eventsWe take this opportunity to introduce ourselves to you.
We are Masterminds Events, a premier event company specializing in conceiving, planning and executing unique and dynamic events, be it India or across the seas, be
it corporate events, retail events or pure entertainment, our creativity knows no bounds.
Right from the word ‘go’ we’ve handled a whole host of key clients from Shoppers Stop, Adora Diamond Jewelry, Parle Foods Pantaloons Retail, Cinemax to the recent Croma Retail, Home Bazaar, Product of the Year and R City., we’ve taken people places and given new meaning to many a traditional advertising and below the line strategies.
Overseas, we’ve staged musical and theatrical nights with Indian celebrities and singers like Anu Malik, Kumar Sanu, Shreya Ghosal, Paresh Rawal, Dinyar Contractor and
Kader Khan.
We believe in the ingenuity and quality of the work we do. Each event has a unique and distinctive edge from the next and each client a new opportunity for us to utilize our
talents and creativity.
Here’s a brief insight into the range events we’ve done over our 10 years of existence, and believe us, the journey has just begun…
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Masterminds has had the opportunity to spread its wings and explore all the facets of the event industry, be it in retail with events like Summer Splash, Spring Summer 2002 Fashion Show, Adora Christmas Rock, What’s On, City of Lights and a whole host of
others for our retail clients, namely Pantaloons, Shoppers Stop, Cinemax, R City, Home Bazaar, Infiniti Mall, Croma and many more.
Retail events can be very mundane and run of the mill, however we pride ourselves at giving a new spin on everything we do, for example – announcing an end of season
sale with Cheergirls and a Chinese dragon!
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Retail Events @
R City-City of Lights Diwali Event 2009
Cinemax Sion, Power of 6 Anniversary Celebrations
What’s On @ Croma
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With Retail we’ve also handled corporate events like annual days, sports days and dandiya nites for clients such as Lupin Ltd, Parker Hannifin etc.
39th Foundation Day of Lupin Limited saw them outsource the event for the first time and Masterminds delivered on every count creating a lively atmosphere by merging the
existing traditions of the company with newer ones.
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Corporate Events @
Dandiya Nite at Lupin Limited
Annual Day at Parker Hannifin Roots to Wings Kids Carnival Pune
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We further exercised our talents in creating themes around product launches, for e.g. creating an extremely polluted and dirty environment leading to a beautiful, rich and
pleasant environment for the launch of the Mitsubishi Cedia ALPG vehicle, highlighting their brand promise of ‘Eco Friendly Luxury’.
More recently, the launch of Ektaa marked the entry of Future Group in the community product segment, with a formal press conference at Four Seasons, Worli. Beautiful
hostesses attired in the traditional costumes of India brought out the different products.
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Launches & Openings @
Launch of Corona Professional
Kodak DI Solutions Scanners Launch
Ektaa Launch Ab Meri Baari Portal Launch
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Launches @
Croma Store Launch
Chetan Bhagat’s Book Launch
Pantaloon Surat Store Launch
Mitsubishi Cedia ALPG Launch Ahemdabad
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As time moved on, so did we!
Unique and distinctive road shows were our next aim! The most awaited movie release, Dhoom 2 saw us roam the streets of Mumbai with stunt bikers performing as we went along from one Cinemax multiplex to another, turning heads and stopping
heart beats along the way.
Announcing the arrival of Croma’s newest store at Bandra with the Croma Brand Wagon – engaging the customers through innovative games that highlighted Croma’s USP –
most number of brands under one roof. This today has become an event property for Croma and is used to announce a new store launch be it in Mumbai or across the
country.
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Road shows @
Dhoom 2 Movie Cinemax Road Show
Croma Christmas Road Show
Croma Roadshow - Bombay , Pune
Growels 101 Mall Summer Carnival
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That didn’t satisfy our hunger for more quality work and so we moved on to exhibitions and product displays, conceptualizing themes and designing art work
to represent the same, based on the product being showcased.
High Street Phoenix joined the Anti Tobacco campaign with 3 unique installations made completely out of cigarettes. Life size replicas of high aspirational products were
created and installed in different areas of the mall, giving the message that a smoker could have possessed these products had he/she not been smoking!
