 g 245.00

up to 35 g 265.00

up to 40 g 285.00

up to 45 g 315.00

up to 50 g 335.00

The price for heavier inserts and for inserts on thin paper or other materials available on submission of a sample. Prices are per thousand copies, rounded up to the next thousand.

Now available on www.bm-online.de

Digital Loose insert 450.00 for 4 weeks

OnlinePrint

Reference for loose inserts in the ad part, free of charge

Delivery at advertiser’s expensefor loose interts:Lettershopservice GmbHSteinbeisstraße 1670736 Fellbach

Delivery labelling:For “BM”, Issue (No.)Opening hours: Mon. - Thu. 8.00 a.m. to 5.00 p.m.Fri. 8.00 a.m. to 4.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)

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Trade magazine

Tip-ons | Technical detailsAppendix to rate card No. 62 (prices valid as of 01.10.2014, in €, plus VAT)

Technical requirements for the delivery of data for advertisements and other advertising materials

Data formats: We recommend the delivery of PDF/X-3 data. Otherwise un-separated files in EPS or TIFF format; please avoid open data (eg. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi.

Colour: Colours (CMYK) in accordance with ISO 2846-1, Spot colours available by agreement. For conversion and control of the colour space (ICC colour management) please refer to the standard ECI offset profiles (order the “ECI_Offset_2009” package free of charge from www. eci.org). Use the “eciRGB_v2.icc” (RGB colour space) and “ISO_coated_v2_eci.icc” (CMYK colourspace) profiles.

Proof: “Print Media Standard” (bvdm) contract proof. Digital proof

prints must contain the Fogra media wedge in order to monitor colour accuracy (available from www.fogra.org, payment required). Proof prints must display an official print control strip.

Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered.

Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs.

Tip-ons

PricePlus cost of carrier advertisement or bound insert

Per thousand copies, inclusive of postage costs, plus gluing costs

Postcard 61.00

Required quantity:23,000 copies

Issue 5: 26,400 copies.

Gluing costs: By machine 37,00 per thousand.Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary.

In other cases, including angled positioning: Manual gluing 74,00 per thousand.

Other advertising materials, eg. book-let, CD, DVD, sample, are priced as loose inserts.Required quantity: on request

Gluing costs: On request on submission of sample forming basis of contract.

Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary

Delivery address:Delivery at advertiser’s expense Konradin Druck GmbHKohlhammerstraße 15, 70771 Leinfelden-Echterdingen Delivery labelling:For “BM”, Issue (No.) Opening hours: Mon. - Fri. 7.00 a.m. to 6.00 p.m.Euro pallet dimensions: 80 x 120 cm (max. height 110 cm)

Glu

ing

str

ip

direction of insertion

70 mm

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Trade magazine

Special forms of advertising(Prices valid as of 01.10.2014, in €, plus VAT)

Special advertising formats: high-impact, distinctive

BM offers advertisers a wide range of options for presenting their products and brands exactly how they want them to be perceived. We will gladly work with you to develop special, innovative advertising formats to create a unique, striking impact.

Contact us for details of availability, production costs and other technical information relating to our special ad formats.

Extras:• Arouses curiosity – followed

by excitement and surprise•Prominent position on cover• Ad appears when flap is opened

Size: Inside of flap: 105 mm wide x 297 mm highAd section on cover: 100 mm wide x 297 mm high

Basic price: 11,950

Extras:• No one is going to miss this one –

gives you a head start over other ads• The belly band ad is wrapped around

the outside of the magazine • Interest can be increased yet

further through direct marketing

Size: Max. 100 mm wide, length depends on magazine circumfer-ence, fixed with adhesive dot

Basic price: 9,950

Extras:• Creative, high-impact

advertising format• High practical benefit for the reader –

high level of acceptance• Enables you to guide readers

straight to your ad or article

Size: 70 mm wide x 150 mm high − attached to magazine by bookmark string

Basic price: 10,900

Extras:• Powerful promotional effect• Gives prominence to your

product sample, booklet or CD

• Positioned on the cover or glued to your ad inside the magazine

Available formats and prices on request

Belly bandsFlaps Tip-ons, Booklet or CDBookmark

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> In every issue: articles and reports on interior fittings – furniture – building components: design, production, marketing and sales, company management, vehicle fleet, machinery, semi-finished product and supplies, window, door and building components market launches.

