LUXURY JEWELRY

Jewelry in India:

Investment

Weddings and Special occasion purchases

Store of value

Most common form of display of wealth and social status.

The more prosperous you are, the more the jewelry on your person.

Inheritors and the Self-made spend more on jewelry than the Professionals

SYMBOLISM

Indian Jewelry Market

Estimated Rs. 229 billion in 2010-11 Almost 15 per cent of the total diamond jewelry market Dominated by leading family jewelers and independent

jewelry designers Market is more evenly distributed throughout the

country

Indian Jewelry Market

Brands such as Cartier, Chopard, and Tiffany are not very successful due to:- limited range,- lack of custom-made designs- reluctance of Indians to pay a premium for designer

jewelry

SURVEY

High end spectrum of the luxury jewelry market:

high-quality solitaires (over 3 carat)

high-end, diamond-studded jewelry (over Rs 1 million per piece)

Trends

Old Trends Continued: Top family jewelers Traditionally operated on the basis of trust

New Trends Emerging: Increased awareness and focus on design Demand in theme-based collection designers

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