Making the Jump from Web to Mobileby Decisive

Types of Campaigns, Device Differences,Consumer Cadence, Creative Best Practices

TOPICS

MOSTLY APP INSTALLS AND LEAD CAPTURE• Some click-to-call. • E-commerce is new but growing.

TYPES OF CAMPAIGNS

DEVICES USUALLY FALL INTO THREE CATEGORIESDEVICE DIFFERENCES

Smartphones Phablets Tablets

OPTIMIZE TO THE LOWEST COMMON DENOMINATOR PHONES

• Android has a broader variance of device type, screen size, phone speed, etc. than iOS.

• If you are running an Android campaign, you want to make sure that the landing page is optimized to the smallest Android screen.

DEVICE DIFFERENCES

CONSUMERDAILY CADENCEThe way that a user goes about their day and how that impacts how they interact with their phone.

• User behavior differs significantly based on the time of day.

CREATIVE BEST PRACTICES

Headline

Short, bold statement(8 words max). Clarify why users should visit your site

GREAT SHOESFROM DESIGNERS

SHOP NOWIMAGE

→

Brand Logo/Image

- Immediately inform viewers of the brand that is advertising

- Establish brand recognition while increasing click-through rate →

Call-to-Action

- Use a regular button with 2-3 words (e.g. Shop Now)

- Use a color that contrasts significantly from the background

- Place at the bottom, right, or bottom right→

CREATIVE BEST PRACTICES

Headline

Short, bold statement(8 words max). Clarify why users should visit your site

GREAT SHOES FROM TOP DESIGNERS

GET IT NOW

Product Picture/Visual

→

Brand Logo/Image

- Immediately inform viewers of the brand that is advertising

- Establish brand recognition while increasing click-through rate

→Call-to-Action

- Use a regular button with 2-3 words (e.g. Shop Now)

- Use a color that contrasts significantly from the background

- Place at the bottom, right, or bottom right

→

The 300x250 Banner

Mobile Advertising Has Never Been Easier

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