PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 1
Chapter One
Empirical Part
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 2
1.0 Global Agro Resources Incorporation:
Global Agro Resources Incorporation is one of the leading agro business conglomerates
from Bangladesh having 11 years experience in agro product produced and distribution in
abroad. This company dealings different kind of agricultural products. The company is a
producer, processor & Exporter of agricultural commodities. This company intend to able
to export quite large volume of agricultural commodities from Bangladesh to all round
the year specially during harvesting season start from February through May each year.
Global Agro Resources incorporation exported its first consignment to Vietnam. It
ensures continuous management innovation, best utilization of agricultural technology,
new initiatives and adoption of best global practices. The organization comprises of the
some field, preservation center, several kinds of latest agricultural machine and the
functional teams of Finance & Accounting, HR & Administration, Global Marketing,
Procurement, Laboratory and Compliance.
1.1 Over years we are specialized in the following aspects:
Increase the Industrial Potato business (Germicopa, France)
Developing Agro product business
Planning the packaging section
Contribute the domestic economy or GDP
1.2 Our Vision
1 Capturing the maximum global agro product market.
2 Maintain product quality control.
3 Be a responsible for the buyers that makes a difference business environment.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 3
1.3 Our Mission
1 To be the best performing of agro product in globally.
2 Strengthened their market leadership at home while reaching out to international
markets.
3 Following ethical business practices and adding value.
1.4 Company History:
Bangladesh is one of the best producers of Potato country in the world. We have many
varieties and the most common varieties are Diamond Long Variety, Granola, Vanila and
Cardinal. The production capacity is quite satisfactory in the country and most of the
percentage are consumed locally and still have opportunity to export other countries. Our
government strongly encouraged to export agro-based product to the overseas countries
to earn export proceeds.
Global Agro Resources Incorporation is one of the leading agro-based companies was
established in 2001 based in Dhaka, Bangladesh mostly dealing with agriculture products
including Fresh Potato, Yellow Maize, Green Mug Bean, Sesame Seeds, Sesame Oil and
Seasonal Vegetables. We also process and export Raw Jute and Jute Goods from
Bangladesh. We are specialized on Potatoes, Sesame Seed and Sesame Oil. We produce
process and export Fresh Potatoes and Sesame Seeds and we are the leading exporter in
Bangladesh as well.
Please visit our website and closely see our products, if you are interested to buy any of
our product(s), please feel free to contact us by e-mail to [email protected] or send
feedback form directly from our website.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 4
1.5 Core Strategies
Global Agro Resources Incorporation is a agro base company. Their main market is
abroad. Now they emergence their product in Bangladesh. Their main product is
industrial potato. But our people is unknown about this categorical product. Global Agro
now established their product in Bangladesh. They focus on the agro base area and urban,
semi urban and village area. Their main strategy is introducing about this in Bangladeshi
people or customer and contribute the Bangladesh economy.
1.6 Management Team:
.
.
Mrs. Yeasmin Begum Chairperson
Md. Belayet Hossain CEO & MD
Rokib Hossain Tushar Executive Director
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 5
1.7 Major Competitors
Major competitors of Global Agro Resources Incorporation-
Global Agro Resources
Incorporation.
AGRO HEALTH LTD BD.
BD GREEN AGRO
COMPLEX(PVT.) LTD.
UNIWORLD AGRO (BD)
LTD.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 6
Chapter Two
Organizational over view of Global Agro
Resources in corporation Bangladesh Ltd.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 7
2.0 Organizational Over view
Global Agro Resources Incorporation is an agro base company. This company is
exporting, importing and processing the agro product. This company emergence of their
service from 2001 to continue.
2.1 Organizational Structure
2.2 Recent performance
2.2.1 Product wise:
Global Agro Resources Incorporation is the largest agro product company in Bangladesh.
The company is one of the leading regional players, export endeavours to more than 15
countries around the world. It produced about 11 different varieties agro based product
and other applications in its factory located at Dinajpur, Khulna, Thakurgau & Khulna.
Bangladesh is one of the best producers of Potato country in the world. We have many varieties
and the most common varieties are Diamond Long Variety, Granola, Vanila and Cardinal. The
production capacity is quite satisfactory in the country and most of the percentage are consumed
locally and still have opportunity to export other countries. Our government strongly encouraged
to export agro-based product to the overseas countries to earn export proceeds.
Chairman
Manager
Finance
Manager
Marketing
Manager HR Manager
Procurement
CEO
Executive
Directors
Manager
Labretory
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 8
2.2.2 Financial Condition at last year:
Global Agro Resources Incorporation is Proprietorship Company and invited in
Agriculture Business. Specially dealing with Potato Production, Import, Export and
Trading. Export fresh potatoes from Bangladesh to oversea markets. Imports seed
potatoes from Europe.
Global Agro Resources Incorporation House # 34/A, Road # 4, Dhanmondi R/A, Dhaka-1205
BALANCE SHEET AS AT DECEMBER 31, 2011
Source of Funds Note Amount in Tk.
Share Capital
Proprietor's capital 5 5,000,000.00
Profit & Loss Accounts Balance 19,968,742.56
Total: 24,968,742.56
Application of Funds
Fixd Assets at cost less deprec 6 9,904,447.80
Current Assets:
Stock 3,500,000.00
Sundry Debtors 38,500,000.00
Cash & Bank Balance: 4,635,794.76
46,635,794.76
Less Current Liabilities:
Sundry Creditors 24,530,000.00
Liabilities for Expenses 7,041,500.00
31,571,500.00
Working Capital 15,064,294.76
NET ASSETS Tolal: 24,968,742.56
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 9
2.2.3 Exchange rate impact
Most of the time, the value of dollar is increased against the Bangladeshi currency. So
while exporting the industrial potatoes the Bangladeshi agro industries have to pay a lot
of local currency against dollar. Cause Bangladesh can only deal with dollar. That’s why
the market can’t reach that level as it is expected.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 10
Chapter Three
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 11
3.0 Company Profile
Name of Company:
Global Agro Resources Incorporation
Address: House No. 34/A, Road No. 4, Dhanmondi R/A, Dhaka-
1205, Bangladesh
Tel. 880 2 8653423, Fax: 880 2 8653391
Factory Address:
Plot No. 80/B & 82/B, Road No. 2, BSCIC Industrial
Estate, Pabna, Bangladesh
Factory Space:
Two Factories together around 130 dec. land area
(approx) One new factory and other one is old factory
Newly contracted 2 large Stores/Godowns able to
accommodate 250,000 bags (80 Kgs) or 20,000 MTS
agriculture products like sesame seed, green mung bean,
maize, wheat, pulses etc.
- Three (3) Godowns
- Two Machines Sheds
- 6 Hauling Machine (Cleaning machine)
- 3 Fanning Machines
- Sufficient Factory Workers available including
supervisory staffs.
- Well protect warehouse and good working
environment.