Issue Themes Shows

1 January 2015 Publication date 09.01.2015 Advertising deadline 08.12.2014

� FeATure ToPIc: The Future of Building at BAu 2015 Big BM trade fair guide, presenting the latest new products for windows and facades, front and internal doors, locks and fittings, materials, glass, partitions, floor, wall and ceiling elements

� Locks and fittings Accessories for windows and doors

� special-purpose and cNc machines – machine tools and accessories

� Special section: eDP MAGAZINe – software and IT for the industry BM market overview: software for window, facade and wintergarden manufacturers

� Floors Looking ahead to DoMoTeX 2015 in Hanover

� Workshop practice Convenient tools and time-saving equipment � Stairs Latest new stair products at BAu 2015

� Gluing, bonding and fastening technology

Show issue DoMoTeX BAu imm cologne

2 February 2015 Publication date 04.02.2015 Advertising deadline 09.01.2015

� FeATure ToPIc: Fittings, materials and supplies ZOW 2015 trade fair guide: supply market for furniture manufacturing and interior finishing – latest innovations in furniture fittings, materials and semi-finished products – lightweight construction – lighting technology

� Solid surface materials

� Surface engineering

� Machine tools

� conservatories and insulating glass technology

� All aspects of windows and front doors Fair preview: r+T 2015 in Stuttgart – shutters, solar control, insect screens, etc.

� Shop designDesigns, materials, fittings and accessories – light � Power tools � exhaust, heating, recycling

compressed air production and use

� Workwear & safety at work � Focus on: cNc machining

Show issue ZoW r+T

To complement the trade fair reports in the magazine, special newsletters and promotions can be found at bm-online.de

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Issue Themes Shows

3 March 2015 Publication date 06.03.2015 Advertising deadline 10.02.2015

� FeATure ToPIc: Window and door manufacturing Machines, tools and operating equipment for wood windows and doors – stationary CNC machining � Wood preservation and surface treatment � Special section: eDP MAGAZINe – software and IT for the industry � Show report BAu 2015 Ultimate highlights: windows and facades, front and internal doors, locks and fittings, glass, materials, partitions, stairs and floor, wall and ceiling elements

� Technology of interior finishing Fire protection, sound insulation and room acoustics – partitions, wall and ceiling systems

� Fittings and the installation of fittings on windows and doors � Furniture designs: inspiration for 2015

� Logistics concepts for interior contractors and building component manufacturers � Trends in flooring Highlights from BAU and DOMOTEX 2015

Show reports DoMoTeX BAu imm cologne

4 April 2015 Publication date 08.04.2015 Advertising deadline 11.03.2015

� FeATure ToPIc: Interior doors Design and technology, functional and decorative fittings, infill panels and applications, fire protection and sound insulation � Initial preview of interzum 2015, cologne New fittings, materials and supplies

� Initial previews of LIGNA 2015 and Handwerk, Holz & mehr

� Furniture fittings: mechanisation and electrification

� Stair construction Components, fittings and semi-finished products – manufacture and software

� Shutters, solar control and insect screens BM report on the r+T

� Measuring technology 3D laser measurement systems: devices, systems and efficient data processing

� Vehicle fleet � Focus on: Kitchen Fittings, appliances and accessories,kitchen industry trends at LivingKitchen 2015

Show issue LIGNA Handwerk, Holz & mehr interzum

Show reports LivingKitchen ZoW r+T

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Issue Themes Shows

5 May 2015 Publication date 28.04.2015 Advertising deadline 31.03.2015

� FeATure ToPIc: LIGNA 2015, Hanover In-depth trade fair guide, latest new machinery, latest ideas for the manufacture of furniture, interior finishing and building components. Handwerk, Holz & mehr 2015: what awaits joiners and cabinetmakers in Hanover?

