Love in an elevatorUX as business strategy

Stephen Collinsacidlabs

Who am I?

WARNING!

I’m not here to give you answers

But I am here to get you to think

Not long ago, I heard this in a key project meeting...

“You guys are here. With UAT. Right?”

This project is worth millions of dollars and governs things that happen in

people’s lives!

No. We’re bloody not!

Done properly...

UX should be a strategic

discipline that touches all points

and all layers of business

I’m sure we’ve all seen this

http://jjg.net/elements/

Largely, business doesn’t “get” what we do

We’re “arty”

Weird

Right-brained

We don’t fit in

Things I’ve heard

about UX

“UX is no different to BA.”

“You’re just a roadblock.”

“You never have good news.”

Is your UX strategy right?

Does business understand what

you want to do for them and why?

We often don’t explain UX very well

Um... Well... It’s like a...Y’know...

Thing...About users.

And it makes your stuff...

Better!

Strategy redux:

UX should be a strategic

discipline that touches all points

and all layers of business

User strategy

http://flickr.com/photos/shawdm/820926627/

What is the user expectation for

your product?

Are you credible?

Or not?

User needs considered?

Do user needs drive the IA?

Or is IA driven by something else?

Do you even know?

Business strategy

What’s it supposed to do?

Why?

What problem are you trying to solve?

Are features driven by user and business

needs?

Are business goals

influencing “brand”?

How do business goals

influence design

strategy?

Truth and consequences

Non-strategic business gets downsized or

vanishes

The almighty dollar

Solve problems early and cheaply

Measure. Measure. Measure.

UX as change agent

Relationships

Business

Community

Karma

Imagine

http://www.flickr.com/photos/midnight_trucker/376653652/

Licensing

http://www.slideshare.net/trib

http://creativecommons.org/licenses/by-nc-sa/3.0/

Like the cool pictures?

iStockphoto.com, LuckyOliver.com and Flickr

Stephen Collins

trib@acidlabs.orgskype: trib22

+61 410 680722

www.acidlabs.orgtwitter.com/trib

www.linkedin.com/in/stephencollinshttp://www.facebook.com/profile.php?id=692035946

strategies, tools and processes to empower knowledge workers