Magazine

Culture

Magazines what for?

People use their magazines for weekly or monthly updates on what they’re interested in

Online

• Magazines may be weekly but

internet is daily

• A survey revealed Workers spend on

average 40 minutes a day checking

their social Networking

• I’m sure they can find the time to get

the latest news updates

TrustworthyThe sites may be there but can they be trusted

like a legit magazine can be...Ok or Unreality

TV?

WWW:

Ever Moving Society

It maybe more expensive to gain broadband but

it’s arguably more useful than the latest edition

of OK!

TOP GEAR

MAGAZINE

If Top Gear is becoming global brand, then shouldn’t

it have a form of media that is accessible to all?

Top Gear U.S. Top Gear UK Top Gear Australia

Top Gear Online: Blog

It Features all the latest

news on not only Car

developments but on the

Presenters and Top Gear

Global.

Magazine vs Online

But The magazine

is one of the Nations

biggest selling

publications

Online may be

more global and

suited to all fans

of the TV Show

Magazine: Worthless?

If You are only a fan of

Eastenders, then what is the

point in buying a magazine full

of information on all of the

soaps?

Inside Soap Conclusion

It only features daily Soap listings, between TV

Guides and the internet, they do what Inside

Soap does and more.

But Not always...

• BUY MY FACE

• The newest, successful form

of advertising

• Online is the key place for advertisers to

promote products

• Some industries will loose out like the

perfume industry

• They Pride themselves on their scented pages

Can it be argued

that we only need

social networking

in today society?

Social Networking

• Nearly everyone is a member of some form of

social networking

• And People are constantly updating feeds

about current affairs

E.G:

After The Risks X Factor Departure, it was one of

the top three trends on Twitter within the UK

SO...

Magazine or Online?

Digital Magazines

may only be 1% of

Magazine sales

But some Magazine

sales are dropping

– NME Down 14.3%

And some

magazine sales

are rising

- Women's

chat

magazines

- 8%

I Think…

There isn’t a future life for non – online magazines.

• Accessibility is everything

• And Paper Magazines aren’t always accessible