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Page 1: Marketing: Tips, Tricks and Tools

MARKETINGTIPS, TRICKS & TOOLS RYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGERCITY OF ARLINGTON PARKS & RECREATION DEPARTMENT

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INTRODUCTION

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ABOUT THE AUDIENCE

• WHO DOES THE MARKETING?

• WHAT ARE YOUR BIGGEST ISSUES??

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START WITH WHY

• WHY ARE YOU ATTENDING THIS SESSION?

• WHY IS MARKETING IMPORTANT TO YOUR ORGANIZATION??

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$

$

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ADVERTISING

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MAGAZINE ADS$

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BRANDED RADIO$

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FACEBOOK TARGETED ADS$

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FACEBOOK TARGETED ADS$

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FACEBOOK TARGETED ADS$

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FACEBOOK TARGETED ADS$

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TWITTER ADVERTISING$

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TWITTER ADVERTISING$

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TWITTER ADVERTISING$

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TWITTER ADVERTISING$

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TWITTER ADVERTISING$

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SEARCH ADVERTISING$

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SEARCH ADVERTISING$

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SEARCH ADVERTISING$

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YOUTUBE ADVERTISING$

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YOUTUBE ADVERTISING$

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YOUTUBE ADVERTISING$

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PUBLISHING

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BROCHURE DESIGN$

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CONTENT / WEBSITE$

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MOM BLOGGERS$

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GOOGLE BUSINESS VIEW$

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EMAIL / MARKETING AUTOMATION$

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PIXLR$

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ACTIVITY SHEETS $

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ENGAGING

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FACEBOOK$

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TWITTER$

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PROMOTING

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DEAL SITES$

PROMO APPS

PROMOTION INTEGRATION

STAY & PLAY PACKAGES

CVB PARTNERSHIPS

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LISTENING

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SURVEYS$

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SOCIAL LISTENING$

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REVIEW WEBSITES$

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GOOGLE ALERTS$

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MEASURING

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COMMUNITY SURVEYS$

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FB INSIGHTS$

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TWITTER ANALYTICS$

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COMMUNITY ANALYST$

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EVOLVING

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MARKETING MODEL$

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CREATIVE ROOM$

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PROJECT/TASK MANAGEMENT$

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TIME MANAGEMENT$

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LUNCH & LEARN$

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DEPARTMENT LIBRARY$

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READING PROGRAM$

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PHOTO ORGANIZATION$

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SPONSORSHIPS / MEDIA KIT$

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MARKETING PLAN$

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BRAND+AID CONFERENCe

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CONCLUSION

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QUESTIONS?