mCommerce: Capturing Your Share of the $600 Billion Market

www.logicsolutions.com

mCommerceCapturing your share of the $600 billon market

Presented by Angela Kujava Director of Innovation

Logic Solutions http://logicsolutions.com

http://www.logicsolutions.com

http://logicsolutions.com


YOUR PRODUCT

BUY NOW

$1524/7 Customer Service

Great options

Impeccable quality

Basically amazing

YOUR CUSTOMERS WANT MOBILE EXPERIENCES

Social Transactional Engagement Process

How can you take advantage of mCommerce for your business?




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The use of wireless handheld devices such as cellular phones and tablets to conduct commercial transactions online.

What is mCommerce?mobile Commerce

Mobile Payments Marketplaces

Retail Enablement On-Demand Services

Mobile Retail App-Based Services

Source: Investopedia



Mobile EmpoweringEquipping smartphones and tablets with tools to support mobile retail businesses

Source: TechCrunch and Trinity Ventures



Mobile EnhancedeCommerce companies that previously existed on the web, but benefit greatly from the transition to mobile




Mobile EnabledCompanies that could not exist without smartphones and tablets




$850 billion mobile internet by 2018

Source: Digi-Capital



Asia is Leading the WayMature markets perform differently

Source: criteo



$600 billion mCommerce by 2018

Source: Digi-Capital



And the trend is growing each and every quarter

mCommerce now accounts for over one third

of global eCommerce

Source: criteo



Growth Rate - United States

U.S. mobile is expected to account for 33% of retail eCommerce transactions by Q4 2015

0.27

0.29

0.30

0.32

0.33

Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15

Source: criteo



Growth Rate - Global

Globally the mobile share of eCommerce will be 40% by the end of 2015

0.34

0.36

0.37

0.39

0.40

Q1 '15 Q2 '15 Q3 '15 Q4 '15

Source: criteo



Who is using mCommerce?Three important customers to keep in mind

85% of consume digital media on mobile and 18% are “mobile only”

- 3.5x that of 34-54 year-olds and 6x that of 55+

Millennials

Account for more than 70% of household

spending; and have higher rates of

smartphone ownership than the general population

Moms

Lack of PCs contributes to mobile penetration in many developing nations, outpacing the industrialized world, e.g. UAE, South Korea, Saudi Arabia, Singapore

Multinational Consumers

Source: TechCrunch



#1 Amazon # 3 Wal-Mart

#4 eBay #10 Best Buy

#5 Otto Group #7 Cnova NV

#8 Tesco

#2 JD.com, Inc. #6 Alibaba

#9 Rakuten

Top 10 Retail eCommerce Companies

*As of EOY 2013


http://JD.com


mCommerce Transactions by Vertical

Mobile now generates over 20% of sales in all retail verticals except “Home”

Fashion & Luxu

ry

Mass M

erchants

Travel

Sporting Goods

Health & Beauty

Home

Source: criteo



U.S. Desktop Conversion

3.2

%13

%11

Products viewed per user

Added to Basket

Purchase

4.55% Conversion Rate

Source: criteo



U.S. Smartphone Conversion

3.0

%10

% 8


Added to Basket

Purchase


3.2

%13

%11

U.S. Desktop

U.S. Smartphone

4.55%

Source: criteo



Japan Smartphone Conversion

8.6

% 6

%18


Added to Basket

Purchase


3.0

%10

%8

U.S. Smartphone

3.2

%13

%11

U.S. Desktop

2.46% 4.55%

Japan Smartphone

Source: criteo



87%97%

19

Key Drivers of mCommerce Adoption

Payment methods adapted to mobile, e.g. 1-click

Convenience, ease of use, and/or speed of payment

80%84% Deals, incentives, offersRelevant, personalized offers

Adaptation

Incentiv

esPersonalization

Convenience

Source: Statista



Consumers will adopt mobile and there will be major ramifications

✓ Merchants ✓ Card Issuers ✓ Devices ✓ BLE Technology ✓ Internet of Things ✓ Point of Sales



Omni-Channel Experiences

Sales Force Automation

Responsive Web Design

Native Mobile App

How can you start your mCommerce strategy?



Mobile Traffic Process Issues

Conversion Rate Friction Points

Primary Considerations



AutolnkOnline Auction

✓ Multiple Buyer/Seller Payment Management

✓ Auction/Buy-it-now ✓ Large Uploading

✓ Account Management ✓ Desktop, Tablet, and

Smartphone ✓ Brick-and-Mortar Business



Omaha SteaksFood & Beverage

✓ Gamification ✓ Grilling Timer ✓ Recipes ✓ How-To Videos

✓ Grocery Lists ✓ Steak 101 Education ✓ Seamless Jump to Web for

Purchases



Raging WatersTheme Park Line Buster

✓ Staff assist park guests ✓ Instant ticket printing ✓ Gift shops, ticketing, food &

beverage

✓ Card swipe ✓ Full transaction



YongdaUber Competitor

✓ Transportation reservations ✓ Reservations in advance ✓ Vehicle selection

✓ Payment through WeChat, AliPay, Credit Card, Company account



Hotel Dream AppsA Suite of Hospitality Apps

✓ Check in Check Out ✓ Mobile POS ✓ Touch N Serve



ADR-ISMMobile Courseware

✓ User authentication ✓ Monetization of existing

eLearning platform ✓ Access to products within app



ShowcaseSales Force Automation

✓ Interactive Catalog ✓ Media Library ✓ Order Builder ✓ Quick Email

✓ Trade Show Ready ✓ Works Without WiFi ✓ Easy CMS ✓ Integrations



Putting it all togetherLet’s Recap

You MUST Have a Strategy

Get a GREAT Partner

$600 BILLION

OPTIONS

URGENCY

SUCCESS

Users will abandon companies that offer a poor mobile experience

You don’t have to do it alone

The Market is ENORMOUS

There are MANY Ways to Enter

mCommerce is exploding, and the market in the U.S. is especially untapped

Responsive Web Design, Native Apps, Omni-Channel, Sales Force Automation



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mCommerce: Capturing Your Share of the $600 Billion Market

Technology

Transcript of mCommerce: Capturing Your Share of the $600 Billion Market