Type of Company: Proprietorship
Nature of Business: Producer, Processor, Exporter, Importer, Traders
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 12
Established: 2001
Contact Person: Md. Belayet Hossain, Proprietor
Chairperson: Mrs. Yeasmin Begum
Director Mr. Rokib Hossain Tushar
Other Concern:
Global Multi Resources Limited
Germicopa Bangladesh Limited
Global Packaging Industries
Manpower Strength:
Management 12
Non-Management 18
Supervisor/Quality Controllers - 12
Agri-Field Labor / Worker: 350
Factory Worker: 35
Products:
Fresh Potato, Seed Potato, Sesame Seed, Sesame Oil,
Green Mung Bean, Soya Bean, Dry Chili, Yellow Maize,
Fres Vegetables, Raw Jute and Jute Products.
Export Markets:
Singapore, Malaysia, Thailand, Indonesia, Sri Lanka,
Dubai, China, Taiwan, Japan, Korea, Vietnam, Iran,
Jordan, Italy and Germany
Annual Turnover: USD 7.00 – USD 12.00 Millions +
Export Value: USD 10.00 Millions Over
Existing Banker:
Bank Asia Limited, MCB Dilkusha Branch, Dhaka
Standard Chartered Bank, Dhanmondi Branch, Dhaka
National Bank Limited, Kalabagan Branch, Dhaka
Agriculture Land:
We have our own 500 acres agri-land and we produce
Potatoes and Sesame Seeds through our agriculturists and
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 13
field staffs. Also we havecontract farming planted about
7,000 hectare of land produce sesame seeds and potatoes.
3.1 Emergence of Global Agro Resources Incorporation
Md. Belayet Hossain started small scale export trading on his own. In 2005, he
established the small trading concern dealing in various items. This proprietary business
was formally corporate on January 27, 2005 as Global Agro Resources Incorporation. Till
date, Global Agro Resources Incorporation commemorates this as its “Foundation Day”.
3.2 Product mix
Fresh Potatoes, Frozen & IQF Potatoes, Black Sesame seed , Brown Sesame seed , Yellow
Sesame seed, White Sesame seed, Small White Sesame seed, Hulled Sesame seed, Roasted
Sesame seed, Sesame oil, Green mug dean, Raw Jut, Fresh Veritable, Yellow Maize , Soya
Bean, Rice Bran, Spices.
3.3 Product category wise Performance of the company
Potato
Global Agro Resources Incorporation produced 11 products. Potatoes (Granola, Pamela,
Atlas etc.) are the part. Here potatoes are the best performing in the international market
about 15 countries.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 14
Sesame seed
Our company is a leading exporter of pure natural white sesame seeds grown in top
quality soil. This product is exported in 9 countries.
Sesame oil
Our company is a leading exporter of pure natural white sesame seeds grown in top
quality soil. This product is exported in 9 countries.
Green Mug Bean
Our company is a leading exporter of pure natural white sesame seeds grown in top
quality soil. This product is exported in 9 countries.
Raw Jute
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 15
Our company is a leading exporter of pure natural white sesame seeds grown in top
quality soil. This product is exported in 8 countries.
Other Agriculture Products
Our company is a leading exporter of pure natural white sesame seeds grown in top
quality soil. This product is exported in 7 countries.
Yellow Maize - This product is exported in 5
countries.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 16
Soya Bean - This product is exported in 5
countries.
Rice Bran - This product is exported in 2
countries.
3.4 Logo of the company
Logo of the Global Agro Resources Incorporation’s logo is
. Here logo is bearing their company products and company name.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 17
Chapter Four
4.0 Organizational over view (functional) of
Global Agro
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 18
4.1 Sales & Marketing
While working the Global Agro Resources Incorporation companies we perceived that
there no market share company’s center of attention is the size & structure of marketing
& sales department.
4.1.1 Structure of the department
There marketing department structure is three stages.
4.1.2 Major function of the department
Global Agro Resources sales & marketing department have main thinking that they find
out their present potatoes marketing condition. Where potatoes market should be
increased and sales will be increased. Global Agro is the following the internet base
marketing system.
Buyers Address:
www.alibaba.com
www.tradekey.com
www.eurotradenet.com
Manager
Executive Executive Executive
Assistant
Manager
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 19
4.1.3 Major responsibility of the key personnel
Their major key responsible person is Head of the Sales & Marketing Insaniat Sanny and
his major responsibility is preserve the marketing information, make training session for
marketing & sales people, arrange meeting for update marketing information and
coordinate the marketing teem and make appropriate decision on the basis of present
market condition and also accumulate the market condition, develop the marketing
research about the products etc.
4.1.4 Observation
After analyzing the data I make comment that Global Agro Resources Incorporation
market condition is not enough strong because
* Their marketing strategy is poor.
* Man power is low.
* Only export base marketing strategy.
4.2 Finance & Accounts
Finance & Accounts activities is most essential and important department. Every
organization have finance and accounts department. This department have to maintain the
financial & Accounts activities of any organization and Global Agro not different than.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 20
4.2.1 Structure of the department
4.2.2 Major function of the department
To provide strategic financial support regarding operational and general business plans.
Provide daily financial services functions. Surpass the internal and external needs and
financial reporting requirements of the company at large. The finance department
generally focuses on providing relevant information necessary for upper level
management. Such information is crucial in determining how a company can make better
financial decisions.
4.2.3 Major responsibility of the key personnel
Jagodish Bose is the key personnel ( Manager) of the company. Supervises assigned
personnel, allocates work and makes decisions regarding employment, performance
appraisals, training and development, salary recommendations, promotions and transfers.
Oversees all treasury activities including banking, investment, derivative management,
debt issuance, and liquidity management and so on.
Manager
Executive Executive Executive
Assistant
Manager
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 21
4.2.4 Observation
By the observing of finance department we can say their finance department is some
strong. They provide financial information timely and accurately directed by the fiancé &
accounts department. Because
* They provide their financial & Accounts statement is time to time.
* Making audit report at proper time.
* Man power is enough & qualified.
4.3 Human Resource Department
HR is the most essential and mandatory department for any organization. Some
organization have no specific HR department but they followed HR policies for
maintaining & establishment the organizational rules and regulations. Global Agro’s have
a strong HR & Administration department. They maintain the organizational rules and
regulations.
4.3.1 Structure of the HR & Administration department
Here dominant structural approach by vertical organizational design have applied.
Vertical structure:
• Specialized tasks
• Strict hierarchy, many rules
• Vertical communication and reporting systems
• Few teams, task forces or integrators
• Centralized decision making
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 22
4.3.2 Major function of the HR & Admin department
Major functions are the-
Hiring Procedures/Recruitment/Interviewing
Knows bout the batteries and products of Global Agro
Reference Checking Process
New Employee Orientation Program
Performance Appraisals
Salary Reviews/Compensation Issues
Employee Benefits Programs
HR Policies and Procedures
Job Classifications
Skills Assessments
Staff Mentoring
Supervisory Skills
4.3.3 Major responsibility of the HR & Admin key personnel
Md. Foysal Mahedi is a key personnel (Manager) of the company. Frame a clear and
easily implement able HR Policies. Responsible for senior level decision making and
both day to day management and strategic direction of the organization. Maintain a
succession plan for all departments. Monitor sickness absence. Conduct training needs
analysis and designs and implement a training plan with input from business
heads. Nurture and develop a motivated HR Team to meet business requirement.
