2. Monumental Waste of Time or Not? 0 200 400 600 800 1000 1200
Active Monthly Users 2013 225 M Face Book Twitter LinkedIn Yelp
FourSquare 2013, Craig Smith at Digital Marketing Ramblings
3. Social Media helps how? Control your personal content Build
your online profile and reputation Interact with customers and
potential customers Networking increases your reach Directly
through your connections Indirectly through your 2nd and 3rd level
connections Achieve business development faster and better
4. Whats in it for me? $70 M Investible assets earned by Morgan
Stanley Using LinkedIn for Small Business Owners $40 B Potential
roll over funds found by MSSB Using LinkedIn - switching employers
Leads Become a Subject Matter Expert LinkedInfluencer for warm
leads
5. Top Ten Reasons for LinkedIn 1. Build your industry
networkonline and in person. 2. Remind potential customers of your
expertise as a thought leader with your posts. 3. Offer to write
recommendations for COI partners. 4. Network with peers in your
industry for repeat business referrals. 5. Keep in touch with
people who care most about your business.
6. Top Ten Reasons for LinkedIn 6. Find the right vendors
(commercial insurance) for referral services. 7. Get answers to
tough business questions with a little help from your real friends.
8. Win new business by answering group questions in your area of
expertise. 9. Polish your personal brand. 10. Identify and follow
mentors within your industry segment.
7. LinkedIn is NOT a rolodex
8. Why LinkedIn works People who like youlike people similar to
you 2nd and 3rd level connections increase your reach by
millions
9. 1st and 2nd and 3rd levels =
10. Your Strategy for Connecting Identify keywords and phrases
to saturate within your profile in order to be found. Your profile
is not a resume which is specifically written for job app. When
prospecting, clone your best clients attributes. Super
connecting
11. How Do I: Optimize My Profile?
12. Keyword Search Strings
13. Keyword Search Strings
14. Use LinkedIn Applications Turn your profile into your
professional social media hub Connect your content to LinkedIn
Promote your content to LinkedIn connections
15. News vs. Noise
16. How Do I: Post updates?
17. How Do I: Choose a Group?
18. Make Groups work for you Join groups and participate Find
prospects engage them Raise your profile be an opinion leader
Search for groups that interest you Higher Education Linked CEO
Include your non-professional interests Reply early and keep adding
to the conversation Monitor conversation where appropriate Set up
your own group: Become a thought leader, steer the conversation and
orchestrate the members
19. How Do I: Prospect?
20. LinkedIn Recommendations = Trust Build trust through
recommendations by others Validate your performance When
reciprocate, places you on their profile page
21. How Do I: Capture Business Leads?
22. Network = $ocial net worth
23. Raise your profile Update your status often Amending your
profile notifies all your contacts Be influential in a group Start
your own group Start discussions Participate in other discussions
Add value to key influencers Create links to your profile
contacts.linkedin.com (CRM tool, free)
24. Tips for successful LinkedIn discussions Start
conversations in your communities Good for research pre-meeting
Invite people to the conversation Generate conversation around your
content Do not sell Keep conversation on LinkedIn Offer links to
relevant content Be honest and genuine Give back to the community
share findings with respondents