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• Corporate donations to UK charities are estimated at around £1.6 billion pa
• Top 300 UK-listed companies gave £2.6billion to support worldwide development
• Cash donations account for 67% of the top companies’ community support portfolios in the UK
• Just 4-5% of voluntary income is annually provided by companies, and in 2007/08, 99% of total community contributions were made by the top 300 companies
• Corporate donations to UK charities fell by 4.3 per cent in real terms (2008/09) many companies are now choosing to give Gifts in Kind as an alternative method
of continuing CSR commitments.
UK Corporate Giving…some statistics
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So what is CSR and CCI ?
CSR: used to describe the role that business can play in Society. Other terms : corporate philanthropy, corporate social performance
CCI: used by the voluntary sector to describe the contributions (cash and in-kind) they receive from companies. The more measurable part of CSR.
Impact measurement and reporting are becoming more important; 53% of charities have already experienced increased demand from stakeholders to demonstrate their performance (Hodge,K. Dec 2011).
• Corporate Membership• Team building• Long term partnerships• Affinity schemes• Licensing
• £160,000 in 2013/14• 3% of our income• 17.6% increase in last
4 years
What we do
Our success rate
• £28,500 over the last 6 years• Annual income increased
122% since Y1• Product benefits wildlife• Engages people with our
cause• Raises our profile
Charity
benefits
Company
benefits
• Access to our membership (prime audience)
• Credibility• Brand association• Local, regional and
national PR
Charity
benefits
• Over £3k pa income• Engages over 500 people
a year with our cause• Local and national press• Raises profile
Company
benefits
• New product extends their business hours
• Promotion to our membership base
• Credibility• Direct link to the cause
A problem
shared…
What have we learned?
• It’s good to talk• Listen to your funding partner• Support groups are available: IoF• Be innovative and be brave• Look at the evidence
• Strategic investments• Commercialisation• Return on Investment• Business solutions• Long term, sustainable
partnerships• Opportunities
CSR
Trends
Good Luck!
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