4.3.4 Observation
Global Argo’s HR & Admin department is care about the company and that is similar
with the organizational plan and process. Here every plan and process applied by the HR
& Admin department.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 23
4.4 Procurement Department
To put it simply, a Procurement Department is employed to buy everything that a
business needs to operate. They must research and investigate the products or services
before purchasing them to ensure they are getting the best deal and also keeping up with
the competition.
4.4.1 Structure of the Procurement department
Manager
Executive
Executive
Executive
Executive
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 24
4.4.2 Major function of the Procurement department
The procurement process can be divided into five steps.
Define the business need
You need to understand what the fundamental business requirement is. At this point, it is
important to understand the difference between a requirement and a solution.
Develop the Procurement Strategy
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 25
Depending on the scale of your project, there could be a very wide range of potential
solutions and approaches to your business need and a number of ways of researching the
market and selecting a supplier.
Supplier Selection and Evaluation
After researching the market and establishing your procurement approach, you need to
evaluate the solutions available. This may involve a formal tender process or an on-line
auction. You criteria for comparing different solutions and suppliers are critical. Weight
the key criteria heavily and don’t attach too much importance to aspects that will have
little impact on the solution.
Negotiation and award.
Even when you have selected a supplier it is important that detailed negotiations are
undertaken. This is not just about price. Think in terms of Total Cost of Ownership. A
cheap product is not so cheap if the carriage costs are huge or if the maintenance contract
is onerous.
Induction and Integration
No goods or services should be ordered of delivered until the contract is signed, but this
is not the end. It is vital that the supplier is properly launched integrated. The P2P process
needs to be in place and need to be understood on both the buy-side and the supplier side.
Regular reviews should be established.
4.4.3 Major responsibility of the Procurement key personnel
Their major key responsible person is Head of the Procure department. He is Md. Nazrul
Islam. He is the chief of procure department. His core job as follows:
1) Purchase planning,
(2) Standards determination,
(3) Specifications development,
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 26
(4) Supplier research and selection,
(5) Value analysis,
(6) Financing,
(7) Price negotiation,
(8) Making the purchase,
(9) Supply contract administration,
(10) Inventory control and stores, and
(11) Disposals and other related functions.
4.4.4 Observation
Procurement is the achievement of goods or services. It is favorable that the
goods/services are appropriate and that they are procured at the best possible cost to meet
the needs of the purchaser in terms of quality and quantity, time and location.
To define procurement broadly, “Procurement” is the major function that describes the
activities and processes to acquire goods and services. Importantly, and distinct from
“purchasing”, procurement involves the activities involved in establishing fundamental
requirements, sourcing activities such as market research and vendor evaluation and
negotiation of contracts. It can also include the purchasing activities required to order and
receive goods.
4.5 Laboratory Department
The Laboratory conducts tests on a wide range of species. The majority of samples come from
Seed Merchants, Farmers and the General Public. Laboratory tests are agro procedures that
involve testing samples of Seed Potato, Sesame Seed, Sesame Oil seed, Green Mung Bean seed,
Soya Bean seed, Dry Chili seed, Yellow Maize seed, Fresh Vegetables in agricultural products.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 27
4.5.1 Structure of the Laboratory department
4.5.2 Major function of the Laboratory department
Seed Sampling:
It is vitally important that submitted samples are representative of the lots from which
they are drawn, otherwise calculations based on test result information may be inaccurate
and lead to costly errors. In the case of certified seed, trained officers of the Department
of Agriculture using specified procedures conduct sampling. Official sample envelopes
are supplied by applying to the Laboratory in writing.
For privately submitted samples envelopes can be supplied by applying to the
Laboratory.
Sample Weights:
Below are listed some of the more common species tested and the minimum
recommended sample weights for submission.
(As a rough guide a mug full of barley seed weighs approximately 200g)
Manager
Executive
Executive
Executive
Executive
Executive
Executive
Executive
Ass.
Manage
rr
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 28
Minimum recommended sample weights
Barley: Germination or Tetrazolium test 200g, Purity test 300g, Other Seed Search
1kg
Wheat: Germination or Tetrazolium test 200g, Purity test 300g, Other Seed Search
1kg
Oats: Germination or Tetrazolium test 200g, Purity test 300g, Other Seed Search
1kg
Ryegrass: Germination 10g, Purity test 20g Other Seed Search 70g
What to do if you wish to submit a sample for testing:
Fill a suitable container with the minimum sample weight, ensuring that the sample is
representative of the lot.
Indicate the type of test(s) you want.
Include the appropriate fee.
Fill in your name, address and sample details.
Post or deliver the sample to the address at the bottom of the page.
4.5.3 Major responsibility of the Laboratory key personnel
There main responsible person is Mr. Sakhwat Hossain. He is bearing the post of
manager of laboratory department. As a Global Agro Resources Incorporation company
targeting the global agricultural industry, our efforts will face opportunities and
challenges in a variety of communities and social contexts. In many regions where we
operate, the level of economic development and legal systems often differ from what we
are used to in the industrialized world. Global will work with to ensure sustainable
solutions in our efforts many other countries. Here main duties is testing the product
accurately and ensure the accuracy on report of testing.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 29
4.5.4 List of equipment’s
1. Dryer Machine
2. Balancing Machine
3. Moisture Machine
4. Vibration Machine
5. Burette Machine
6. Disposer
7. Grain Crusher
4.5.5 Medicine to be used
1. Alcohol (95%) Ethanol –C4H5OH
2. Ethyl (Diethy Ether) – C4H10O
3. KOH (0.1N)-Potassium Hydroxide
4. KHP- Potassium Hydrogen Phthalate
5. Phenolphthalein
6. Distilled Water
4.5.4 Observation
Our observation is that the Global Agro Resources Incorporation’s have a own agro
product testing laboratory and their laboratory activities is trying to give the best and
accurate testing result service.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 30
Chapter Five
Project part
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 31
5.0 Brand Profile
5.1 Industrial Potatoes
Industrial Potatoes - Business for the future
Potato farming for industrial use is gaining a momentum, opening scope for the existing
and prospective flakes, starch and chips makers to get supply of raw materials to boost
operation.
Market insiders said a number of business houses and big farmers have already started
scaling up their stocks and production of industrial potato seeds to cash in on the demand
at processing factories at home and abroad.
“It has a huge business prospect. We are multiplying seeds of industrial potato for
domestic potato processing factories and export.
Starting production of such a seed variety, Lady Rosetta, in around 50 acres of land in
fiscal 2008-09, Global planted the variety in 235 acres in Thakurgaon and Denajpur
district in the current fiscal year.
“The variety we are growing has 25 percent dry matter content. It's higher than the
existing varieties'. Most varieties here contain less than 20 percent of dry matter content,
which is not good for processing,” he said.
