Making a Difference: You and the “Wear It!” Campaign
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Transcript of Making a Difference: You and the “Wear It!” Campaign
Rachel Johnson, Communications DirectorNational Safe Boating Council
March 5, 2012
Strategic Plan of the National RecreationalBoating Safety Program (2012 – 2016):
• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to
Effective Grant Products
- 2012 Press Kit - Magnetic Postcard- Campaign Mailer - Lenticular Postcard
• Will be available beginning April 2012
• All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com
• Free Resources Now Available
• Paid Resources Available Year Round
• Name Change to “Ready, Set, Wear It!”• “Wear Your Life Jacket to Work” Day – Friday, May 18
• Saturday, May 19, 2012 (first day of NSBW)• Record to Beat? 1,685 from 2011• www.ReadySetWearIt.com
• 2012 “Wear It!” Application for Support/Funding
• 32 Applications Received• $24,000 in resources/funding
Rachel Johnson, Communications DirectorNational Safe Boating Council
(703) [email protected]
Facebook.com/SafeBoatCampaignTwitter.com/BoatingCampaignYouTube.com/OutreachNSBC