Marketing Research Questiannaire
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Transcript of Marketing Research Questiannaire
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7/28/2019 Marketing Research Questiannaire
1/5
Questionnaire
The questionnaire contains attribute based questions in which respondents would be
required to rank the brands according to the variety of features identified thorough the
research.
Exploratory research Questionnaire:
1. Which brand of toothpastes are you aware of
2. Which brand of tooth paste do you use
3. Reasons as to why do you prefer the mentioned toothpaste.
4. What additional features would you like in your toothpaste
5. What factors influence the choice of toothpaste
Details:
1. Name ___________________________
2. Gender ___________________________
3. Occupation ___________________________
4. Region: North South East West
5. Age
Age less than 15
Age: 16-20
Age: 21-25
Age 26-30
Age more than 30
Questions.
1. Usage of toothpaste in a day?
Once a day _________________
Twice a day_________________
After every meal_____________
2. Toothpaste brand you Use?
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Pepsodent Colgate CloseUp Meswak_______________
Babool Dabur Red Sensodyne Amway________________
Others___________________ (please specify)
3. Frequency of buying toothpaste?
Every month Every three months
Every two months Not very often
4. Since how long you have been using this particular toothpaste?
>3 months 1-2 years
3-12 months
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7/28/2019 Marketing Research Questiannaire
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Lather
Calcium Content
Cavity Protection
Prevention against bad breath
Anti Bacterial Protection
Flavours
BrandColour
9. Various Promotional activities you come across for toothpastes?
Newspaper Ads TV Commercials
Radio jingle Kiosks
Free sample
distribution
Word of mouth/
Recommendations
10. Before making a buying decision whose advice you would prefer?
Individual decision Dentist
Shopkeeper friends
Family None
11. Cheapest toothpaste would be my selection
12.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
12. Toothpastes cleansing power makes a difference
13.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
13. Brand is one of the deciding factors in purchase decision.
14.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
14. Medicinal value that the toothpaste has to offer is important.
15.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
15. Satisfaction derived from the toothpaste has lot to do with lather
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7/28/2019 Marketing Research Questiannaire
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16.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
16. Every time I buy toothpaste, I look for new features promised.
17.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
17. I prefer toothpaste which can prevent me from bad breath.
18.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
18. I choose toothpaste that can prevent me against cavity.
19.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
19. I keep changing toothpaste to taste different flavours that the companies have to offer.
20.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
20. Calcium content should be optimum in my toothpaste.
21.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
21. Indian toothpastes would be my preference over imported toothpastes.
22.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
22. In order to save money, I buy combo packs rather than single units.
23.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
23. I prefer offers in buying toothpastes for example toothbrush, extra quantity, freebies etc.
24.
(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)
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24. Rank these brands according to the features
Features/Brands Colgate CloseUp Pepsodent Dabur Sensodyne Babool
Price
Cleansing power
Medicinal value
Lather
Calcium content
Protection against cavity
Bad breath prevention
Bacterial Protection
Flavours
Brand
Colour
25. Read the following statements and mark accordingly(1=Strongly Agree; 2=Agree; 3=neitheragree nor disagree; 4=disagree; 5=strongly disagree)
Questionnaire created by: Dipak Thakur and Tanvi Hastir
A I thing extensively before buying anything 1 2 3 4 5
B Health is one of the major concerns 1 2 3 4 5
C Products that are branded are better 1 2 3 4 5
D My decisions are influenced by advertisements 1 2 3 4 5
E I dont mind paying more for premium quality 1 2 3 4 5
F I make my own decisions 1 2 3 4 5
G Imported products are better than Indian products 1 2 3 4 5
H I am brand loyal for most of the products 1 2 3 4 5I I check for all details like expiry date, mfg date
before buying a product.
1 2 3 4 5
J I do not care about calories. 1 2 3 4 5
K I go on holidays often 1 2 3 4 5
L Others influence my decision to an extent 1 2 3 4 5
M Latest fashion and fads are my choice 1 2 3 4 5
N I dont compromise quality for price 1 2 3 4 5
O I go on holidays very often 1 2 3 4 5
P I watch television in my leisure 1 2 3 4 5