Download - Marketing Research Questiannaire

7/28/2019 Marketing Research Questiannaire

1/5

Questionnaire

The questionnaire contains attribute based questions in which respondents would be

required to rank the brands according to the variety of features identified thorough the

research.

Exploratory research Questionnaire:

1. Which brand of toothpastes are you aware of

2. Which brand of tooth paste do you use

3. Reasons as to why do you prefer the mentioned toothpaste.

4. What additional features would you like in your toothpaste

5. What factors influence the choice of toothpaste

Details:

1. Name ___________________________

2. Gender ___________________________

3. Occupation ___________________________

4. Region: North South East West

5. Age

Age less than 15

Age: 16-20

Age: 21-25

Age 26-30

Age more than 30

Questions.

1. Usage of toothpaste in a day?

Once a day _________________

Twice a day_________________

After every meal_____________

2. Toothpaste brand you Use?


2/5

Pepsodent Colgate CloseUp Meswak_______________

Babool Dabur Red Sensodyne Amway________________

Others___________________ (please specify)

3. Frequency of buying toothpaste?

Every month Every three months

Every two months Not very often

4. Since how long you have been using this particular toothpaste?

>3 months 1-2 years

3-12 months


3/5

Lather

Calcium Content

Cavity Protection

Prevention against bad breath

Anti Bacterial Protection

Flavours

BrandColour

9. Various Promotional activities you come across for toothpastes?

Newspaper Ads TV Commercials

Radio jingle Kiosks

Free sample

distribution

Word of mouth/

Recommendations

10. Before making a buying decision whose advice you would prefer?

Individual decision Dentist

Shopkeeper friends

Family None

11. Cheapest toothpaste would be my selection

12.

(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

12. Toothpastes cleansing power makes a difference

13.


13. Brand is one of the deciding factors in purchase decision.

14.


14. Medicinal value that the toothpaste has to offer is important.

15.


15. Satisfaction derived from the toothpaste has lot to do with lather


4/5

16.


16. Every time I buy toothpaste, I look for new features promised.

17.


17. I prefer toothpaste which can prevent me from bad breath.

18.


18. I choose toothpaste that can prevent me against cavity.

19.


19. I keep changing toothpaste to taste different flavours that the companies have to offer.

20.


20. Calcium content should be optimum in my toothpaste.

21.


21. Indian toothpastes would be my preference over imported toothpastes.

22.


22. In order to save money, I buy combo packs rather than single units.

23.


23. I prefer offers in buying toothpastes for example toothbrush, extra quantity, freebies etc.

24.



5/5

24. Rank these brands according to the features

Features/Brands Colgate CloseUp Pepsodent Dabur Sensodyne Babool

Price

Cleansing power

Medicinal value

Lather

Calcium content

Protection against cavity

Bad breath prevention

Bacterial Protection

Flavours

Brand

Colour

25. Read the following statements and mark accordingly(1=Strongly Agree; 2=Agree; 3=neitheragree nor disagree; 4=disagree; 5=strongly disagree)

Questionnaire created by: Dipak Thakur and Tanvi Hastir

A I thing extensively before buying anything 1 2 3 4 5

B Health is one of the major concerns 1 2 3 4 5

C Products that are branded are better 1 2 3 4 5

D My decisions are influenced by advertisements 1 2 3 4 5

E I dont mind paying more for premium quality 1 2 3 4 5

F I make my own decisions 1 2 3 4 5

G Imported products are better than Indian products 1 2 3 4 5

H I am brand loyal for most of the products 1 2 3 4 5I I check for all details like expiry date, mfg date

before buying a product.

1 2 3 4 5

J I do not care about calories. 1 2 3 4 5

K I go on holidays often 1 2 3 4 5

L Others influence my decision to an extent 1 2 3 4 5

M Latest fashion and fads are my choice 1 2 3 4 5

N I dont compromise quality for price 1 2 3 4 5

O I go on holidays very often 1 2 3 4 5

P I watch television in my leisure 1 2 3 4 5