Website Analysis
Easy to navigate
Generic colors
Shows unique features on first impression
Professional
Techniques to make call to action more effective
A call to action button should be 20% larger in width than surrounding buttons
Multiple calls to action on a page should have some form of hierarchy
Should be placed in a prominent location such as the top of the page or a distinguished area on the page
Use white space to detach calls to action from other page information
Use highly contrasting colors
Make it easy & tell the user what to expect
Contextual uses of products and how they can be combined to create a system
http://www.aaeon.com/NPN_News_TalksDetail_325_8_UTF-8.html
Unique and Modern: High quality images that stand apart from the competition
Broadax Systems, Inc. http://www.bsicomputer.com/new/
Newsletters/NotificationsTradeshows: what trade shows they’re attendingFacilities: completion of new facilities, opening additional branches, expansionMilestones: passing testing (ie. military), new leadership, safety achievements, new partnershipsProducts: new product relesases, improvements, new featuresPress: press coverage, news articles, webcasts
Commonly Attended Tradeshows
General-MD&M (Medical Design and Manufacturing)-PACK Expo-Process Expo-Commercial Marine Expo-The International Security Conference
Military Focused-AFCEA (Armed Forces Communications and Ele tronics Association)-MILCOM (International Conference for Military Communications)
Keywords
Commercial Computers
Printer Enclosures
Integrated Racks
Marine Computers
Computer Enclosures
Industrial Node Computers
Fanless PC
Industrial Computers
Rackmount Enclosures
Rugged Computers
Rackmount Computers
Embedded Computers
Industrial Enclosures
Panel PC
Custom Industrial Computers
Display Enclosures
Industrial Network Devices
Security Hardware
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Landing Page
Modified Commercial
Enclosures-Portfolio
Foxguard Solutions
Marine
Homepage
Portfolio
Case Study
Homepage
Portfolio
Top 3 Results
CCS, Wikipedia, Wikipedia
CCS, Ergonomic Home, Armagard
Atlanta Drives, Schneeberger, Full Compass
Marine PC, Marine Comp, Argonaut
PC Enclosures, ITS Enclosures, Best Buy
Industry Search, IPX Node, Pro Face America
Ewayco, Stealth, Capuccino PC
Avantech, EI Industrial Computer, Dell
Rackmount Solutions, Rackmount Solutions, Hammond Mfg.
Panasonic, Dell, Shopping Results
Rackmount, EI Industrial, Superlogics
Wikipedia, Moxa, Embedded Systems
Rittal, Hammond Mfg., Hoffman
Avantech, Panel PC Pro, BSI Computer
ICP America, Core Systems USA, Corvalent
LCD Enclosures, Hammond Mfg., HP
Oring Industrial Networking, Moxa, Moxa
Security Hardware Store, SHDA, Detex
Search Engine Optimization (Google)
What does this mean?How can we make it easier for customers to find the products that we offer?
Military MarketA MIL certified system is any computer, display, workstation or I/O device that meets a set of specific U.S. government and military standards. The systems meet the performance requirements for MIL 901-D Shock, MIL-167 Vibration, MIL 461 EMI/EMC and MIL 810 Operating Temperature, Storage Temperature and Humidity.
1. CoMark Corporation2. Germane Systems3. Trenton Systems4. Chassis-Plans Systems5. Crystal Group Inc.6. Kontron
Market Trends1. Bold Condensed Fonts2. Militaristic Imagery3. Rugged4. Emphasis on certifications and reliability of products
LinkedIn: Generating Leads
Target Searches: search for keywords central to businessTrack: Who is looking at staffs’ profiles? Research the companies they work for and send them information.Set Up a Company Page: Embed photos and videos, show pictures of products, post recommendationsDiscern Patterns: Notice patterns in connections and group membershipsParticipate in LinkedIn Groups: Join groups witih a lot of activity and participate in group discussionsLinkedIn Answers: Answer questions to establish yourself as an industry leaderLinkedIn Applications: Add apps to your LinkedIn page. Use them to take polls, update on what you’re reading, share presentations. Many of them are free.LinkedInDirectAds: Works in a similar way to Google AdWordsLinkedIn Mobile: Moblie app for smartphones, particularly useful when at a tradeshow--can “bump” with other people to transfer contact information
Impressions from these Terms
1. Reliability2. Cost effectiveness3. Quality of product, lifecycle4. Innovation and technology development5. Industry Leader
Impressions (CCS-Inc.)
Specific IndustriesPresence on LinkedInInformation on Home Page *Search Engine (not within first 10 pages)
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