Dry matter content of potatoes is of key importance for the texture of the final product.
Also yield and fat content are affected by dry matter content.
Operators said processing factories need higher dry content to get better output.
In Bangladesh more than 50 lakh tones of tuber are produced every year, but the available
varieties such as Diamond are economically less viable for making flakes, starch and
chips, said processors and seed marketers.
“It requires seven to eight kilograms of potato of Diamond variety to make one kg of
flakes, starch or chips because it has less dry content.
Mr. Belayet Hossain said the company is witnessing a rising demand for the seeds of
processed variety potato since it has started marketing in 2008.
The seed marketers said potato plantation for industrial use is on the rise in the districts
such as Rangpur, Dinajpur, Thakurgaon, Joypurhat, Rajshahi, Madaripur, Faridpur and
Munshiganj.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 32
“Such farming is gradually picking up. But it was quite tough to convince people to
cultivate industrial varieties of potato three to four years ago,” said Anwarul Huq, owner
of Blue Moon International, which has been marketing industrial varieties of potato seeds
since 2006.
“Our sales (of these seeds) grew eight times to around 400 tones in three years to 2009,”
he said. “Demand for the processed potato varieties will continue to rise because of
increasing consumption at the factories.”
The seed marketers and some growers said cultivation of potato for industrial use also
offers promise of higher price compared to the potato varieties used for household
consumption.
Ibrahim Khalil, a farmer in Munshiganj, said he has received higher price for cultivating
potato for industrial use. Some factories and exporters are contacting me for such
potatoes, he said.
“It has saved me from losses this year. Had I cultivated potato, such as of Diamond
variety, for household consumption, I would have incurred losses due to fall in price this
year,” said Khalil who planted processed variety of potato in 50 acres in the immediate
past season.
Khalil said he expects to grow potato in 200 acres next year.
“Increased farming of potato for industrial use will make our business easier,” said
Mahbubul Alam, general manager of Kashem Food Products Ltd, which is set to enter
domestic chip market shortly.
“Apart from export potential, the cultivation will help the farmers get a guaranteed
market as we, the processors, will buy a certain amount of potato from them every year to
run our factories,”
5.2 Global Product- Product Integration
Quality Control
We are very strict to maintain our quality standard as per our buyers requirements either
in Grading, Weight and Packing. We have experienced people to maintain the quality
standard. We have some permanent staff members/Quality Controllers are well trained by
foreign expert of Agriculture Department of Bangladesh Government. See more picture..
for clear idea about the quality control.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 33
Global Agro Pricing
PRICE COSTING FOR 26MTS=1 CONTAINER FRESH POTATO
PURCHASE FROM SUPPLIER 10.00 TAKA/KG
TOTAL AMOUNT FOR 26MTS 260,000.00 TAKA
Sales Contact
SALES CONTRACT
Contract No. GARI/ / /06 Date: ___/____/_____
WE HEREBY CONFIRMED TO SALE 140 (ONE HUNDRED FORTY) MTS POTATO,
DIAMOND LONG VARIETY, BANGLADESH ORIGIN AS PER THE FOLLOWING
TERMS AND CONDITIONS.
Buyer :
Commodity : Potatoes
Variety: Diamond Long Shape
Size: Grade-A: 8-10 Pcs Per Kg (Not Less Than 80 Grams per
piece.
Packing : 9.5 Kgs Net Weight / 9.60 Kgs Gross Weight Each Mesh Bag
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 34
Origin : Bangladesh Origin
Quantity : Grade-A: 10 X 20’ FCL (140 MTs Net Weight)
Price : Grade-A: US$ 205.00 / MT (C&F Port Klang)
Amount : US$ 28,700.00 (TWENTY EIGHT THOUSAND SEVEN
HUNDREN U.S. DOLLARS ONLY).
Container condition : One Door Open Container to be loaded 14.00 MT
Shipment date : Immediately - On or before September 15, 2005 will be
completed
Shipment Condition : Partial Shipment Allowed
(4 Containers + 3 Containers + 3 Containers)
Payment term : D/P Documents against payment.
The Exporter/Seller will submit shipping documents to
Importer/Buyer’s Bank and ………………... will arrange
payment on Invoice Value by foreign Currency preferable in US
Dollar on the same day received the payment documents.
Force Measure : Any force measures such as incident, tornado, political unrest,
hartal, strike may hamper export schedule.
Special Condition : The importer/buyer must take delivery immediately when vessel
will arrive in the port. Due to late clear/taking delivery of the
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 35
goods, exporter/seller is not liable for quality of the goods and no
complain will be accepted. Exporter/Seller is only concerned
about the product quality, grades and sizes. There is no option
for cancelled the shipment and stop the payment. Once
exporter/seller will export goods, importer/buyer must arrange to
pay the bill as per the payment term mentioned above.
Page-2
Export/Import costs : All export related costs to be borne by the exporter/seller in
Bangladesh and all import related costs to be borne by the
importer/buyer in Malaysia.
1. Buyer/Importer’s Banks Details:
Account Name:
Bank Name:
Address:
Telephone No.:
Fax No.
Contact Person:
2. Seller/Exporter’s Bank Details:
Account Name: Global Agro Resources Inc
Bank Name: Bank Asia Limited
Address: MCB Dilkusha Branch
4, Dilkusha Commercial Area
Dhaka-1000, Bangladesh
Telephone Nos. (880-2) 9568871-3
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 36
Fax No. (880-2) 9563649
Telex: 642167 MCBDK BJ
E-mail: [email protected]
Swift Number: BALBBDDH008
CONFIRMED BY THE SELLER ACCEPTED BY THE BUYER
_________________________ ____________ __________________
___________
Md. Belayet Hossain Date
Date
Chief Executive Officer
Global Agro Resources Inc.
Payment
The payment term may be discussed, but we preferable accept by Letter of Credit (LC) or
Document against Payment (DP).
Export Info
Export Capacity: 10,000 MTs during harvesting period (February-May).
