Media Consumption & Habits of MENA Internet users, July 2010

8/8/2019 Media Consumption & Habits of MENA Internet users, July 2010

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Media usage and habits ofMENA Internet users

Conducted by Effective Measure

in conjunction with Spot On PR

July 2010


2/15

Demographics of respondents

>60

55-60

51-54

45-50

41-44

35-40

31-34

25-30

21-24

18-20

15-17

0% 5% 10% 15% 20% 25%

13%

16%

21%

21%

8%

10%

5%

4%

1%

0.59%

0.20%

Yearsofage

AGE OF RESPONDENTS GENDER

MALE FEMALE

21%21%

20%21%

16%16%

18%12%

7%8%

9%10%

5%5%

4%

Source: Effective Measure / Spot On PR


3/15

Demographics of respondents

20%

15%

10%

5%

18%

53%

11%

5%4%

3% 3%1% 1% 2% 1%

$2,0

00

-$5,0

00

$0

-$2,0

00

$5,0

00

-$10,0

00

$10,0

00

-$15,0

00

$15,0

00

-$25,0

00

$25,0

00

-$50,0

00

$50,0

00

-$75,0

00


$75,0

00

-$100,0

00

$100,0

00

-$200,0

00

$200,0

00+

Manager or Senior Official (15%)

Professional (33%)

Associate Professional & Technical (10%)

Administrative & Secretarial (9%)Skilled Trade (1%)

Personal Service (1%)

Sales & Customer Service (4%)

Process Plant & Machine Operative (


4/15

Time spent watching television

15+ hrs


5/15

Time spent listening to the radio

15+ hrs


6/15


8/15

Time spent on the Internet

15+ hrs


9/15

Time spent using mobile applications

Daily

4-6 times per week

2-3 times per week

Once a week

Once a month

Less than once a month

54% of MENA Internet usersuse mobile apps daily

54%9%


4%

18%

7%

8%


10/15

Types of online activity most pursued

Email

Search for information about hobbies

Look at news and weather sitesVisit social networking site(s)

Look at entertainment-based sites

Look for educational content

Other

Use Twitter type sitesPlay games online

Look for info about health and medicine

Search for info about products you plan to purchase

Look at business related websites

Look for a job

Visit travel related sites

Purchase products or services

0% 25% 50% 75%

What type of activities do you do most often do online?

Male responsesFemale responses



11/15

Respondents usage of social media platforms

70%

53%

18%

9%13%

70%

22%

11%15%Other local site(s)

Other international sites

None

18%

9%1%

13%

5%

22%

1%

5%

11%

15%

16%



12/15

User experiences with social media

social contact

to catch up with old friends

to find new friends

keep up to date with latest news

able to express opinions safely

let others know how you feel

grow business network

liberation/freedom

express personality

too time consuming

other

prefer real life interaction

self promotion

use it to relax

to get a date

0% 10% 20% 30% 40% 50% 60%

Top15responsesofsurvey

Responses to Please select all the words or statements below you think best describesyour experience with social media.


Male responses

Female responses


13/15

Time spent on social network platforms

0% 10% 20% 30% 40%

2%

31%

28%

20%

9%

6%

3%

2%

Timespentupdatingsocialnetworkplatfor

ms


15+ hrs


14/15

Disposition towards Internet marketers

50%

40%

30%

20%

10%17%

32%

9%

HighlyPositive

Positive Negative

36%

Neutral

PLEASE RATE HOW YOU FEEL TOWARDS COMPANIES AND BRANDS THAT ACTIVELYUSE THE INTERNET TO COMMUNICATE THEIR MESSAGE.

6%

HighlyNegative



15/15

Disposition towards social media marketers

50%

40%

30%

20%

10%12%

27%

14%

HighlyPositive

Positive Negative

41%

Neutral

PLEASE RATE HOW YOU FEEL TOWARDS COMPANIES AND BRANDS THAT ACTIVELYUSE SOCIAL MEDIA TO COMMUNICATE THEIR MESSAGE.

HighlyNegative

7%


Media Consumption & Habits of MENA Internet users, July 2010

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