Download - Linkedin Overview - Feb 24th

Get LinkedInDan Miller

Dan’s Journey

• Started March 2009 – Due to Reorganization– Was not on any social media!

• 1 Year later - on 4 social media networks and reading everyday how the face of business is being changed. “History Book Stuff!”

– Social Media has become part of my brand fabric

• May 2009 thought I’d maxed out my current network at 100 contacts – Now 500+, 64 groups, Asking questions, polling audiences, making contacts

• Learning something new everyday – don’t consider myself a power user

• Philosophy – The tools, applications, participation enhance your brand!– “Pay it forward” – WIIFM? – Give to get , Build your reputation – Turn static into dynamic – gives you a soul…its your brand to build

• Companies checking, validating and finding on Social Media Bonus…Cheaper – Linkedin - $200 for 30 days, 1 month on Careerbuilder $1,500

Linkedin Demographics?

• Over 60 million professionals use LinkedIn to exchange information, ideas and opportunities.

• The “LinkedIn Professional:” 41 years old; $109,703 household income; 64% male; 80% college grad / post grad.

• 22% - Senior Executives – most happily employed • 30% - Savvy Networkers – Most read blogs

– 55% employed, 19% consulting, 9% consulting but looking• 21% - Exploring Options – Looking for jobs • 28% - Late Adopters – not sure – invited by a contact – Average of 23

connections • “IT’S NOT A PLAYGROUND FOR THE UNEMPLOYED”

– Powerful business tool….research prospects, stay current, attract customers

• Source – Beth Snyder Bulilk – November 2009

My Networking Philosopy

• Focused Networking – Narrow audience, starting out, colleagues only, regional

• Wide Spread Networking– National scope, improved search results, same disciplines

• LIONS – Linkedin Open Networkers– Global, recruiters, social media & branding gurus, etc

• I’m a B – 1st, 2nd, 3rd contacts are key for me– Better searches, wider audience, participation gets seen

• Company/people query – Net is 6.8 Million people

– Highly recommend inviting 1 or 2 super connectors• GOTO Toplinked.com – Linkedin becomes powerful!!!

Dano’s tips – Not Shown

• 100% Profile

– Current/past positions, Education, Summary, Photo, Spec, Recommendations

– Specialties – very important for key work searches

• Utilizing Headline and Network Updates

– Tagline/Headline – single most valuable piece of real estate on linkedin

– May want to update every so often, 6 word branding statement

• Network Update – shows your active and in the game – goes to 1st degree

– Sky is the limit, looking, volunteer, studying, prepping, core area expertise

– No more than once a day – at least 3x a week (recruiters, employed)

• Recommendations – give and take – not a big fan of reciprocal – Large variety and cross section of people you’ve worked with– Call them first – check spelling!– Importance of giving – asked for 20 and given nothing – pretty selfish


• Home Screen – 1st degree updates– Status, Rec, Profile. Group, Connection, App, Q&A– Every time change something – notified vice versa – skin in the game– RECOMMEND ONCE A DAY CHECK UPDATES AND HIT MORE– Also Hide – if someone gets annoying– 50 Recruiters/Talent Acquisition people linked up – Billboard – I’m in

• Who’s viewed my profile – neat algorithm – Set up visibility to you thru Settings – GOT INFO INTERVIEW LAST WEEK!

• Contacts- new Beta feature – sort by tag or you can opt out– Could become powerful feature – organize lots of contacts

• Exporting contacts to Outlook/Excel – worth doing – backup – tickler

• Inviting Contacts – Customize or die – IDK – shows you give a damn– Story and intro has to be powerful and to the point

• Introductions – Great way to use windmill marketing – pay it forward– Unless you have a common group – will need to get intro for 2nd/3rd contacts


• Groups – 100,000+ groups – Share, participate, learn, network– Beauty besides like mindedness – don’t need 2nd/3rd contact– Lead discussions, build reputation – thank those that comment– Check activity when joining – some are so large discussion get lost – Look for sub-groups – Also bridge unemployed time by building a group– Search groups – highly recommended – gauge participation

• JOINED HYPE – Discussions turned off?!?

– BE COGNIZANT – The Larger the groups the more spam – find your niche– When you change a group – profile is updated– FOLLOWING TAB – GAUGE YOUR ACTIVITY – Following participated– What’s your reach????

• Search Engines – Your reach is as far as your 1st, 2nd, 3rd contacts

• Job Search – Break it down as finite as you wish

• Company Search – Very powerful tool – Show Example of BBC– Former and new hires show pathways – likely understand being out of work– Show Companies in your network…direct tie back to jobs in your network!!!


• Applications – Cuff links, polished shoes, accessories – goes out to 1st

• Answers – Participate and be seen – ask questions

– Search for things that you are interested in (open/closed)

– Example – My Q&A – Rate best answers

• Reading List by Amazon– Powerful Tool – tell you network what you enjoy and write about it

– Follow people that enjoyed the same book – attempt to connect

• Events – Show activity – Search by state, city, virtual, f-f, • Google presentation/Slideshare

– Professional way to introduce yourself thru .ppt

– Link people to your profile in social media – my examples branding


• Polls – Simple way to tell the network what you find important– Goto my polls – Answer, Asked, Ended– What do your people in your network care about?

• Company Buzz– Need a Twitter profile– Way for instant gratification during searches/detective work

• Box.net– Sharing content online– Post files, share and drive traffic to you - .jpg/word files/excel– My examples – dream board and generational shifts for LDA

• Others – Blog Link – See Tom Raducha– Tripit – let fellow people contacts know where you are going– 3 Websites to post on your profile – Twitter, You Tube, Blog, Facebook

• Lastly..– Utilize the help button on linkedin for ?’s– Check out the blog at bottom for news

Dano’s key tips

• Social Media is a long term strategy – It’s a lot like tending a farm

• Utilize headline/network updates – Be memorable and stay relevant

• Groups – Join, participate, ask – move dialogue forward

• Facilitate your discussions – Follow up/don’t disappear = visibility

• Show appreciation – acknowledging = future help, connections

• Spell-Check!!!

• Avoid Ninjas (ie. attacks)…will not change ignorance – harm yourself • Personalize invites….”Customize or die” • Add value to your network – Matchmaker, send articles, comment

– You don’t create followers, you create evangelists spreading your brand

• Use the applications!!! – give network every oppt to experience “YOU”

• Scan your home page daily for other updates – stay in the know

• Further yourself as thought leader in your profession – Ask and answer

• Promote your profile everywhere!