Business and Revenue Models
Randy Lubin
Agenda
• About Me
• Lean Startup / Canvas
• Business Models
• Revenue Streams
My Journey
Business Models
Business Models
• Why they matter
• Lean Canvas overview
• Common business models
Risk
Why Models Matter
Lean Canvas
Product Market Fit
Sustainability
Growth
Get Out of the Room
Types of Business Models
Services
Sell Something to Users
• One-off
• Freemium
• SaaS / Subscription
• In App Purchases
• Metrics:– CAC / CLTV
– Cohort
Sell Your Users
• Sell Attention (advertising)
• Sell Data
• Sell Access
• Metrics:
– DAU/MAU
– Cohort
Marketplace
• Multiple Stakeholders
• Hack One Side
• Metrics:
– Sales / user
Platforms
• First killer app
• Developers are customer
Shrinking Markets
Collaborative Consumption
Revenue Streams
Services
• Give away X, pay for support
• Hosting vs On-prem
One-off Sales
Pay What You Want
Advertising & Sponsorship
Subscriptions
Tiered Service
Freemium
Affiliate Sales
Sell Data
Sell Access
In App Purchases
Transactions
Questions?
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