� interzum 2015, cologne The international fair for suppliers to the furniture and fit-out industries: pioneering new products in the areas of furniture fittings, materials, decorative finishes, supplies, furniture and interior finishing components, and lighting technology

� Furniture fittings � Lightweight construction and composites

� Wood and wood-aluminium windows and doors � Installation technology, insulating and sealing materials � cAD/cAM software

� Surface engineering � The future of joinery

6 June 2015 Publication date 09.06.2015 Advertising deadline 08.05.2015

� FeATure ToPIc: Partitions and sliding systems Flexible partitions for residential, commercial and public buildings, systems and fitting technology

� Manufacturing technology and mechanical engineering Processing of boards and solid wood – machine tools � Profile systems for windows and doors � The magic of glass in furniture production and interior finishing Glass and mirrors in furniture and interior design – glass fitting technology

� Power tools

� Special section: eDP MAGAZINe – software and IT for the industry

� Thermal and sound insulation, fire protection � Living and relaxing in comfort � Semi-finished products and supplies for furniture manufacturing and interior finishing � Insurance and finance

To complement the trade fair reports in the magazine, special newsletters and promotions can be found at bm-online.de

MAIN SHoW ISSue

extra-large print run: 25,000 copies

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Trade magazine


17


Issue Themes Shows

7 July 2015 Publication date 06.07.2015 Advertising deadline 10.06.2015

� FeATure ToPIc: Front doors and entrances Design trends, materials, construction, blanks, infill panels and accessories – wood, PVC and aluminium: fitting concepts and automation for doors

� Security technology and burglar resistance Latest new products and solutions for secure windows and doors � interzum fair report Fittings, materials, finishes and supplies � Trade fair report: LIGNA 2015/Handwerk, Holz & mehr Essential news from Hanover, standard, CNC and special-purpose machines, software, tools and accessories

� Sustainability in craft and industry � From surveying to installation technology � Walls and ceilings

� Materials: solid wood and veneer � Stair construction

� Wood for outdoor applications Thermally modified wood, WPCs, etc.

Show reports LIGNA Handwerk, Holz & mehr interzum

8 August 2015 Publication date 06.08.2015 Advertising deadline 13.07.2015

� FeATure ToPIc: Workshop practice Ergonomic and time-saving equipment, tools, devices, work and assembly benches, storage technology and workshop accessories � Mechanical engineering and manufacturing technology Sawing, planing, milling, drilling, grinding, machine tools

� Decorative materials and finishes Wood, plastic, aluminium, glass, stainless steel, solid surface materials, stone

� exhaust, heating and recycling: latest trends from LIGNA 2015

� Light and sound in furniture � Windows, doors and accessoriesWood, wood-aluminium, PVC

� Life in the kitchen � Bathrooms and wellness

� Flooring as one of the services offered by joiners and cabinetmakers � Focus on: Vehicle fleet BM market survey: delivery vans – 3.5 tonnes or less

Show reports LIGNA Handwerk, Holz & mehr interzum

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Trade magazine


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Issue Themes Shows

9 September 2015 Publication date 08.09.2015 Advertising deadline 13.08.2015

� FeATure ToPIc: edges Mechanical engineering, edge working machines, materials and edge materials � Surface engineering

� BWS 2015, Salzburg Fair preview � Window and door manufacturing Manufacture of wood, wood-aluminium and PVC windows –

� adhesives for wood and PVc

� Fittings for furniture manufacturing and interior finishing

� Building component market Windows, doors and accessories – home automation: closing and opening components and providing shade at the touch of a button � Workwear and safety at work for joiners and cabinetmakers

� Ideas for shopfitters and trade fair stand builders

Show issue BWS

10 october 2015 Publication date 06.10.2015 Advertising deadline 10.09.2015

� FeATure ToPIc: cNc machining in craft and industry cNc technologies and their practical applications: CNC and CAD/CAM in furniture manufacturing, interior finishing, and window, door and stair construction � Machine tools � Special section: eDP MAGAZINe – software and IT for the industry Industry-specific, CAD and window design software

� Trading floor for supplies to the furniture manufacturing and interior finishing industries Components and supplies for furniture manufacturing and interior finishing, shopfitting and trade fair stand construction, kitchens and bathrooms

� Materials � Systems engineering in interior finishing Partitions and wall units – ceilings, wall coverings and acoustic concepts – fastening and installation systems � Fire prevention in interior finishing Doors for escape and rescue routes

� Building and working with glass

� Focus on: Window and facade technology Contemporary wood, wood-aluminium and PVC windows and doors, intelligent, automatic ventilation: concepts and systems

ADDITIoNAl DISTrIBu-

TIoN+ AuSTrIA

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Trade magazine


Issue Themes

Special issue Publication date 26.10.2015 Advertising deadline 30.09.2015 Opportunities 02.10.2015

BM special – construction and finishing BM creates transparency and provides guidance in a confusing supply market. With articles on specific manufacturers, their products and services, and the market environment in general, this special issue serves as a comprehensive buyer’s reference guide. It also contains all kinds of practical tips on customer advice, presentation, sales, and installation.

