Media, trust and influence:lessons from UK GE 2015
Prof Charlie BeckettLSE
@CharlieBeckettWindsor Debates Sept 2015
How did this….
…lead to this?
It was mainly this
Plus a lot of this
Unique or a precedent?
• Rochester by-election – damage limitation• Over-reaction by over-sensitive leader• Toxic combination of anti-Labour blogger (who
works for) and anti-Labour newspaper BUT• Genuine problem with core vote perception• Inevitable consequence of febrile networked
political media
What digital can for democracy
• More information• Citizen voice and
participation• Media held to account• Access to politicians• Direct communication
(disintermediation)
• Information overload• Faster• More personal (filter
bubbles)• More emotional
(personalities, anger)• Manipulation,
misinformation
Spin eats itself
Authenticity is constructed
The theatre of politics
But politics can still be popular
How do you respond? Do the data
• Invest in intelligent communications & reflexive analytics as well as public-centred design
• Identify, segment, specify – listen and learn and respond
• Align your organisation and your message before making the call to action
Connect to me:[email protected]
@CharlieBeckettCharles Beckett on Facebook
Polis director’s blog:http://blogs.lse.ac.uk/polis/
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