1. Wineman, Wienke & Associates D.B. Wienke, Managing Partner dbwienke@gmail.com

2. Monumental Waste of Time or Not? 0 200 400 600 800 1000 1200 Active Monthly Users 2013 225 M Face Book Twitter LinkedIn Yelp FourSquare 2013, Craig Smith at Digital Marketing Ramblings

3. Social Media helps how? Control your personal content Build your online profile and reputation Interact with customers and potential customers Networking increases your reach Directly through your connections Indirectly through your 2nd and 3rd level connections Achieve business development faster and better

4. Whats in it for me? $70 M Investible assets earned by Morgan Stanley Using LinkedIn for Small Business Owners $40 B Potential roll over funds found by MSSB Using LinkedIn - switching employers Leads Become a Subject Matter Expert LinkedInfluencer for warm leads

5. Top Ten Reasons for LinkedIn 1. Build your industry networkonline and in person. 2. Remind potential customers of your expertise as a thought leader with your posts. 3. Offer to write recommendations for COI partners. 4. Network with peers in your industry for repeat business referrals. 5. Keep in touch with people who care most about your business.

6. Top Ten Reasons for LinkedIn 6. Find the right vendors (commercial insurance) for referral services. 7. Get answers to tough business questions with a little help from your real friends. 8. Win new business by answering group questions in your area of expertise. 9. Polish your personal brand. 10. Identify and follow mentors within your industry segment.

7. LinkedIn is NOT a rolodex

8. Why LinkedIn works People who like youlike people similar to you 2nd and 3rd level connections increase your reach by millions

9. 1st and 2nd and 3rd levels =

10. Your Strategy for Connecting Identify keywords and phrases to saturate within your profile in order to be found. Your profile is not a resume which is specifically written for job app. When prospecting, clone your best clients attributes. Super connecting

11. How Do I: Optimize My Profile?

12. Keyword Search Strings

13. Keyword Search Strings

14. Use LinkedIn Applications Turn your profile into your professional social media hub Connect your content to LinkedIn Promote your content to LinkedIn connections

15. News vs. Noise

16. How Do I: Post updates?

17. How Do I: Choose a Group?

18. Make Groups work for you Join groups and participate Find prospects engage them Raise your profile be an opinion leader Search for groups that interest you Higher Education Linked CEO Include your non-professional interests Reply early and keep adding to the conversation Monitor conversation where appropriate Set up your own group: Become a thought leader, steer the conversation and orchestrate the members

19. How Do I: Prospect?

20. LinkedIn Recommendations = Trust Build trust through recommendations by others Validate your performance When reciprocate, places you on their profile page

21. How Do I: Capture Business Leads?

22. Network = $ocial net worth

23. Raise your profile Update your status often Amending your profile notifies all your contacts Be influential in a group Start your own group Start discussions Participate in other discussions Add value to key influencers Create links to your profile contacts.linkedin.com (CRM tool, free)

24. Tips for successful LinkedIn discussions Start conversations in your communities Good for research pre-meeting Invite people to the conversation Generate conversation around your content Do not sell Keep conversation on LinkedIn Offer links to relevant content Be honest and genuine Give back to the community share findings with respondents

25. (772) 370 2889 or dbwienke@gmail.com Thank You!