Who supplies what?

The special issue will focus on the following product groups:

• Wood, wood-aluminium and PVC windows and front doors

• Fittings, automation and accessories for windows and front doors

• Installation and surveying: convenient tools for use on site

• The world of internal doors: wide range of designs and functions is key to success

• Fittings and accessories for internal doors

• Stairs: striking stairs for unusual interiors

• Floor, wall and ceiling elements

• Power tools: sturdy, portable helpers

• Vehicle fleet: vehicles, special equipment, securing of loads

Features

• Key market data, latest trends

• Sales partnerships: examples of successful marketing concepts

• Tips from the experts: proven solutions for new build and refurbishment

• Construction and design: what developers and architects really want

• In hot pursuit of the latest trends: exciting new and updated products from each of the product groups

• Installation: tips and tricks for professional installation

Readership: 21,700 readers Distribution: BM subscribers and high-quality specialist building

component distributors and installation companies

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Trade magazine


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Issue Themes Shows

11 November 2015 Publication date 06.11.2015 Advertising deadline 13.10.2015

� FeATure ToPIc: Fittings for furniture manufacturing and interior finishing � Internal doors Components, fittings and accessories, fire resistant and smoke control doors

� Latest on construction fittings

� Grinding technology � refurbishing old houses

� Plant engineeringexhaust technology, heating

� compressed air production and use

� High-quality drywall construction � Stair construction

� Focus on: Power tools

12 December 2015 Publication date 04.12.2015 Advertising deadline 10.11.2015

� FeATure ToPIc: Board-cutting All processes involving saws in board and solid wood processing, machinery, software and tools

� Materials for furniture, interior fittings and building components � Window, door and facade technology

� Walls and ceilings

� Workshop practice: transport, handling and storage

� Kitchens Eating, cooking, living

� Wood drying � Spotlight on wall connections Design details for the wall connections of windows and doors – sealing materials and weatherstripping

� Focus on: collaboration, franchising, buying syndicates

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Website Portrait | Formats | Prices

(Prices valid as of 01.10.2014, in €, plus VAT)

www.bm-online.de The innovative information and service portal in this line of business. Various quick and intelligent information search options like “Product-Finder” and eletronic article archive as well as direct access to the categories offer maximum utility. Latest news, magazine archive, media library, exclusive market overviews and downloads are complemented by “Jobs and Opportunities”, surveys and competitions.

Monthly visitor fi gures (2014 averages, source: etracker)Page impressions: 76,704Visits: 37,340Unique user: 31,884

Microsite, online questionnaires, raffl es, other formats on request* Price for 4 weeks including link to your website, Displayed in rotation

Data delivery: 7 days prior to shipment date via e-mail to [email protected]: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted.File size: max. 60 KB. Video: format FLV, MPEG3/4 Request our detailed Media Kit for online formats:[email protected] or directly on www.bm-online.de.

Advertising format/Website Format/Pixel Prices*

Hockeystick 970 x 90 + 120 x 600 /728 x 90 + 160 x 600on all sides

1.150.00

Large Leaderboard 970 x 90on all sides

790.00

Leaderboard 728 x 90on all sides

690.00

Fullbanner 468 x 60on all sides

630.00

SkyscraperWide Skyscraper

120 x 600 on all sides160 x 600 on all sides

690.00730.00

SquareSquare (Video)

250 x 250Home / Topic pages

670.00890.00

Medium Rectangle 300 x 250Home / Topic pages

670.00

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NewsletterPortrait | Formats | Prices


Standalone newsletter

Dedicated special BM newsletter.As the sole partner for such a newsletter your message will secure the readers full attention. The layout of the newsletter adopts the corporate design of the BM newsletter. The selection and arrangement of the contents (text, graphics/images) is undertaken in conjunction with the BM editorial team.

Price: on request. Give us a call, we’d be happy to talk through the options.

