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Love In An Elevator - UX as business strategy
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17-Oct-2014 -
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Transcript of Love In An Elevator - UX as business strategy
Love in an elevatorUX as business strategy
Stephen Collinsacidlabs
Who am I?
WARNING!
I’m not here to give you answers
But I am here to get you to think
Not long ago, I heard this in a key project meeting...
“You guys are here. With UAT. Right?”
This project is worth millions of dollars and governs things that happen in
people’s lives!
No. We’re bloody not!
Done properly...
UX should be a strategic
discipline that touches all points
and all layers of business
I’m sure we’ve all seen this
http://jjg.net/elements/
Largely, business doesn’t “get” what we do
We’re “arty”
Weird
Right-brained
We don’t fit in
Things I’ve heard
about UX
“UX is no different to BA.”
“You’re just a roadblock.”
“You never have good news.”
Is your UX strategy right?
Does business understand what
you want to do for them and why?
We often don’t explain UX very well
Um... Well... It’s like a...Y’know...
Thing...About users.
And it makes your stuff...
Better!
Strategy redux:
UX should be a strategic
discipline that touches all points
and all layers of business
User strategy
http://flickr.com/photos/shawdm/820926627/
What is the user expectation for
your product?
Are you credible?
Or not?
User needs considered?
Do user needs drive the IA?
Or is IA driven by something else?
Do you even know?
Business strategy
What’s it supposed to do?
Why?
What problem are you trying to solve?
Are features driven by user and business
needs?
Are business goals
influencing “brand”?
How do business goals
influence design
strategy?
Truth and consequences
Non-strategic business gets downsized or
vanishes
The almighty dollar
Solve problems early and cheaply
Measure. Measure. Measure.
UX as change agent
Relationships
Business
Community
Karma
Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing
http://www.slideshare.net/trib
http://creativecommons.org/licenses/by-nc-sa/3.0/
Like the cool pictures?
iStockphoto.com, LuckyOliver.com and Flickr
Stephen Collins
[email protected]: trib22
+61 410 680722
www.acidlabs.orgtwitter.com/trib
www.linkedin.com/in/stephencollinshttp://www.facebook.com/profile.php?id=692035946
strategies, tools and processes to empower knowledge workers