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JARVIS TECH

Matt Zinner, CEO

Niki Taylor, CMO

Stuart Ferrin, CRO

Namisha Balagopal, COO

Sarah Young, CCO

Dzenana Fazlic, CHRO

OBJECTIVE OF FIRM

M.Z.

DRIVING POINTS

• Customer centric model to be a value firm– Customized product for each segment – Price customers were willing to pay

• Small margins while allowing profitability • Targets: – Customer satisfaction–Market share – Stock price – Net income

CUSTOMER SATISFACTION

Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q130%

5%

10%

15%

20%

25%

30%

35%

40%

Firm 1Our FirmFirm 3Firm 4

MAJOR DECISIONS OF THE FIRM

M.Z.

MAJOR DECISIONS

• Reconfiguration of Product One• Customizing Products per Region• Removing Product Two from Pacific • Removing Product One from Europe• Double Launch- Latin America and Europe

OVERALL SWOT ANALYSIS

N.T.

SWOTStrengths Weaknesses

• Unified leadership and team• Core strategy and research

drove all decisions • Forward and holistic thinking• Overcame learning curve early• Marketing penetration and

customer centric strategy• High customer satisfaction• Customized products to

customers

• Time constraints in life• Forecasting • Understanding competitive

landscape • Firm complacency • Laser vs. Flashlight mentality• Lack of focus on

implementation of promotional positioning

REGION 1: UNITED STATES

SWOT ANALYSIS

Strengths Weaknesses

• Overall Market Share: 34.5%• Accurate Alpha/Beta balance• Higher bandwidth• Higher quality packaging• Specifically tailored products

• Price sensitive to industry• Customers sensitive to

marketing• Unstable firm behavior early on• Market saturation/High

competition

SWOT

MAJOR DECISIONS• Increased Marketing Spend

• Remained in Region Regardless of High Saturation• Promotional and Price Oversight

REGION 1 MARKET SHARE

13.7%

34.5%19.3%

27.8%

Q13 Region 1 Market Share


REGION 2: EUROPE

SWOT ANALYSIS

N.B.


• Dominant Market Share: 50.4%• Understand customer wants • Strategically designed product• Highly competitively priced

• Potential to be out-positioned• No maximized bandwidth

product • Not enough attention due to

lack of research

MAJOR DECISIONS• Timeframe to Launch

• Launch One

SWOT

8.7%

50.4%

32.7%

8.3%




REGION 3:PACIFIC

SWOT ANALYSIS

S.F.


• Dominant Market Share: 50.4%• Research to re-enter the market • Understood customers from

experience and research• Ability to turn weaknesses into

strengths

• Oversight on marketing• Overcorrecting actions • Launch 1- inaccurate product

configuration

MAJOR DECISIONS• Leaving the Market• Re-entering the Market• Product Reconfiguration

SWOT

8.0%

60.0%

20.0%

13.0%




REGION 4:LATIN AMERICA

SWOT ANALYSIS

D.F.


• Dominant market share: 58.5%• Launch One- configuration to

customer wants • Highest quality product• Prepared beforehand

• Pricing error • More customer focused and

complacent of competition• Did not have research entering

market

MAJOR DECISIONS• Launch One

• Promotional Strategy• Launch Two

SWOT

25.0%

59.0%

16.0%




STRATEGY TO BE PURSUED

S.Y.

DECISIONS TO BE ADDRESSED

• Revisit the pricing of Product 2 in Latin America launch

• Counter Firm 3 in Pacific • Consider options to better serve customers in

Latin America• Differentiation in the United States

CUMULATIVE NET INCOME UTA

Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 $-

$5,000,000

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000

$45,000,000

$50,000,000

Cumulative Net Income
