www.logicsolutions.com
mCommerceCapturing your share of the $600 billon market
Presented by Angela Kujava Director of Innovation
Logic Solutions http://logicsolutions.com
www.logicsolutions.com
YOUR PRODUCT
BUY NOW
$1524/7 Customer Service
Great options
Impeccable quality
Basically amazing
YOUR CUSTOMERS WANT MOBILE EXPERIENCES
Social Transactional Engagement Process
How can you take advantage of mCommerce for your business?
www.logicsolutions.com
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The use of wireless handheld devices such as cellular phones and tablets to conduct commercial transactions online.
What is mCommerce?mobile Commerce
Mobile Payments Marketplaces
Retail Enablement On-Demand Services
Mobile Retail App-Based Services
Source: Investopedia
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Mobile EmpoweringEquipping smartphones and tablets with tools to support mobile retail businesses
Source: TechCrunch and Trinity Ventures
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Mobile EnhancedeCommerce companies that previously existed on the web, but benefit greatly from the transition to mobile
Source: TechCrunch and Trinity Ventures
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Mobile EnabledCompanies that could not exist without smartphones and tablets
Source: TechCrunch and Trinity Ventures
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$850 billion mobile internet by 2018
Source: Digi-Capital
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Asia is Leading the WayMature markets perform differently
Source: criteo
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$600 billion mCommerce by 2018
Source: Digi-Capital
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And the trend is growing each and every quarter
mCommerce now accounts for over one third
of global eCommerce
Source: criteo
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Growth Rate - United States
U.S. mobile is expected to account for 33% of retail eCommerce transactions by Q4 2015
0.27
0.29
0.30
0.32
0.33
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15
Source: criteo
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Growth Rate - Global
Globally the mobile share of eCommerce will be 40% by the end of 2015
0.34
0.36
0.37
0.39
0.40
Q1 '15 Q2 '15 Q3 '15 Q4 '15
Source: criteo
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Who is using mCommerce?Three important customers to keep in mind
85% of consume digital media on mobile and 18% are “mobile only”
- 3.5x that of 34-54 year-olds and 6x that of 55+
Millennials
Account for more than 70% of household
spending; and have higher rates of
smartphone ownership than the general population
Moms
Lack of PCs contributes to mobile penetration in many developing nations, outpacing the industrialized world, e.g. UAE, South Korea, Saudi Arabia, Singapore
Multinational Consumers
Source: TechCrunch
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#1 Amazon # 3 Wal-Mart
#4 eBay #10 Best Buy
#5 Otto Group #7 Cnova NV
#8 Tesco
#2 JD.com, Inc. #6 Alibaba
#9 Rakuten
Top 10 Retail eCommerce Companies
*As of EOY 2013
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mCommerce Transactions by Vertical
Mobile now generates over 20% of sales in all retail verticals except “Home”
Fashion & Luxu
ry
Mass M
erchants
Travel
Sporting Goods
Health & Beauty
Home
Source: criteo
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U.S. Desktop Conversion
3.2
%13
%11
Products viewed per user
Added to Basket
Purchase
4.55% Conversion Rate
Source: criteo
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U.S. Smartphone Conversion
3.0
%10
% 8
Products viewed per user
Added to Basket
Purchase
2.46% Conversion Rate
3.2
%13
%11
U.S. Desktop
U.S. Smartphone
4.55%
Source: criteo
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Japan Smartphone Conversion
8.6
% 6
%18
Products viewed per user
Added to Basket
Purchase
9.35% Conversion Rate
3.0
%10
%8
U.S. Smartphone
3.2
%13
%11
U.S. Desktop
2.46% 4.55%
Japan Smartphone
Source: criteo
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87%97%
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Key Drivers of mCommerce Adoption
Payment methods adapted to mobile, e.g. 1-click
Convenience, ease of use, and/or speed of payment
80%84% Deals, incentives, offersRelevant, personalized offers
Adaptation
Incentiv
esPersonalization
Convenience
Source: Statista
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Consumers will adopt mobile and there will be major ramifications
✓ Merchants ✓ Card Issuers ✓ Devices ✓ BLE Technology ✓ Internet of Things ✓ Point of Sales
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Omni-Channel Experiences
Sales Force Automation
Responsive Web Design
Native Mobile App
How can you start your mCommerce strategy?
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Mobile Traffic Process Issues
Conversion Rate Friction Points
Primary Considerations
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AutolnkOnline Auction
✓ Multiple Buyer/Seller Payment Management
✓ Auction/Buy-it-now ✓ Large Uploading
✓ Account Management ✓ Desktop, Tablet, and
Smartphone ✓ Brick-and-Mortar Business
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Omaha SteaksFood & Beverage
✓ Gamification ✓ Grilling Timer ✓ Recipes ✓ How-To Videos
✓ Grocery Lists ✓ Steak 101 Education ✓ Seamless Jump to Web for
Purchases
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Raging WatersTheme Park Line Buster
✓ Staff assist park guests ✓ Instant ticket printing ✓ Gift shops, ticketing, food &
beverage
✓ Card swipe ✓ Full transaction
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YongdaUber Competitor
✓ Transportation reservations ✓ Reservations in advance ✓ Vehicle selection
✓ Payment through WeChat, AliPay, Credit Card, Company account
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Hotel Dream AppsA Suite of Hospitality Apps
✓ Check in Check Out ✓ Mobile POS ✓ Touch N Serve
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ADR-ISMMobile Courseware
✓ User authentication ✓ Monetization of existing
eLearning platform ✓ Access to products within app
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ShowcaseSales Force Automation
✓ Interactive Catalog ✓ Media Library ✓ Order Builder ✓ Quick Email
✓ Trade Show Ready ✓ Works Without WiFi ✓ Easy CMS ✓ Integrations
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Putting it all togetherLet’s Recap
You MUST Have a Strategy
Get a GREAT Partner
$600 BILLION
OPTIONS
URGENCY
SUCCESS
Users will abandon companies that offer a poor mobile experience
You don’t have to do it alone
The Market is ENORMOUS
There are MANY Ways to Enter
mCommerce is exploding, and the market in the U.S. is especially untapped
Responsive Web Design, Native Apps, Omni-Channel, Sales Force Automation
www.logicsolutions.com
Stay Connected With Us
linkedin.com/company/logic-solutions facebook.com/logicsolutions twitter.com/logicsolutions Logicsolutions
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