NJN
Marketing Plan for
Mobile APP( Gkart)
EXCUCATIVE
Situation This mobile application will work as a intermediate between the customer & different goods couriers and movers & packers
Will help the customer to pay reasonable price
Situation Analysis
Currently there are lots of goods transfer companies but there is no particular platform for them
This will provide a link between the companies and the customer
Its Target customers are the job employer
who frequently changes there house and also the businessman
Goals
Main goal is to connect all the movers & packers at one place to make the customers life easy
Its goal to get a benchmark of 10 million customer in upcoming 5 year
Strategy
• Customer - Job employer who frequently changes there house and also the businessman
• Collaborators - All the goods courier, Movers & Packers
• Competitors – All the goods courier and movers & packers are doing the similar work but they will work as a stakeholder in this company
Tactics
Products – Product is in the form of service. It will connect the customer with the goods couriers and movers & packers
Brand – Its name is Gkart. Its for providing best service for transferring goods
Price – This App will free for all and there will be monthly subscription charge for the all the companies which would be attached to it
Implementation
Infrastructure – There will be a unit for the contacting the various companies like goods couriers, movers & packers
• Process - Firsty will design a user friendly interference which can be easily use by customer & companies.
• Then a unit will contact to various companies for collaboration and a separate unit will contact to sponsors
• Managing unit will be there to maintain a link between companies and customers
Disclaimer
This presentation is prepared by Arvind Patel, student
of IIT Bombay, under the guidance of Professor Sameer Mathur, IIM Lucknow.
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