LINKS Simulation Final powerpoint presentation
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Transcript of LINKS Simulation Final powerpoint presentation
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JARVIS TECH
Matt Zinner, CEO
Niki Taylor, CMO
Stuart Ferrin, CRO
Namisha Balagopal, COO
Sarah Young, CCO
Dzenana Fazlic, CHRO
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OBJECTIVE OF FIRM
M.Z.
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DRIVING POINTS
• Customer centric model to be a value firm– Customized product for each segment – Price customers were willing to pay
• Small margins while allowing profitability • Targets: – Customer satisfaction–Market share – Stock price – Net income
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CUSTOMER SATISFACTION
Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q130%
5%
10%
15%
20%
25%
30%
35%
40%
Firm 1Our FirmFirm 3Firm 4
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MAJOR DECISIONS OF THE FIRM
M.Z.
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MAJOR DECISIONS
• Reconfiguration of Product One• Customizing Products per Region• Removing Product Two from Pacific • Removing Product One from Europe• Double Launch- Latin America and Europe
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OVERALL SWOT ANALYSIS
N.T.
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SWOTStrengths Weaknesses
• Unified leadership and team• Core strategy and research
drove all decisions • Forward and holistic thinking• Overcame learning curve early• Marketing penetration and
customer centric strategy• High customer satisfaction• Customized products to
customers
• Time constraints in life• Forecasting • Understanding competitive
landscape • Firm complacency • Laser vs. Flashlight mentality• Lack of focus on
implementation of promotional positioning
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REGION 1: UNITED STATES
SWOT ANALYSIS
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Strengths Weaknesses
• Overall Market Share: 34.5%• Accurate Alpha/Beta balance• Higher bandwidth• Higher quality packaging• Specifically tailored products
• Price sensitive to industry• Customers sensitive to
marketing• Unstable firm behavior early on• Market saturation/High
competition
SWOT
MAJOR DECISIONS• Increased Marketing Spend
• Remained in Region Regardless of High Saturation• Promotional and Price Oversight
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REGION 1 MARKET SHARE
13.7%
34.5%19.3%
27.8%
Q13 Region 1 Market Share
Firm 1Our FirmFirm 3Firm 4
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REGION 2: EUROPE
SWOT ANALYSIS
N.B.
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Strengths Weaknesses
• Dominant Market Share: 50.4%• Understand customer wants • Strategically designed product• Highly competitively priced
• Potential to be out-positioned• No maximized bandwidth
product • Not enough attention due to
lack of research
MAJOR DECISIONS• Timeframe to Launch
• Launch One
SWOT
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8.7%
50.4%
32.7%
8.3%
Q13 Region 2 Market Share
Firm 1Our FirmFirm 3Firm 4
REGION 2 MARKET SHARE
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REGION 3:PACIFIC
SWOT ANALYSIS
S.F.
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Strengths Weaknesses
• Dominant Market Share: 50.4%• Research to re-enter the market • Understood customers from
experience and research• Ability to turn weaknesses into
strengths
• Oversight on marketing• Overcorrecting actions • Launch 1- inaccurate product
configuration
MAJOR DECISIONS• Leaving the Market• Re-entering the Market• Product Reconfiguration
SWOT
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8.0%
60.0%
20.0%
13.0%
Q13 Region 3 Market Share
Firm 1Our FirmFirm 3Firm 4
REGION 3 MARKET SHARE
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REGION 4:LATIN AMERICA
SWOT ANALYSIS
D.F.
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Strengths Weaknesses
• Dominant market share: 58.5%• Launch One- configuration to
customer wants • Highest quality product• Prepared beforehand
• Pricing error • More customer focused and
complacent of competition• Did not have research entering
market
MAJOR DECISIONS• Launch One
• Promotional Strategy• Launch Two
SWOT
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25.0%
59.0%
16.0%
Q13 Region 4 Market Share
Firm 1Our FirmFirm 3Firm 4
REGION 4 MARKET SHARE
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STRATEGY TO BE PURSUED
S.Y.
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DECISIONS TO BE ADDRESSED
• Revisit the pricing of Product 2 in Latin America launch
• Counter Firm 3 in Pacific • Consider options to better serve customers in
Latin America• Differentiation in the United States
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CUMULATIVE NET INCOME UTA
Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 $-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
$45,000,000
$50,000,000
Cumulative Net Income
Firm 1Our FirmFirm 3Firm 4