Fifth Third Bank Marketing Internship--Final Presentation
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Transcript of Fifth Third Bank Marketing Internship--Final Presentation
Summer Internship 2015Samson Lewis
Summer in Review
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 2
• Planned and organized events with ProCamps, Fifth Third and professional athletes—Kyrie Irving and AJ Green ProCamps Events
• Developed creative briefs for conference signage, logo, and other materialsSecurities Conference
• Developed Fifth Third Investment Advisors “wins” to be shared on intranet page—completed (5) in totalWin Wire
• Developed content and creative briefs for the ad rotators on the 53.com/private-bank pageAd Rotator
• Participated in meetings with Leo Burnett and WSJ team on Curiosity MagazineCuriosity Magazine
• Worked on LinkedIn Page, created Marketing Content Matrix, helped run silent auction at United Way carnival, wrote briefs for company cards, etc.
And More…
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 3
Kyrie Irving AJ Green Jay Bruce
Derrick Brooks John Calipari
Securities Conference
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 4
• Wrote creative briefs for the conference logo, agenda boards, banners, name tags, and more
• Helped find potential locations for event dinner and come up with Howard’s entrance
Win Wire
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 5
“Establishing client relationships is no easy task, but the payoffs of putting in the extra work to garner the trust and loyalty of a business can be extraordinary.”
-- Samson Lewis 2015 Summer Intern
• Wrote inspiring stories about “wins” across affiliates• Reached out to affiliates and interacted with bank personnel• Learned more about how the bank works and how our team wins business
53.com/private-bank ad rotator
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 6
53.com/private-bank ad rotator
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 7
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 8
• Worked with the WSJ and Leo teams on content• Sat in on weekly magazine meetings• Learned the process of creating a high-quality
publication
And More…
05/02/2023 © Fifth Third Bank | All Rights Reserved | Member FDIC 9
• Researched competitors and helped write content
• Looked for/helped design hero image
• Helped order and set-up carnival games
• Member of food and drink committee
• Helped organize silent auction
Preferred Perspectives, Bigger Picture, Wealth Wise, etc.
• Helped find content and edit IA newsletters
Marketing Content Matrix
• Developed a spreadsheet tracking our marketing content, channels we use, and target audience for each
Birthday/Holiday Cards• Wrote briefs for Birthday,
Holiday, and Thanksgiving cards for Securities, PB, and Preferred clients
Key Takeaways
1. Project and Event Planning– Long-term time management– Attention to detail
2. Task Accountability– Made projects my own and took the initiative– Contributed from project creation to project completion
3. Personal Organization– Maintaining focus on a variety of tasks simultaneously– Keeping a status report and checking it regularly
4. Summer Well Spent– Thank You
05/02/2023 10© Fifth Third Bank | All Rights Reserved | Member FDIC