Marke&ng Report (Data Range : 01.07.2015-31.12.2015)
MC VOLUME / AIESEC in Spain
• URL: The homepage is SEO friendly, but internal links need
improvement
• Website is %100 mobile friendly
• SEO Health : 69%
• Socia Media: The website shows
high activity on social media
Page Insights
SEO Report
Inbound Report
Nibbler Report
7.7/10
GTmetrix Report
82/100
70/100
Avg. Page Load Time (sec)
• Links: 554 pages link to this URL
• URL Canonicaliza&on Test: http://
aiesec.org.es and
http://www.aiesec.es resolve to the
same URL.
SEO Sessions
30,116
Users
20,787 Pageviews
87,074
Bounce Rate
38,07%
8.2s Google Analytics, Majestic, SEOSiteCheckUp, Nibbler, GTMetrix
REFERENCES
User Insights DEMOGRAPHICS
18-‐24
25-‐34
35-‐44
45-‐54
55-‐64
45% 40%
8% 4% 2%
Gender
Age
67% Female
33% Male
MOBILE
5% Tablet
22% Mobile
73% Desktop
TRAFFIC CHANNELS
52%
18%
17%
9%
5%
Organic Search
Direct
Referral
Social
Paid Search
Direct Visitors who visited the site by typing the URL directly into their browser. ‘ Referral Visitors referred by links on other websites. Organic Visitors referred by an unpaid search engine lisEng, e.g. a Google.es search.
B2B Marke&ng
B2B Marke&ng Blog Posts
Company Stories
Interviews
CONTENT MARKETING B2B LEADS
Leads
In Progress
Raises
PUBLIC RELATIONS
Published News
1 Umb.Org. Partnerships
3 Events and Presenta&ons
-Content Marketing-B2B Leads-PR
During the first semester, there was no development of
concrete B2B strategies, besides the presence in some
relevant events and 1 strategic partnership
with ICEX. Nonetheless, these are the KPIs to be measured in the
upcoming semester.
B2C Marke&ng
Global Ci&zen 3 Blog Posts
9 Global Ci&zen Stories
-Content Marketing
Pageviews :
4,465 July
Aug.Sept.
Oct.Nov.
Dec.MONTHLY BREAKDOWNS
Most Contributors: Santiago, Granada, Pompeu Fabra
14th Dec
CAMPAIGN WINTER 2015
Global Ci&zen
-Sign Up and Apply Monthly Breakdowns
19
12 7
2 2
17
2
8 13
3
12
24 28
8 8
1
14
4
12 13 9
21
10 15
3 2 2
10
0
6
18
4 7
SA MA ZA BE IQS PF BL VA GR ML SV
Sign ups on Podio October November December
32
6
13
2 0
4
0
6 3
0
6 5
1
12
6
1 1
9 12
0
5
0 0
4
18
14
1
8
0 0 0 2 2 1
16
5
SA MA ZA BE IQS PF BL VA GR ML SV IE
Apply on OP October November December
61%
Podio to OP
16%
OP to Match IP
Global Ci&zen -Match in Progress % Match Monthly Breakdowns
6
4
1 1 1 1
0 0 0 0
1
0
1
2
1
0 0
2
0 0 0 0 0 0
3
4
1
0 0
2
0 0 0 0 0 0
SA MA ZA BE IQS PF BL VA GR ML SV IE
Match in Progress October November December
4
0
1
0
1
0 0
1
0 0
2
0
1 1
0 0 0
3
0 0 0 0 0 0
1 1 1
0 0
1
0 0 0 0 0 0
SA MA ZA BE IQS PF BL VA GR ML SV IE
Match October November December
58%
Match IP to Match
5%
Of our sign ups are matched
Global Talent 1 Blog Post
5 Global Talent Stories
-Content Marketing
Pageviews :
8,864 July
Aug. Sept.Oct.
Nov.
Dec.MONTHLY BREAKDOWNS
Most Contributors: Santiago, Zaragoza
4th Nov
CAMPAIGN FALL 2015
-Sign Up and Apply Monthly Breakdowns
Global Talent
5 12 2 0 12
0 0 6 12 4 7
46 71
29 11 5
19 2
34 39 16
33 56
72
42
9 1
30 4
32
162
20
130
30
63
15 10 11 16 3
23 37
9
37
SA MA ZA BE IQS PF BL VA GR ML SV
Sign ups on Podio September October November December
41
159
57
219
105 135
1
89 117
11 25
62 37
189
54
200 195
78
17
74
113
11 24
97
25
153
69 67
28
76
20
60
133
23 54
17 43
203
129
92 77
45
3
63 62 45
193
50
SA MA ZA BE IQS PF BL VA GR ML SV IE
Apply on OP September October November December
+300%
Podio to OP
1%
OP to Match IP
Global Talent -Match in Progress & Match Monthly Breakdowns
95%
Match IP to Match
1%
Of our applicaEons are matched
1 2
0 0
7
1 0
1 1 0
2
0 1
10
1 1 0
1 0 0
2
0 0 1
2 3
1
3 3
0 0 0 0 0 1
0
2 1
3
SA MA ZA BE IQS PF BL VA GR ML SV IE
Match in Progress September October November December
2 2
0 1
2 1
0 1
2
0 0 0
2
11
1 1 0 0 0 0
2
0 0 0
2 1
0 1
3
0 0 0 0 0 1
0 0
3
0
3
0 0 0 1
2
0 0 0
SA MA ZA BE IQS PF BL VA GR ML SV IE
Match September October November December
Global Entrepreneurs 0 Blog Posts
1 Global Entrepreneur Story
-Content Marketing-Sign Up: Monthly Breakdowns
In the first 6 months we were working on the product development of Global Entrepreneur. The main strategy to start implemenEng GE was to convert non-‐
qualified applicants for Global Talent into Global Entrepreneur Eps, by the sending of internal newsle]ers.
Youth Talent
Pageviews :
1,695 CAMPAIGN FALL 2015
-Content Marketing-Sign Up breakdown
27
162
73
38 11
45
5 21 12
99
151
SA MA ZA BE IQS PF BL VA GR ML SV
Youth Talent Sign ups ApplicaIons
Social Media Channels
12615 Followers44294 Followers(all pages)
FACEBOOK Main channel for student marketing
18-‐25
25-‐34
49% 44% Age
3736 Followers 1381 Tweets TWITTER
607 Followers LINKEDIN New channel for companies marketing
Social Media Channels
-Channel Development
In the next semester we will implement new naEonal channels such as
Instangram and Snapchat, and others, according to the markeEng campaigns.
Promotional materials provided by the MC for GC, GT, YT and YS
B2C Marke&ng
-MC Support-Online and Offline Promotion Activities
ADVERTISEMENT
1 Global Citizen Facebook Ads during November
SOCIAL MEDIA CHANNELS
NATIONAL MATERIALS
The usage of Social Media channels has not been efficient. We’ve more than 44 000 followers, which are receiving different information about our Brand and Value Proposition throughout different channels.
LC COACHING
• 1 Global Talent Summit • Webinars• iLead Functional Spaces
NEW PLANS/PROJECTS • Channels
optimization and diversification
• National content plan
Marketingly Yours, Mariana Silva
MCVP MarkeEng [email protected]
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