Marketing plan for mobile application
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Transcript of Marketing plan for mobile application
![Page 1: Marketing plan for mobile application](https://reader035.fdocuments.in/reader035/viewer/2022080123/58797d361a28ab6c358b4c91/html5/thumbnails/1.jpg)
NJN
Marketing Plan for
Mobile APP( Gkart)
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EXCUCATIVE
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Situation This mobile application will work as a intermediate between the customer & different goods couriers and movers & packers
Will help the customer to pay reasonable price
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Situation Analysis
Currently there are lots of goods transfer companies but there is no particular platform for them
This will provide a link between the companies and the customer
Its Target customers are the job employer
who frequently changes there house and also the businessman
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Goals
Main goal is to connect all the movers & packers at one place to make the customers life easy
Its goal to get a benchmark of 10 million customer in upcoming 5 year
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Strategy
• Customer - Job employer who frequently changes there house and also the businessman
• Collaborators - All the goods courier, Movers & Packers
• Competitors – All the goods courier and movers & packers are doing the similar work but they will work as a stakeholder in this company
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Tactics
Products – Product is in the form of service. It will connect the customer with the goods couriers and movers & packers
Brand – Its name is Gkart. Its for providing best service for transferring goods
Price – This App will free for all and there will be monthly subscription charge for the all the companies which would be attached to it
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Implementation
Infrastructure – There will be a unit for the contacting the various companies like goods couriers, movers & packers
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• Process - Firsty will design a user friendly interference which can be easily use by customer & companies.
• Then a unit will contact to various companies for collaboration and a separate unit will contact to sponsors
• Managing unit will be there to maintain a link between companies and customers
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Disclaimer
This presentation is prepared by Arvind Patel, student
of IIT Bombay, under the guidance of Professor Sameer Mathur, IIM Lucknow.
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