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 37
Product Costing for exporting:
PRICE COSTING FOR 26MTS=1 CONTAINER FRESH POTATO
TOTAL QUANTITY 26.00 MTS
26,000.00 KGS
PURCHASE FROM SUPPLIER 10.00 TAKA/KG
TOTAL AMOUNT FOR 26MTS 260,000.00 TAKA
DOCUMENTATION COST(PHYTOSANITARY CERTIFICATE)
TRAGERY CHALAN 1,300.00 TAKA(26MTSX50TK)
OTHER COST 1,500.00 TAKA
CUSTOMS COST
D/F VAT+ OTHERS 1,500.00 TAKA
DEPOT COST
LABOUR BILL 5,200.00 TAKA(BAGX2TAKA)
LADING BILL 3,380.00 TAKA(26MTSX130TK)
OTHERS 1,000.00 TAKA
TOTAL COST 13,880.00 TAKA
VESSEL FRIEGHT 1,050.00 USD TO MALAYSIA
88,200.00 TAKA
LENO MESH BAG FOR PACKING 2,600.00 BAGS
PURCHASE RATE PER BAG 7.00 TAKA
TOTAL AMOUNT 18,200.00 TAKA
DOCUMENTATION+FRIEGHT+BAG+CUSTOMS+DEPOT 120,280.00 TAKA(IN TOTAL)
SELLING PRICE 225.00 USD/MTS
26MTS(TOTAL VALUE) 5,850.00 USD
TOTAL TAKA 479,700.00 TAKA
PRODUCT VALUE 260,000.00 TAKA
RELATED COST 13,880.00 TAKA
VESSLE FRIEGHT TAKA
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 38
88,200.00
BAG FOR PACKING 18,200.00 TAKA
TOTAL COST 380,280.00 TAKA
SELLING VALUE 479,700.00 TAKA
TOTAL COST 380,280.00 TAKA
NET PROFIT 99,420.00 TAKA
SELLING 18.45 TAKA/KG
PURCHASE 10.00 TAKA/KG
TOTAL COST 4.63 TAKA/KG
TOTAL 14.63 TAKA/KG
NET PROFIT 3.82 TAKA/KG
5.2 Product Upgrade
5.2.1 Vision
Economically established the industrial potatoes for developing our economical
condition.
5.2.2 Mission
Established the industrial potatoes market and use to the people for using the industrial
potatoes.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 39
5.3 Market Background
5.3.1 The Market
The major markets of Global Agro Resource Incorporation are given in the bellow
Our existing markets are Singapore, Hong Kong, Malaysia, Sri Lanka, Philippine,
Kuwait, Saudi Arabia, Dubai, Abu Dhabi, Spain, UK, Italy, and Germany. We are trying
expand markets in all over Europe.
Industrial Potatoes are the relevant source for the agro business. But there have some
problems. Some business people and some corrupted person don’t want the industrial
potatoes business. Because if we are growing the industrial potatoes business then we
need more invest and government permission. So it’s difficult to achieve the industrial
potatoes market.
5.4 Product & packaging Evaluation
5.4.1. Product Evaluation
In a world have two types’ potatoes- One is Table Potato and another one is Industrial
Potatoes.
Industrial potatoes are the established agro product in the world. This product is helpful
for growing our economy. This product is an export quality product and also this product
may reduce our food deficit. But our maximum peoples are not use to about these
products. If we are able to conscious our people about this product then we will be
succeed.
5.4.2 Packaging Evaluation
We know potato is a punishable good. So there packaging quality should be more careful.
When the potato packet then must be measure the weather temperature to the product on
the basis of export time duration. The packaging quality of Global Agro is maintain the
agro packaging procedures.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 40
5.5 Advertising / Positioning Evaluation
5.5.1 Advertising Media
Global Agro Resource incorporation have no need media advertising. Because this
company is export oriented company and there marketing procedure is web net base.
5.6 Potato Brand Footprint
5.6.1 Values
Global Agro Resource incorporation Company is one of leader company in agro export
company in Bangladesh and there productivity and responsibility is truthful and strong.
This company is running their business by ethically and season wise.
5.6.1.2 Integrity
The Global Agro carefully take care the byres claim and maintain the commitment.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 41
Chapter Six
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 42
6.0 Product Profile
Potato is number one agriculture product in Bangladesh and best demanded vegetable in
the world. Potatoes produce different times in different places and crop season starts in
Bangladesh during November-December every year and harvesting time starts from end
of February and March each year. Bangladesh produces once in a year.
6.0.1 About Potato
Potato is number one agriculture product in Bangladesh and best demanded vegetable in
the world. Potatoes produce different times in different places and crop season starts n
Bangladesh during November-December every year and harvesting time starts from end
of February and March each year. Bangladesh produces once in a year.
6.0.2 Potato Sizes
50g, 80g, 100g, 150g, 200g & 200g up
Grade-A: 8-10 Pcs Per Kgs or 80 to 100 Pcs Per 10 Kgs Bag
Grade-B: 10-16 Pcs Per Kgs or 100 to 160 Pcs Per 10 Kgs Bag
Grade-C: 16-20 Pcs Per Kgs or 160 to 200 Pcs Per 10 Kgs Ba
6.1 Uses
Industrial Potatoes are mainly use the industrial purpose, some time home made, some
trading purpose and other purposes.
Food Industry
Vegetable Market
Departmental Stores
Hotel & Restaurant
Households
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 43
6.2 Global Agro Resources Incorporations claims:
Generally every product has some claims. So Global Agro Resources Incorporations has
claims. Their have buyer claims, schedule claims, delivery claims an so on. We describe
the customer claims.
6.2.1 Buyer claims
Global Agro Resources Incorporations has more or lass 27% all over product claims. But
the Global Agro authority carefully taken that claims and they provide the service
quickly.
6.2.2 Schedule claims
When the company deals the export oriented business then there may be done the
scheduling problems. The Bangladeshi transport condition, political unrest, some time
labor strike etc. are main abstract for the scheduling problems. But the Global Agro
always sincere about these kind of problems.
6.3 Feature & Benefits
Global Agro Resources Incorporations is the renowned and reputed Agro product export
company. On their product has extra faith on the basis of their service and for the social
responsibility and their commitment. If any client can be proved any kind of product and
service problem then the Global Agro Resources Incorporations take it seriously and
solve it for the next time. So Global Agro Resources Incorporations is more acceptable
for agro product export market
Distribution Channels
There are roughly three country (Malaysia, Vietnam and Singapore) sales channels for
exporting agro products. One can sell directly to an importer with or without the
assistance of an agent. One can supply vegetables combined, which will then contract out
importers/marketers and try to take advantage of economies of scale and increased
bargaining power. At the same time combined vegetables might also supply large retail
chains. One can also be a member of a private or cooperative export organization which
will find agents or importers and market the produce collectively. Similar to combined
vegetables, an export organization can either supply wholesale market or retail chains,
depending on particular circumstances. Export organizations will wash, sort and package
the produce. They will also market the goods under their own name or on behalf of the
member, which includes taking care of labeling, bar-coding, etc.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 44
How We Execute Orders
At first we communicate by e-mail or fax and offer them goods as per their requirements.
Once buyers accepted our price, terms and conditions, then we forward a Sales Contract
for their signature. Upon received the signed sale contract, we send acceptance and
arrange to prepare shipment as per terms and conditions. We take about 5-10 days time to
process and execute orders and shipment.
Logistics
Mode of transport
The transport of agro products falls into two categories namely ocean cargo and air cargo.
Ocean cargo takes much longer to reach the desired location but costing considerably
less. The choice of transportation method depends, for most parts on the fragility of the
produce and how long it can remain relatively fresh. With the advent of technology and
container improvements, the feasibility, cost and attractiveness of sea transport have
improved considerably.
Packaging
Packaging can also play an important role in ensuring safe and efficient transport of a
product and conforming to handling requirements, uniformity recyclable material
specifications, temperature requirements, proper storage needs and even attractiveness for
marketing purposes.
