Lessons from the UK General Election: Windsor Debates Sept 2015
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Transcript of Lessons from the UK General Election: Windsor Debates Sept 2015
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Media, trust and influence:lessons from UK GE 2015
Prof Charlie BeckettLSE
@CharlieBeckettWindsor Debates Sept 2015
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How did this….
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…lead to this?
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It was mainly this
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Plus a lot of this
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Unique or a precedent?
• Rochester by-election – damage limitation• Over-reaction by over-sensitive leader• Toxic combination of anti-Labour blogger (who
works for) and anti-Labour newspaper BUT• Genuine problem with core vote perception• Inevitable consequence of febrile networked
political media
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What digital can for democracy
• More information• Citizen voice and
participation• Media held to account• Access to politicians• Direct communication
(disintermediation)
• Information overload• Faster• More personal (filter
bubbles)• More emotional
(personalities, anger)• Manipulation,
misinformation
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Spin eats itself
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Authenticity is constructed
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The theatre of politics
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But politics can still be popular
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How do you respond? Do the data
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• Invest in intelligent communications & reflexive analytics as well as public-centred design
• Identify, segment, specify – listen and learn and respond
• Align your organisation and your message before making the call to action
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Connect to me:[email protected]
@CharlieBeckettCharles Beckett on Facebook
Polis director’s blog:http://blogs.lse.ac.uk/polis/