Download - Making a Difference: You and the “Wear It!” Campaign

Rachel Johnson, Communications DirectorNational Safe Boating Council

March 5, 2012

Strategic Plan of the National RecreationalBoating Safety Program (2012 – 2016):

• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to

Effective Grant Products

- 2012 Press Kit - Magnetic Postcard- Campaign Mailer - Lenticular Postcard

• Will be available beginning April 2012

• All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com

http://www.SafeBoatingCampaign.com/

http://www.facebook.com/safeboatcampaign

• Free Resources Now Available

• Paid Resources Available Year Round

• Name Change to “Ready, Set, Wear It!”• “Wear Your Life Jacket to Work” Day – Friday, May 18

• Saturday, May 19, 2012 (first day of NSBW)• Record to Beat? 1,685 from 2011• www.ReadySetWearIt.com

http://www.ReadySetWearIt.com/

• 2012 “Wear It!” Application for Support/Funding

• 32 Applications Received• $24,000 in resources/funding

Rachel Johnson, Communications DirectorNational Safe Boating Council

(703) [email protected]

Facebook.com/SafeBoatCampaignTwitter.com/BoatingCampaignYouTube.com/OutreachNSBC

mailto:[email protected]