MOSTLY APP INSTALLS AND LEAD CAPTURE• Some click-to-call. • E-commerce is new but growing.
TYPES OF CAMPAIGNS
OPTIMIZE TO THE LOWEST COMMON DENOMINATOR PHONES
• Android has a broader variance of device type, screen size, phone speed, etc. than iOS.
• If you are running an Android campaign, you want to make sure that the landing page is optimized to the smallest Android screen.
DEVICE DIFFERENCES
CONSUMERDAILY CADENCEThe way that a user goes about their day and how that impacts how they interact with their phone.
• User behavior differs significantly based on the time of day.
CREATIVE BEST PRACTICES
Headline
Short, bold statement(8 words max). Clarify why users should visit your site
GREAT SHOESFROM DESIGNERS
SHOP NOWIMAGE
→
Brand Logo/Image
- Immediately inform viewers of the brand that is advertising
- Establish brand recognition while increasing click-through rate →
Call-to-Action
- Use a regular button with 2-3 words (e.g. Shop Now)
- Use a color that contrasts significantly from the background
- Place at the bottom, right, or bottom right→
CREATIVE BEST PRACTICES
Headline
Short, bold statement(8 words max). Clarify why users should visit your site
GREAT SHOES FROM TOP DESIGNERS
GET IT NOW
Product Picture/Visual
→
Brand Logo/Image
- Immediately inform viewers of the brand that is advertising
- Establish brand recognition while increasing click-through rate
→Call-to-Action
- Use a regular button with 2-3 words (e.g. Shop Now)
- Use a color that contrasts significantly from the background
- Place at the bottom, right, or bottom right
→
The 300x250 Banner
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