Impress Template: Xuhai 2
Media History
6th session: New Media
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Classes postponed until April 1st
New Media History
Convergence
Mediascape
Technological determination and media
WWW
iPods and Cell Phones
Convergence
Audio, video and data in one source on one deviceTechnological
Digitalization
Content no longer separated by deviceAccess email and Facebook via phone
PS3 is also a web-browser
Convergence
There are other forms of convergenceContent convergence
Distribution convergence
Platform convergence
Industrial convergence
Social convergence
Aesthetic convergence
Cultural convergence
Convergence
Media can no longer be understood in isolationMusic videos: MTV, YouTube, band website, Facebook/MySpace?
Mediascape
Border-crossing
Global (but mainly Western)
Interconnected
Technology
Technology refers both to a web of human practices and the products of those practices (Cultural Theory, Key Concepts 404)
Technology influences our perception of events (CT 407)
Technology and Media
Determination
Affordances
Emergence
Impact
Determination
Economic basisFollow the money
Economy explains how technology and media develop
Top-down approach
Determination
Cultural basisFollow the uses
Actual use impacts technological development as well
Bottom-up approach
Text messages
Affordances
Possibilities
Changes depending on situation
A car can be a bench
The case for video
Home video changes the users relation to the medium to one of producer rather than simply consumer
Distribution, exhibition, production placed in wider hands
Troops
Napster
In Rainbows
Emergence
When technological affordances take social form
What emerges and what remains
Memes
LOLCats
LOLCats
LOLCats
LOLCats
LOLCats
Impact
Consequences
Process rather than event
Impact
"Computer games don't affect kids, I mean if Pac Man affected us as kids, we'd all run around in a darkened room munching pills and listening to repetitive music."
Kristian Wilson, Nintendo, Inc, 1989
WWW
Origins and reasonsARPANET
BBS
The Birth of WWW
Web 2.0
Viral webFacebook
YouTube
Delicious
Grooveshark
Obama Presidential Campaign
User-generated
New media
Obama Presidential Campaign
Obama Presidential Campaign
"One voice can make a difference. Make that voice yours! Fwd this msg and make sure all your friends vote today for Barack. Questions, call 866-675-2008."
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Obama Presidential Campaign
Your NameYour Title1st Line of Your Organization2nd Line of Your Organization
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