Your advertising in the BM newsletter

The BM editorial team produces a fortnighltly onlinenewsletter that is currentlye-mailed to over 11,000interested industry recipients.

This offers you quick and easy access to yourtarget group.

/ Announce your ‘best-kept secret’ just before your key show

/ Highlight new products or events

/ Draw attention to your company or its services

Advertising format/Newsletter Format/Pixel Prices

➊ Text/image ad Image: 305 x 60 PixelsText: 300 characters incl. spaces 750.00

➋ Text/image ad XXL Image: 315 x 155 PixelsText: 300 characters incl. spaces 850.00

➌ FullbannerA Fullbanner

B Fullbanner wide

468 x 60 Pixels GIF, JPG – not animated

590 x 100 Pixels GIF, JPG – not animated

650.00

750.00

➍ Skyscraper 120 x 600 PixelsGIF, JPG – not animated 750.00

Links to your website are possible for all forms of advertising.

Data delivery: 7 days prior to shipment date via e-mail to [email protected]: GIF, JPG, (DOC additionally for text/image display), tracking code and redirect are possible, tracking pixels are not built in.File size: max. 60 KB

➍➌ ➊

➋

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Katalogservice (Catalogue Service)Online | Crossmedia


Basis: BM Catalogue Service

Place your catalogue on www.bm-online.de

Interested experts can order, download or readyour catalogue online.

Your benefi ts:• Direct response• Genuine buying interest• Opening up new client

groups• Little effort – huge effect• Bookable and updateable

at any time

Online price: 6 months: 490.0012 months: 790.00

Monthly visitor fi gureswww.bm-online.dePage impressions: 76,704Visits: 37,340Unique user: 31,884(monthly averages, source: etracker)

Premium: BM Catalogue Service online + print

Beratung KATALOGSERVICE unter Phone +49 711 7594-409

KATALOGSERVICEAuf bm-online.de können Sie sich kostenlos alle Informationen zusenden lassen, für die Sie sich interessieren.

So einfach geht’s – Kataloge in gewünschter Form � Download � per Post senden � online lesenauswählen und kostenlos anfordern.

Bessey Tool GmbH & Co. KG

BESSEY Spann- und SchneidtechnikGesamtkatalog 2014/2015

PAUL OTT GmbH

OTT Kantenleimen Kantenleimmaschinen und Handling-Lösungen

Alfred Clouth Lackfabrik GmbH & Co. KG

CLOU-Produktkatalog Beizen, Lacke, Lasuren, Öle, Wachse

TrunCAD GmbH

3D GENERATORMÖBEL. EINFACH. PLANEN.Möbelplanung in Sekunden

GfA-Dichtungstechnik Joachim Hagermeier GmbH, HamburgGfA-DichtungenIhre Maßschneiderei für Dichtungsprofi le

www.bm-online.dewww.bm-online.de

Use our crossmedia offer! Place your catalog online and additional in the print editions of BM.

You additional reach 60,000 readers per month and thus create a high attention and range.

Price: Premium package online + print: 6 months online + 6 times issue: 1,900.00 12 months online + 12 times issue: 2,900.00

+

Market research: We offer market stu-

dies, target group surveys, advertising impact research

and so on – in cooperat-ion with professional

market research companies.

Print: We are specialists in

complex catalogue pro-duction involving different

languages or versions as well as standard catalogues.

Further details from: konradinheckel.de

Corporate Publishing: We will produce corpo-

rate communication tailored to your target group in print and

online, from customer maga-zines to specialist portals.

Further details from: konradin-relations.de

The Konradin Media group is one of the largest suppliers of trade information in the DACH region. The portfolio includes a total of around 50 trade, fine living, science and history magazines, online portals and sequences of events.

For further information about our portfolio in the fields of architecture, building, industry, the world of work, ophthalmology, fine living, science and history go to www.konradin.de

werkzeugforum.de dds-online.de malerblatt.de lackiererblatt.de

Trade media of the Konradin Publishing Group

bm-online.de

Media Kit 2015 - BM onlineRestaurant equipment 25.2 15,070 Shop and fair construction 40.6 24,230...

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Transcript of Media Kit 2015 - BM onlineRestaurant equipment 25.2 15,070 Shop and fair construction 40.6 24,230...