Luxury Jewellery- Top of the Pyramid
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A study on the luxury jewellery market in India from Top of the Pyramid, A report s a research report based on behaviour and spending patterns of the Ultra High Net Individuals (UHNI) in India published by Kotak Wealth Management & CRISIL Research. Visit our official website: http://wealthmanagement.kotak.com/topindia/index.html Follow us on Twitter: http://www.twitter.com/TOPIndia Follow us on Facebook: http://www.facebook.com/TOPIndia
Transcript of Luxury Jewellery- Top of the Pyramid
LUXURY JEWELRY
Jewelry in India:
Investment
Weddings and Special occasion purchases
Store of value
Most common form of display of wealth and social status.
The more prosperous you are, the more the jewelry on your person.
Inheritors and the Self-made spend more on jewelry than the Professionals
SYMBOLISM
Indian Jewelry Market
Estimated Rs. 229 billion in 2010-11 Almost 15 per cent of the total diamond jewelry market Dominated by leading family jewelers and independent
jewelry designers Market is more evenly distributed throughout the
country
Indian Jewelry Market
Brands such as Cartier, Chopard, and Tiffany are not very successful due to:- limited range,- lack of custom-made designs- reluctance of Indians to pay a premium for designer
jewelry
SURVEY
High end spectrum of the luxury jewelry market:
high-quality solitaires (over 3 carat)
high-end, diamond-studded jewelry (over Rs 1 million per piece)
Trends
Old Trends Continued: Top family jewelers Traditionally operated on the basis of trust
New Trends Emerging: Increased awareness and focus on design Demand in theme-based collection designers
Thank You
