LERN Contract Training Trends 2016
Overview
What’s Behind the Trends?
Contract Training Environment for 2016
Industry Sector Trends
Trends in Learning Technologies
Your To Do List for 2016
What’s Behind the Trends?
What’s Behind the Trends? 1: Changing Demographics at Work
Increasing work-life expectancy leads to greater age diversity
Workplaces must accommodate up to 4 generations at once
Increasing numbers of Retiring Boomers
Millennials are becoming the majority in the workforce
Women exceed men in college enrollment
How Do Changing Demographics Impact Training?
Knowledge Management is an imperative with Boomers retiring
Increasingly diverse workforce (age, ethnicity, gender, etc.) will help expand creativity and innovation in the workplace
Instructional Design needs to target diverse learners, including workers who telecommute
Diverse workplace will require intercultural savvy and language skills
As the New Majority at Work, Millennials are:
Attracted to flexible work environments where they can learn and advance
Achievement and goal-oriented, easily bored.
Social learners: Want opportunities for engagement and interaction
Top Ways to Engage Millennials through eLearning
Incorporate Scenarios in learning
Provide relevant content
Offer diversity in scenarios
Be challenging & unpredictable
Use dynamic, fast-paced, interactive materials
Top Ways to Engage Millennials… cont’d.
Let them take control
Allow multi-tasking
Use tools with social learning
Gamify the course
Chunk information
Be flexible in scheduling
A Graduate Admissions Study of 2015 Suggested:
Millennials prefer less online learning (22%) as compared to Baby Boomers (44%) and Gen Xer’s (28%).
Older students may desire the quickest and most convenient route to a degree
Almost all respondents (90%) indicated a preference for active learning, with applied and experiential components.
Course Design for the Multigenerational Workforce
Keep the e-learning design open, so that learners can choose how to learn and interact with the content
Learning styles are upwardly compatible by one generation.
Learning styles are not downwardly compatible
Design with the majority population in mind.
If the generational split is somewhat even, do a cost-benefit analysis to determine if it makes sense to develop multiple formats, using a content management system.
Online vs. Face-to-Face Instruction
Most students prefer connecting with teachers and fellow students, and don’t want to take all of their classes online
Students prefer face-t0-face instruction with interesting/important subjects and if they expect a course to be difficult
Many report more learning with the instructor present
What’s Behind the Trends: 2. Shifts in the Nature of Business
Digital Business Evolving
Almost Everyone Sells!
Culture of doing more with less
Leadership is needed at all levels
Manufacturing Jobs returning to the US
Telecommuting options growing
The Customer is King
How do Shifts in the Nature of Business Impact Training?
We are working in an increasingly competitive training environment
We should be increasingly savvy in information management, curation and data analysis to excel in program development.
Increased need for training non-sales staff in “non-sales selling”
On-site, face-to-face customized leadership training, team building and change management will continue to grow in demand.
Emphasis on customers: attracting the new, as well as retaining former customers through excellence in customer service
Training MUST be increasingly accessible, engaging and relevant
What’s Behind the Trends: 3. Technological Responsiveness
Technology must meet demands for:
Job recruitment and mobile application
Continuous and social learning
Knowledge Management and information in-demand
Executive and management communications
Sales and customer pipeline management
Performance management
How does Technology Responsiveness impact training?
A technological shift on the way employees want to communicate, from text-based to VIDEO communication
Video is easier than ever to create, share and access through smartphones, Webcams and simple video software.
New tools let you embed video, images, etc. into presentations such as Powerpoint.
A corporate video library can be built to capture and share expertise, enabling knowledge capture, transfer and updates.
What’s Behind the Trends: 4. The U.S. Economy
Growing Stability
Low inflation rates
Job growth rate is up to nearly 200K/month
Unemployment is down .8 % in U.S, to a rate of 5.1%
Consumer spending is up
How does The Economy impact training?
The average monthly job growth for 2015 has been 198,000 jobs per month. This creates significant training opportunities.
Organizational investment in training and development is at a healthier level compared to years past.
Large organizations have substantial direct learning budgets, but typically spend less per employee as cost is spread out.