The Packaging Forum takes care of the supply of paper and packaging to the industry
and also ensures that the packaging is manufactures according to the specifications
prescribed by the company of Global Agro Resources Incorporation.
Generally, we are doing the following standard packing. Still we can pack as per our
buyer’s requirements. See More Pictures.
Mesh Bag: 10.00 Kgs Net Weight and Gross Weight 10.10 Kgs
Mesh Bag: 20.00 Kgs Net Weight and Gross Weight 20.50 Kgs
Mesh Bag: 40.00 Kgs Net Weight and Gross Weight 41.00 Kgs
Jute Bag: 10.00 Kgs Net Weight and Gross Weight 10.10 Kgs
Jute Bag: 20.00 Kgs Net Weight and Gross Weight 20.50 Kgs
Jute Bag: 40.00 Kgs Net Weight and Gross Weight 41.00 Kgs
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 45
Packing List for 26Mts Fresh Potato(1 container)
Quantity: 26Mts
Total Kg: 26000 Kg, Total bag 2,600Bags, Total Net weight 26,000kg, total
Gross.
Quality control
The Global Agro resources Incorporation potato industry is one the few fresh agro
produce industries currently in Bangladesh which has a full quality assurance service at
all the fresh produce markets in the abroad. The potato industry acknowledges the
importance of this service and recognizes the added benefit that results from this, such as
traceability of the product.
6.4 Market Share
While the firm's own sales figures are readily available, total market sales are more
difficult to determine. Usually, this information is available from trade associations and
market research firms. Market share is the portion or percentage of sales of a particular
product or service in a given region that are controlled by a company.
Market Share = Firm's Sales / Total Market Sales
6.4.1 Values of Market share
Global Agro resources Incorporation has 00% of market share in Bangladesh economy on
agro products.
6.4.2 Reason to increase market share
Economies of scale, Sales growth in a strength industry, Reputation, Increased bargaining
power.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 46
6.5 Major Product market of the World
Potato Sesame seed Sesame oil
Green Mug Bean Vegetables Raw Jute
Yellow Maize Yellow Maize Rice Bran
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 47
Chapter Seven
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 48
7.0 Conceptual Frame work
7.1 The Topic Define
Here analyzing the “Problems and Prospects of Industrial potatoes in Bangladesh by the
Global Agro resources Incorporation”. Also shows that Industrial Potatoes is the batter
chance for developing the Bangladeshi economy.
7.2 Theoretical Review of Marketing Mix
Major concept of marketing management decision making has four categories:
1. Product
2. Price
3. Place
4. Promotion
These are called the Marketing Mix or 4 P’s. The marketing manager or marketing
department use these 4 P’s for controlling the market and established the customer
satisfactions. Marketing Mix diagram is bellow:
Product
Place
Target
Market
Price
Promotion
Fig : Major marketing mix
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 49
Product
The product is the physical product or service offered to the consumer. In the case of
physical products, it also refers to any services or conveniences that are part of the
offering.
Price
Pricing decisions should take into account profit margins and the probable pricing
response of competitors.
Place
Place (or placement) decisions are those associated with channels of distribution and near
about the customer hand that serve as the means for getting the product to the target
customers.
Promotion
Promotion decisions are those related to communicating and selling to potential
consumers. Promotion decisions involve advertising, public relations, media types, etc.
Analyzing the present marketing mix
At present and modern marketing mix have include another three Ps. These are-
People
An essential ingredient to any service provision is the use of appropriate staff and people.
Process
What was the process that allowed you to obtain an efficient service delivery? Refers to
the systems used to assist the organization in delivering the service.
Physical Evidence
Where is the service being delivered? Physical Evidence is the element of the service mix
which allows the consumer again to make judgments on the organization.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 50
7.3 Analyzing the present marketing mix of the Global Agro Resources
Incorporation
Summarize the industrial potatoes on the basis of Marketing Mix or 4 P’s:
7.3.1 Definition of Product
Potatoes are more attractive food item in our food recipe. Most of the country have food
item on the potatoes. This potatoes use several food purposes. We know two types
potatoes are used.
1. Industrial Potatoes
2. Table Potatoes
Industrial Potatoes: Industrial potatoes are use for different purposes. Here potatoes
are use specifically. When we make a faience fry that type potato is different and when
we make the pizza then that type potato is different and so on.
Table Potato: The table potato is one type of categorical potato which is usage just for
our (Bangladesh) several types of curry and so on.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 51
7.3.2 Definition of Price
Pricing is the most essential part of the any kind of product and services. There have
some kind of pricing. Primary pricing have three types:
1. Customer based,
2. Competition based, and
3. Cost based.
About the industrial potatoes costing are more then table potatoes. So on basis of
industrial potatoes costing, the pricing is high.
7.3.3 Definition of place
Place is convenient and more important for the industrial potatoes. If the place is near
about the market or exporting port then costing will be low.
Global Agro Resources Incorporation will position itself through internet base marketing
strategy. There is more competition on this sector, so we are focusing our quality
products to capture most of the market position in an agro export sector. And company is
already getting results from these actions. Also we are offering best cost quality products
in all of agro base products.
Our product is in the early growth stage; however, the present situation demand the
services we are providing which has resulted we are the market leader of this sector in
Bangladesh perspective.
7.3.4 Definition of Promotion
Our main marketing objective is to develop client relationships with agro base byers So
that, this is an agro export base company so there have a few chance for giving the
promotional offers. Our different promotional activities through different media, like we
used to promote our products through seminer, catalog, e-mail campaign, and some other
promotional activities.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 52
7.4 Identifying the factors for Enhancing customer Attraction
Industrial Potatoes are the different types of potatoes that is used for different categories.
Industrial potatoes testing are different types for the different potatoes. So the customers
demand is high.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 53
Chapter Eight
Research Part
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 54
8.0 Origin of the report:
The following Internship report is a requisite for the completion of the MBA internship
program of IUBAT-International University of Business Agriculture and Technology. It
is a 9 credit hour course with duration of 12 weeks. This report was in the making for
Prof. Dr. M Alimullah Miyan, Chair, College of Business Administration, IUBAT. The
primary goal of the internship is to provide a smooth transition from the student life to the
corporate world.
As an intern, I worked in the Global Agro Resources Incorporation for 12 weeks. As an
intern, I had the opportunity to do different types of tasks; especially I participated in
industrial potatoes marketing activities of the company which broadened my perception
about a company’s operation. During this period, I used my observation and gained
experience about various marketing functions.
During my internship, I was placed under the department of marketing of the Global
Agro Resources Incorporation and I worked under the Manager Mr. Insaniat Sanny.
There I was constantly in touch with the company’s clients where I got a chance to
observe the clients’ behaviors and listen to all their demand. This point was beneficial for
me.
Global Agro Resources Incorporation is the company started with a view to agro product
export service that established in 2001. Now a days this firm is stepped to professional
agro export service in the field of agro based products, all kinds of survey works,
property development and consultancy service, and factory building and super version
and supply of quality and skilled Personnel to the construction industry. Now this firm is
leading as an agro export company.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 55
8.1 Report Preview:
The report mainly contains two parts. The organizational part given the idea about the
Global Agro Recourses Incorporation’s historical background, different departments, and
functions of the marketing department. There is a literature review and a work report that
mainly discusses about my experience at the company. There is also a part about product
survey that consists of research work for problems and prospects of industrial potatoes.
