MashUp Program

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PHILIPPINE ARKETING A$SOCIATION s;,NcEiss4 2012 Stratmark onference or Students Marketing ash-Up: ybrid o r he New Breed July 3 1 2012 8am o Spm MOA Arena, Pasay City PROGRAM 0700 Registration OsOO PARADE OF FLAGS INVOCATION NATIONAL NTHEM OPENING UMBER WELCOME EMARKS 0815 ACKNOWLEDGEMENT F SCHOOLS O82O NTRO O GUEST SPEAKER KEYNOTE PEAKER (Digitel Mobile Philippines Sun Cellular) 0850 SESSION M r . Simplicio Jun" Umali, President G M Gardenia akeries Topic/Q&A Distribution: he Gardenia Wa y 0950 SESSION Mr. Bjorn Pardo, President Xend Business olutions Topic/Q&A ECommerce 1O5O NTERMISSION UMBER 1100 SESSION Ms. Leah Besa-Jimenez, eneral Manager NetBooster sia Topic/Q&A IMG o EMC 1200 LUNCH/ RAFFLE Entertainment PJMA nduction Digitel aunching 1300 SESSTON Mr. Ed Mapa, r., CEO President Media Contacts anila Havas Topic/Q&A Metrics of Online Measurements 1400 SESSION Panel Discussion Bloggers Topic/Q&A Blogging s a Marketing ay o f Life M s . Janette oral Digital ilipino) 1500 SESSION M s . Anubha Sahasrabuddhe, arketing irector Coca Cola TOPICiQ&A Success Stories lnternational o Local) 1600 blosing Awarding Band Suite 1006-4, 10/F West Tower Philippine tock Exchange entre Exchange oad, Ortigas Center 1605 Pasig City, Philippines Te l 634-5722;634-4890. Fa x 636-1451 Email [email protected] www.philippinemarketing.net.ph 2012 BOARD OF OFFICERS President Gwenn Albarracin President & CEO Center or POP Music Philippines, nc. Executive Vice President Alexander L. Flores President ProYen Corporation Vice President Membership Cris A. Yap Marketing Officer MMLDC Foundation, nc . Vice Presidenl Youth & Academe Director, National Marketing Month Arlene P. Padua Managing Director POST10 Worldwide, hc. Vice President Education CP M Gwenn Jessica A. Galvez Marketing Manager ANVIL Publishing, nc . Vice President - Chapters Pocholo D. Gonzales Managing Director CEO Creativoices Productions Board Secretary Jaime K. Siybauco President Advantage nternational Marketing Treasurer/Ways & Means Soc R. Bautista President Blooming Ventures, nc. DIRECTORS National Markeling Conference AMC Richard G. Yang Managing Director Catalyfi Advertising Meetings & Attendance / Consumer Affairs Vicente S. Reyes Managing Director Executive Decisions Agora Awards Edith D. Dychiao Fi6t Vice President, Marketing Communi€tions Group Banco De Oro Unive6al Bank Fellowship & Sports Hildebrand A. Barcaree Chief Executive Officer Hildebrand Associated Business Corp. Corp Comm Community Affairs Caminia Rodriguez Me President-Marketing & Business Development AGR Xperts CorpoEtion Government Affairs Henry S. Tenedero President Mindtul deas lmmediate Past President and Director, International Affairs Ma. Veronica Hizon-De Torres Managing Director International Brands EmpeEdor DistilleG, nc. @ sia tarketing Federation ffie

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PHILIPPINE ARKETINGA$SOCIATION s;,NcEiss4

2012Stratmark onferenceor StudentsMarketing ash-Up: ybridor he NewBreedJuly31 2012 8am o Spm MOAArena,PasayCity

PROGRAM

0700 RegistrationOsOOPARADEOF FLAGS INVOCATIONNATIONAL NTHEM

OPENING UMBERWELCOME EMARKS

0815 ACKNOWLEDGEMENTF SCHOOLS

O82O NTRO O GUESTSPEAKERKEYNOTE PEAKER(DigitelMobilePhilippines Sun Cellular)

0850 SESSION Mr.Simplicio Jun" Umali,President GMGardenia akeries

Topic/Q&A Distribution: heGardeniaWay

0950 SESSION Mr. BjornPardo,PresidentXendBusiness olutions

Top ic /Q&AECommerce

1O5O NTERMISSIONUMBER

1100 SESSION Ms.LeahBesa-Jimenez,eneralManagerNetBooster sia

Topic/Q&A IMG o EMC

1200 LUNCH/RAFFLE EntertainmentPJMA nductionDigitel aunching

1300 SESSTON Mr. Ed Mapa, r., CEO PresidentMediaContacts anila Havas

Topic/Q&A Metricsof OnlineMeasurements

1400 SESSION PanelDiscussionBloggersTopic/Q&A Blogging s a Marketing ayof LifeMs.Janette oral Digital i l ipino)

1500 SESSION Ms.AnubhaSahasrabuddhe, arketing irectorCocaCola

TOPICiQ&ASuccessStories lnternationalo Local)

1600 blosing Awarding Band

Suite 1006-4,10/FWestTowerPhilippine tockExchange entreExchange oad,OrtigasCenter1605PasigCity,Philippines

Tel 634-5722;634-4890.Fax 636-1451Email [email protected]

2012 BOARD OF OFFICERS

PresidentGwenn AlbarracinPresident& CEO

Center or POP Music Philippines, nc.

Executive Vice PresidentAlexander L. FloresPresident

ProYenCorporation

Vice President MembershipCris A. YapMarketingOfficer

MMLDCFoundation,nc .

Vice Presidenl Youth & AcademeDirector,NationalMarketingMonthArlene P. PaduaManagingDirector

POST10Worldwide,hc.

Vice President Education CP MGwenn Jessica A. GalvezMarketingManager

ANVILPublishing,nc .

Vice President - ChaptersPocholo D. GonzalesManagingDirector CEO

CreativoicesProductions

Board SecretaryJaime K. SiybaucoPresident

Advantage nternationalMarketing

Treasurer/Ways & MeansSoc R. BautistaPresident

BloomingVentures, nc.

DIRECTORS

NationalMarkelingConference AMCRichard G. YangManagingDirector

Catalyfi Advertising

Meetings & Attendance / Consumer AffairsVicente S. ReyesManagingDirectorExecutiveDecisions

Agora AwardsEdith D. DychiaoFi6t Vice President,

MarketingCommuni€tions Group

BancoDe Oro Unive6al Bank

Fellowship& SportsHildebrand A. BarcareeChief ExecutiveOfficerHildebrandAssociatedBusinessCorp.

Corp Comm CommunityAffairsCaminia RodriguezMe President-Marketing& BusinessDevelopmentAGR XpertsCorpoEtion

Government AffairsHenry S. TenederoPresidentMindtul deas

lmmediate Past President and Director,International AffairsMa. Veronica Hizon-De TorresManagingDirector InternationalBrandsEmpeEdor DistilleG, nc.@

sia tarketing Federationffie