Magazine
Culture
Magazines what for?
People use their magazines for weekly or monthly updates on what they’re interested in
Online
• Magazines may be weekly but
internet is daily
• A survey revealed Workers spend on
average 40 minutes a day checking
their social Networking
• I’m sure they can find the time to get
the latest news updates
TrustworthyThe sites may be there but can they be trusted
like a legit magazine can be...Ok or Unreality
TV?
WWW:
Ever Moving Society
It maybe more expensive to gain broadband but
it’s arguably more useful than the latest edition
of OK!
TOP GEAR
MAGAZINE
If Top Gear is becoming global brand, then shouldn’t
it have a form of media that is accessible to all?
Top Gear U.S. Top Gear UK Top Gear Australia
Top Gear Online: Blog
It Features all the latest
news on not only Car
developments but on the
Presenters and Top Gear
Global.
Magazine vs Online
But The magazine
is one of the Nations
biggest selling
publications
Online may be
more global and
suited to all fans
of the TV Show
Magazine: Worthless?
If You are only a fan of
Eastenders, then what is the
point in buying a magazine full
of information on all of the
soaps?
Inside Soap Conclusion
It only features daily Soap listings, between TV
Guides and the internet, they do what Inside
Soap does and more.
But Not always...
• BUY MY FACE
• The newest, successful form
of advertising
• Online is the key place for advertisers to
promote products
• Some industries will loose out like the
perfume industry
• They Pride themselves on their scented pages
Can it be argued
that we only need
social networking
in today society?
Social Networking
• Nearly everyone is a member of some form of
social networking
• And People are constantly updating feeds
about current affairs
E.G:
After The Risks X Factor Departure, it was one of
the top three trends on Twitter within the UK
SO...
Magazine or Online?
Digital Magazines
may only be 1% of
Magazine sales
But some Magazine
sales are dropping
– NME Down 14.3%
And some
magazine sales
are rising
- Women's
chat
magazines
- 8%
I Think…
There isn’t a future life for non – online magazines.
• Accessibility is everything
• And Paper Magazines aren’t always accessible