8/8/2019 Media Consumption & Habits of MENA Internet users, July 2010
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Media usage and habits ofMENA Internet users
Conducted by Effective Measure
in conjunction with Spot On PR
July 2010
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Demographics of respondents
>60
55-60
51-54
45-50
41-44
35-40
31-34
25-30
21-24
18-20
15-17
0% 5% 10% 15% 20% 25%
13%
16%
21%
21%
8%
10%
5%
4%
1%
0.59%
0.20%
Yearsofage
AGE OF RESPONDENTS GENDER
MALE FEMALE
21%21%
20%21%
16%16%
18%12%
7%8%
9%10%
5%5%
4%
Source: Effective Measure / Spot On PR
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Demographics of respondents
20%
15%
10%
5%
18%
53%
11%
5%4%
3% 3%1% 1% 2% 1%
$2,0
00
-$5,0
00
$0
-$2,0
00
$5,0
00
-$10,0
00
$10,0
00
-$15,0
00
$15,0
00
-$25,0
00
$25,0
00
-$50,0
00
$50,0
00
-$75,0
00
Source: Effective Measure / Spot On PR
$75,0
00
-$100,0
00
$100,0
00
-$200,0
00
$200,0
00+
Manager or Senior Official (15%)
Professional (33%)
Associate Professional & Technical (10%)
Administrative & Secretarial (9%)Skilled Trade (1%)
Personal Service (1%)
Sales & Customer Service (4%)
Process Plant & Machine Operative (
8/8/2019 Media Consumption & Habits of MENA Internet users, July 2010
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Time spent watching television
15+ hrs
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Time spent listening to the radio
15+ hrs
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Time spent reading magazines
15+ hrs
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Time spent on the Internet
15+ hrs
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Time spent using mobile applications
Daily
4-6 times per week
2-3 times per week
Once a week
Once a month
Less than once a month
54% of MENA Internet usersuse mobile apps daily
54%9%
Source: Effective Measure / Spot On PR
4%
18%
7%
8%
8/8/2019 Media Consumption & Habits of MENA Internet users, July 2010
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Types of online activity most pursued
Search for information about hobbies
Look at news and weather sitesVisit social networking site(s)
Look at entertainment-based sites
Look for educational content
Other
Use Twitter type sitesPlay games online
Look for info about health and medicine
Search for info about products you plan to purchase
Look at business related websites
Look for a job
Visit travel related sites
Purchase products or services
0% 25% 50% 75%
What type of activities do you do most often do online?
Male responsesFemale responses
Source: Effective Measure / Spot On PR
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Respondents usage of social media platforms
70%
53%
18%
9%13%
70%
22%
11%15%Other local site(s)
Other international sites
None
18%
9%1%
13%
5%
22%
1%
5%
11%
15%
16%
Source: Effective Measure / Spot On PR
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User experiences with social media
social contact
to catch up with old friends
to find new friends
keep up to date with latest news
able to express opinions safely
let others know how you feel
grow business network
liberation/freedom
express personality
too time consuming
other
prefer real life interaction
self promotion
use it to relax
to get a date
0% 10% 20% 30% 40% 50% 60%
Top15responsesofsurvey
Responses to Please select all the words or statements below you think best describesyour experience with social media.
Source: Effective Measure / Spot On PR
Male responses
Female responses
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Time spent on social network platforms
0% 10% 20% 30% 40%
2%
31%
28%
20%
9%
6%
3%
2%
Timespentupdatingsocialnetworkplatfor
ms
Source: Effective Measure / Spot On PR
15+ hrs
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Disposition towards Internet marketers
50%
40%
30%
20%
10%17%
32%
9%
HighlyPositive
Positive Negative
36%
Neutral
PLEASE RATE HOW YOU FEEL TOWARDS COMPANIES AND BRANDS THAT ACTIVELYUSE THE INTERNET TO COMMUNICATE THEIR MESSAGE.
6%
HighlyNegative
Source: Effective Measure / Spot On PR
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Disposition towards social media marketers
50%
40%
30%
20%
10%12%
27%
14%
HighlyPositive
Positive Negative
41%
Neutral
PLEASE RATE HOW YOU FEEL TOWARDS COMPANIES AND BRANDS THAT ACTIVELYUSE SOCIAL MEDIA TO COMMUNICATE THEIR MESSAGE.
HighlyNegative
7%
Source: Effective Measure / Spot On PR
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