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Exhibitions & Displays @
Fiat Linea Display @ R City & Inorbit
Videocon E Book Reader Display
World No Tobacco Day at High Street Phoenix
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Exhibitions & Displays
Finolex Stall @NSE
Kidzee Stall @ Nehru Planetarium
Mitsubishi Stall @ Auto Car Expo
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Exhibitions & Displays @
Ab Meri Baari Stall @ FICCI FRAMES
GAC Shipping Stall @ India Shipping Summit 2011
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Product Promotions @
With clients like HDFC Standard Life Insurance, Doy Care, Corona Professional, Saffola and Tasty Treat we’ve also handled product promotions at various venues in
corporate offices, schools and malls.
Style Call by Corona Professional was carried out at Infiniti Mall, with hair stylist giving customers quick fix hair treatments and makeovers using Corona Professional
products.
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Product Promotions @
Provogue Cheergirls @ Mumbai Cyclothon
Saffola Oats – Live Demo
Style Call by Corona Professional
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Product Promotions @
HDFC SLIC Fitness & Financial Test @ Corporate
Doy Care Promotion @ Wipro
Product of the Year at Croma Gujarat
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Product Promotions @
Kodak Easy Share – Cross Country
Tasty Treat Sampling Activity - Mulund
Sinhal Classes
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We ventured into the entertainment industry with felicitation ceremonies for the finalist and winners of the hugely popular SaReGaMaPa Lil Champs and others.
To honour the success of recently born SACH brand of toothpaste and allied products future group invited the co creates of the brand SACHIN TENDULKAR to personally
hand over trophies to the leading sales staff of Future Group stores across the country.
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SAREGAMA Lil Champs Season 2, 6 finalist
Sach Award Ceremony
Felicitation Ceremonies @
Croma Triumph Awards
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Shopper’s Stop Spring Summer 2002 collection and Pantaloons Women’s collection had us doing in-store fashion shows for the patrons.
Held inside the store, catching customers completely unaware, 6 beautiful models sashayed down the isles of the Pantaloons Mulund store modeling the range of
women’s wear
RJ Style -O- Meter that had every one talking on Facebook and the radio took Off from Big Bazaar Kandivli for its Finale to four different cities. This unique concept of RJ’s
walking the ramp had the crowd going and the judges in a fix deciding who to title the winners as the sheher ka sabse stylish RJ.
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In order to give an event that extra element that makes it a success, a certain amount of designing and décor is also needed. With an exceptional creative team,
Masterminds has been able to deliver in all areas.
City of Lights, R City’s first Diwali Celebration saw us transform the Mall into a festive and exuberant Ayodha eagerly awaiting and welcoming its King and Queen – Lord Ram
and Sita.
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BRAND COMMUNICATION-TEAM PROFILE
Komal is a MICA Alumni, MBA in Communications Management and M.A. In Global Communications from Anglia Ruskin, Cambridge, UK. She has been working in the industry for the last 11 years in the area of Marketing and Brand Management.
She has worked with clients like, ITC, Amul, Dabur, Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc. her last assignment was with DY Works, India’s leading Brand Consultancy and Packaging Design agency, as AGM Marketing.
She is a Brand Consultant, certified Integrated Clinical Hypnotherapist, Pranic Healer, Mind Trainer, Behavioral Counselor, Past life Regressionist, Radical Healer.
She combines her Brand Management and Spiritual skills to understand human behaivour and help you and your brand perform better!
The Brand StrategistKomal Agarwal
eventsProjects Worked on:
• 6th Street Yogurt• Delta Cruises: Dolphin• Kempinski:Casaluna• Acadstreet.com• Pepsico : Kurkure• Amul• UB Groups: Vladivar• SEDS NGO: Event/Exhibition Branding.
DesignerPrajakta Karekar
Link to her portfolio of recent work:http://issuu.com/prajakta_k/docs/prajakta_k_2013_new_1
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Over the years we’ve also had the privilege of working with some of the biggest players in different industries, from
retail to FMCG to automobiles etc.
eventsLike we said, it’s just the beginning…
Every event depends on meticulous planning and coordination to make it successful!
Here at Masterminds, we believe that…
An idea leads to imaginationImagination leads to creativity
Creativity leads to resultsResults lead to success
Allow us to make your event too a success!
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