One is about the products’ query patterns for different aspects that company is offering,
whether the Bangladeshi peoples are knows or not and another is about the different
marketing strategies that company is implementing that prospects of industrial potatoes
attention or not. It also includes my point of views and some conclusions and
recommendations to ensure their quality service.
8.2 Objective of the report:
Objective of the study acts as a bridge between the starting point and the goals of the
study. To illustrate the objectives properly, presented into two parts:
Broad Objective:
The overall objective of the report is to assess and find out what are the problems and
prospects of industrial potatoes and how company implement and realize the
government and peoples about the market of industrial potatoes.
Bangladesh is a underdeveloped country and here food problem is one of the
problem. Also we know that agricultural sector is one of the important sectors in
Bangladesh economy. Here we find out that Industrial Potatoes would be a relevant
source for develop our economy by exported and can be full filled the food deficit.
Specific objective:
To acquired knowledge about the industrial potatoes.
To analyze the marketing activities of the company.
To practically expose about the industrial potatoes marketing conditions.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 56
To develop an assessment of different kind of services offered by the Global
Agro resources Incorporation.
To identify the problems.
To assess company’s marketing strengths and weakness against the
opportunities and threats.
To identify the main threats and opportunities that the company faces.
To recommend for overcoming the problems.
8.3 Methodology
I have collected information from different aspects for preparing this report. When I
worked that company then I gathered. I was tried to provide some real information in this
report about my companies Sphere. I had made several interview with our CEO (Chief
Executive Officer), Chairman, Manager Finance & Accounts, Manager sales and
marketing and few of employees. I asked them several question regarding their
participation. Most of the information I gathered for preparing this report based on my
observation during my service period.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 57
8.3.1 Population Definition
A research population is generally a large collection of individuals or objects that is the
main focus of a scientific query.
8.3.2 Research Design
8.3.2.1 Sample Frame
The sample frame of this study has been considered of the employee in Global Agro
Resource Incorporation. A total of 20 surveys have been conducted. The simple random
probability sampling procedure has been selected for that study. The population has been
defined (both male and female) who are the introduced in Industrial Potatoes.
For collection of primary data, survey was conducted in 15 July, 2012 to 25 July, 2012.
8.3.2.2 Data Sources
For conducting this research data were collected from the following sources:
8.3.2.2.1 Primary Sources
Direct Observations of 20 customers Global Agro Resource Incorporation.
Practical desk work.
Talk with the Company’s CEO, Chairman and Director
Face to Face conversation with the colleague.
8.3.2.2.2 Secondary Sources
Website of Global Agro Resources incorporation.
Company journals
Some business web link
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 58
8.3.2.2 Data collection procedure and instruments
For collecting the primary data, the total twenty (20) samples visited. A structured
questionnaire (given in the appendix) was used the instruments. Here it is being
mentioned that interviews are with the company owner or company manager.
8.3.2.3 Data Analysis
For analysis of data, percentage base, Pi chart and Microsoft Excel have been used. To
entry data coding option has been used at the initial stage. Parametric and non-
Parametric statistical tool were used to derive a meaningful conclusion from the empirical
data. The measure of dispersion, stander deviation, T-test analysis was applied.
8.4 Rational of the Study
Industrial Potatoes are the relevant source in our Bangladesh economy and food sector.
But our business peoples don’t know bout the opportunity of industrial potatoes business.
Here I try to find out the problems and prospects of this sector. What are the problems of
cultivating? What type opportunity is hidden in this type product business? Daily
inspection of the organization also helped me to understand the reasons behind how they
became so successful. All in all, anyone in the agro business society who is interested in
this arena should find my research paper and something to learn from as I tried my level
best to make it a positive decision.
8.5 Scope of the study
Scope of this report is Global Agro Resource Incorporation Marketing Department .
This report is to elaborate the organizational structure, marketing structure, product
planning, pricing line, promotional strategy, major competitors, on Global Agro
Resource Incorporation. I have reached the information area about the Industrial
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 59
Potatoes and Table Potatoes on the study of these potatoes. So, my whole findings will be
on products how can we improve in industrial potatoes business.
8.6 limitation of the Study
To make this report here main problem is that information availability problem, time
limitations, data collection problems. Industrial Potatoes is vast source, so I needed to go
to so deeply for any other information. I was unable for the time consuming. But I have
to try my level best for making this report accurately.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 60
Chapter Nine
Findings & Elaboration
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 61
9.0 Hypothesis Findings
Table: Summary of the Responses
For Hypothesis findings of
1* Bangladeshi environment is appropriate for cultivating the industrial potato.
2* Cultivating permission from the government for cultivating the industrial potato is
a lengthy process.
3* Industrial potato is the relevant source for developing the Bangladesh economy.
4* Industrial potato’s price is very much high.
5* Industrial potato is able to fill up the food deficit.
Ans. Category H1 H2 H3 H4 H5
1 = Strongly disagree 3 5 2 5 5
2 = Disagree 4 7 5 9 7
3 = Neither agree nor
disagree
12 10 10 12 12
4 = Agree 19 13 19 13 9
5 = Strongly Agree 12 15 14 11 17
Total 183 189 188 166 176
Average 3.66 3.78 3.76 3.32 3.52
Standard Deviation 1.10 1.34 1.08 1.27 1.34
Z-test value 3.33 3.51 3.43 3.04 3.25
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 62
01. Ho: Bangladeshi environment is not appropriate for cultivating the industrial potato.
HA: Bangladeshi environment is appropriate for cultivating the industrial potato.
HO: μ = 2.51
HA: μ > 2.5
N = 50
Here X̅ = 3.66
σ = 1.10
Zcal= (X̅– μ)/ (σ/√n) = 3.33
At 5% level of significance, follows Z distribution Z0.05. = 1.645
Since Z cal>Ztab, the null hypothesis is rejected and alternative hypothesis is accepted.
Because at 5% level of significance, it can be said that Bangladeshi environment is the
appropriate for cultivating the industrial potatoes.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 63
Fig- H1: Bangladeshi environment is
appropriate for cultivating the industrial
potato
Strongly disagree
6% Disagree
8%
Neither agree nor
disagree
24%
Agree
38%
Strongly Agree
24%
Strongly disagree Disagree Neither agree nor disagree Agree Strongly Agree
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 64
02. Ho: Cultivating permission from the government for industrial potato is not a lengthy
process.
HA: Cultivating permission from the government of industrial potato is a lengthy
process.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.78
σ = 1.34
Z cal= (X̅ – μ)/ (σ/√n) = 3.51
At 5% level of significance, follows Z distribution Z0.05.= 1.645
Since Z cal > Z tab, the null hypothesis is rejected and alternative hypothesis is accepted.
