LINK BUILDING PARTNERSHIPS

Brandon Smithwicke-Commerce Manager

March 2016

WHAT IS LINK BUILDING?• Defined: The process of acquiring links from other sites to your own

• Bridge the gap between you and the partner

WHY BUILD LINKS?• It is one of the most important ranking

factors for Google (~200 different factors)• Adds credibility to your website (think

endorsements)• Google is a growing online catalogue. The

more links we get then more of a chance we get to be in the front of the line • Every site you get listed on is like a piece

of online real estate, this means referrals and branding!

WHAT CAN YOU DO?

• Top Priority: Find out if the group booking with us, has a website• Would having the hotel(s) listed on the partner’s website be

apart of the agreement or is it a separate cost?• Inform the contact of the group that the hotel has a dedicated

person that handles all website related inquires• E-Mail me the website and contact’s name/email/phone, ASAP

• This will allow me time to write the copy, get graphics and anything else that may be needed

• Once a month, send me a list of special events

ALL ABOUT BEER• http://allaboutbeer.com/gather-for-beer/world-beer-festival/columbia-sc/ac

comodation-columbia/• Special Rate Offered• $20 off BAR

VERDICT RIDGE• http://www.verdictridge.com/area_conveniences/• Partnership Contract

QUEENS UNIVERSITY• http://www.queens.edu/About-Queens/About-Charlotte/Hotels.html• Special Rate Offered

WHAT I AM LOOKING FOR• Events that are a demand generator for the hotel

• These can be listed on our websites as applicable• Event/Group websites where we can be featured on the homepage or

within a dedicated hotel section within the website• Possibility of creating a package, value add or deal for the partnership as

applicable• Overall anything that will enhance the partnership