MARKETING
MASHUP
2015
‘Everything that you need to fool your competitors this year.’
So, How to speak so that people
want to listen?
There are 7 Deadly Sins of Speaking
BE CLEAR AND STRAIGHT
BE YOURSELF
BE YOUR WORLD
WISH THEM WELL
Artistic slides and good presentations
are, but not as important as the
content of your slides
Marketers face multiple
challenges in new product
development.
The Innovation Imperative
New Product Success
.
New Product failure
The next requirement that
arises is to oversee the
Organizational structures
and processes for new
product development.
Interacting with others, interacting with employees and studying
competitors are chief factors in the New Product development process.
But, no product can be successful
unless the customer chooses it
Therefore we also need to focus on
the
FACTORS AFFECTING THE RATE OF DIFFUSION AND CONSUMER
ADOPTION OF NEWLY LAUNCHED PRODUCTS AND SERVICES
The various stages are
The sections are…
Number of adopters
Time
Consider the launch of Aquatred tires
by Goodyear
In the end, every new product has to
pass the test of ‘break-even
analysis’ to finally enter the market
successfully.
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