Because at 5% level of significance, it can be said that Cultivating permission from the
government of industrial potato are a lengthy process.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 65
Fig - H2: Cultivating permission from the
government for cultivating the industrial
potato is a lengthy process
Agree
26%
Strongly Agree
30%
Strongly disagree
10%
Neither agree nor
disagree
20%
Disagree
14%
Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 66
03. Ho: Industrial potato is the not relevant source for developing the Bangladesh
economy.
HA: Industrial potato is the relevant source for developing the Bangladesh economy.
.
HO: μ = 2.5
HA: μ > 2.5
N = 50
Here X̅ = 3.78
σ = 1.08
Z cal= (X̅ – μ)/ (σ/√n) = 3.43
At 5% level of significance, follows Z distribution Z0.05= 1.645
1. Since Z cal>Z tab, the null hypothesis is rejected and alternative hypothesis is
accepted. Because at 5% level of significance, it can be said that industrial potato
is the relevant source for developing the Bangladesh economy.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 67
Fig- H3 : Industrial potato is the relevant
source for developing the Bangladesh
economy
Strongly Agree
28%
Strongly disagree
4%
Disagree
10%
Neither agree nor
disagree
20%
Agree
38%
Strongly disagree Disagree
Neither agree nor disagree Agree
Strongly Agree
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 68
04 Ho: Industrial potato is not an export quality product.
HA: Industrial potato is an export quality product.
.
HO: μ = 2.51
HA: μ > 2.5
N = 50
Here X̅ = 3.32
σ = 1.27
Zcal= (X̅– μ)/ (σ/√n) = 3.04
At 5% level of significance, follows Z distribution Z0.05. = 1.645
1. Since Z cal>Ztab, the null hypothesis is rejected and alternative hypothesis is
accepted. Because at 5% level of significance, it can be said that Industrial potato
price is export quality product.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 69
Fig - H4 : Industrial potato’s price is very much
high
Strongly disagree
10%
Agree
26%
Strongly Agree
22%
Neither agree nor
disagree
24%
Disagree
18%
Strongly disagree Disagree
Neither agree nor disagree Agree
Strongly Agree
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 70
05. Ho: Industrial potato is not able to fill up the food deficit.
HA: Industrial potato is able to fill up the food deficit.
HO: μ = 2.51
HA: μ > 2.5
N = 50
Here X̅ = 3.52
σ = 1.34
Zcal= (X̅– μ)/ (σ/√n) = 3.25
At 5% level of significance, follows Z distribution Z0.05. = 1.645
2. Since Z cal>Ztab, the null hypothesis is rejected and alternative hypothesis is
accepted. Because at 5% level of significance, it can be said that industrial potato
is not able to fill up the food deficit.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 71
Fig H5 : Industrial potato is able
to fill up the food deficit
Neither agree
nor disagree
24%
Disagree
14%Strongly Agree
34%
Agree
18%
Strongly Disagree
5%
Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 72
06. HA: Do you mean the pricing of Industrial Potato is high?
0
10
20
30
Yes No
Pricing is high
Satisfaction with the service
Fig : Respondents are agreeing that the industrial potato pricing is high.
Here, we see most of the respondents are agree with that the industrial potato pricing is
high in the market and some are not.
07. HA: Do you satisfy with the pricing of Industrial Potato?
Fig: Respondents view towards the satisfaction with the pricing.
Here, we see most of the respondents are not satisfied with the pricing policy of Industrial
Potato. So should be needed to consider their pricing factor.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 73
08. HA: Do you mean the Global Agro Resource Incorporation activities are enough for
establishing the industrial potato market?
0
10
20
30
Yes No
activities are enough for establishing the market
Satisfaction with the service
Fig : Respondents view towards the satisfaction activities are enough for establishing the
industrial potato market.
Here, we see most of the respondents are agree with the activities for establishing the
industrial potato market of Global Agro Resource Incorporation and some are not.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 74
Chapter Ten
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 75
10.0 Findings
By conducting company’s employee, I have found that most of the employees are
agree that Bangladeshi environment is appropriate for cultivating the Industrial
Potato.
Maximum Bangladeshi people are don’t know about this categorical potato.
At present time our agriculture is depend on technology base.
A large amount of our economy depends on the agricultural sector.
Industrial Potato is a export quality product.
One of the mejor important thing that Industrial Potato is a important source for
developing our economy.
Here research findings that the Industrial Potato is an another major food items in
the Bangladesh.
Here find out that the permission of cultivating is a lengthy process from
Bangladeshi Government.
Here find out that the product price is high in the local market.
Industrial Potato is not available in the market.
By conducting the research I have found that Bangladesh have lack of instrument
for processing this product.
From data analysis it has established that the industrial potato is a most valuable
product for Bangladesh economy.
Global Agro Resource Incorporation is trying to establishment this product
market in locally.
This company is not a limited company. When it will be limited company then
they have more opportunity for doing something people, society.
This type of business is seasonal business because this product is season base
product..
10.1 Recommendation
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 76
As per earnest observation some suggestions for the improvement of the situation are
given below:
When we know about the opportunity of industrial potato market in Bangladeshi
environmental perspective then then we should establiesh this product.
Global Agro should be more conscious about the promotional activities for capturing
the local market. They should carry out aggressive marketing campaign to attract
clients. They can give advertisements in television also because our people still
unknown about this type of product.
Counseling with each and every employee for generating new ideas and improving
this cetagorical product market level.
Since this product business is a relaiable source for economically development then
our government and gro business company must be conscious.
The Bangladesh government should get the steps for establishing the industrial potato
local market by the agro base company and give the permission easily for producing
this product.
Need to arrange an advertising budget, because advertisement can be more attractive.
The company consider the pricing system. If the pricing is being low or nearest of
table potato then the people would be ecourged.
In the top level of this company has poor working environment because it is a
propitorship company and they terminate the employee without coase in off season.
This system is hamparing the emplyees mind set up for working. So need to come
out with some steps that can create a proper working environment.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 77
10.3 Conclusion
Since establishment, Global Agro Resources Incorporation have started with a view to
export oriented product service. Now the company is stepped to professional export
service in the field of export base market in all kinds of agro products. Factory building
and super version and supply of quality and skilled Personnel to the construction
industry.
The company brings the agro seeds import from the France and Holland and then the
company cultivating this seed. On the season the company exports this product.
From my internship period I found that, on the basis of byres trust. The Global Agro
during the years has made good profit. Although the company faces little loss then they
have another opportunity from the government like as incentives. That is recover their
company loss.
I found that it is a leading agro company in Bangladesh. From my study I saw that, for
earning strong byres loyalty Global Agro has now established itself as a quality agro
export quality product service for the exporting business and this company is contributing
the government national revenue.
PROBLEMS AND PROSPECTS OF INDUSTRIAL POTATO IN BANGLADESH 78
10.4 Bibliography
01. Annual Report
02. Global Agro Books
03. Company History
04. Bangladesh Agricultural Society
05. Khamar Bari, Farmgate.
Web Link
01. www.garibd.com
Top Related