Large organizations report an average of 4.5 days of training, midsize organizations report 3.5 days of training per employee annually .
What’s Behind the Trends: 5. Political Environment
The Political Environment during the coming election year and 2017 may positively impact:
Investment in business
Government-funded training programs to help fill major skills gaps in industry
Policies that impact hiring and other economic factors.
Disruption!
What’s Behind the Trends: Disruption!
Pressure to recognize and quickly tap emerging markets
Grow while minimizing risk
Innovate! New processes, products, services, and jobs
Some Major Disruptive Technologies 2015-2016
The old Social media becomes key hub for shaping customer experiences
Messaging apps are becoming the new social media
Search engine marketing is expanding well beyond Google
The number of devices connected to the internet is expected to exceed 40 billion by 2020 -- moving to the “Internet of Everything”
Generation Z is mobile first, mobile only
Cyber security becomes paramount
Major Disruptive Technologies, cont’d.
YouTube, Viners represent a new “Hollywood,” with online celebrities emerging. Advertising will require new approach
Crowd-funding of new ideas accelerates disruption. Every product and industry can be subject to creative disruption
Mobile payments will soon skyrocket
The Sharing Economy of renting or borrowing grows
Your privacy is gone, and is a currency for younger gens
Web-rooming becomes more common than show-rooming
Disruption in how we buy and sell
We will engage in Multichannel or Omnichannel retailing
Uses a variety of channels in a customer's shopping experience including pre-purchase research
Such channels include retail, mobile and online stores, mobile app stores, telephone sales, etc.
Transactions includes browsing, buying, returning as well as pre-sale and after-sale service.
How does Disruption impact training?
With rapid and constant Organizational change, CE can provide organizations with training in leadership development, coaching, Human Resource Management certifications and training updates.
Strong Instructional Design has never been more important. We can only provide this if we have skilled design teams.
Industry training partnerships with research universities will be increasingly important
Community colleges can bring together community partners to generate new ideas, training partners and other resources.
CE must build a recognizable and trusted brand in order to compete and serve
A Major Challenge: The War for Talent
U.S. Job Growth
The private sector has added 13.2 million jobs over 67 straight months of job growth – the longest streak on record.
The unemployment rate is at its lowest level since early 2008
The HR Challenge Today: Basic Skills Gaps
“We won’t find perfect people any more – those days are gone. But if you find the best possible candidates and you train them internally, that is your best approach.”
-- Eileen Shue, VP of Corporate Resources at Sterling Group, Mishawaka, Indiana
Source: Society for Human Resource Management (SHRM) Research Report: Work Readiness and Skills Shortages
10 Toughest Jobs to Fill in 2016
Data Scientist
Electrical Engineer
General and Operations Manager
Home Health Aide
Information Security Analyst
Marketing Manager
Medical Services Manager
Physical Therapist
Registered Nurse
Software Engineer
Need for Training and Credentials
Skills shortages will have a major impact on the workplace during the next five years
Expectations will rise for the needed education and credentials across jobs
Next-generation workers will either need to meet or exceed the educational levels and skills of exiting Boomers.
Society for Human Resource Management: Current Approach to Fill the Skills Gap
Build stronger internal training programs
Because of tight training budgets, there is a drive for greater collaboration with local, state and federal training programs, including those supported by the Workforce Innovation and Opportunity Act
Build a stronger employment brand, pay a fair wage and provide benefits that appeal to today’s workers
The Changing
Talent Management Landscape
10 Talent Management Trends for 2016
Talent among diverse groups is being more broadly defined
This calls for more customized programs for individuals, who are recognized as unique in their talents.
Recruiters are looking for employee traits scientifically correlated with success
With high-potential talent, there is increasing transparency
Movement from general to very specific skill training
Increasing importance of HR analytics
Moving from annual, to regular, to real-time feedback
Talent management trends, cont’d.
Gamification is “everywhere” to test cognitive and social capabilities
Pay top salaries for the best
Movement from 1:1 succession management to development of broad talent pools
Top Growth Areas: Industry Sectors
10 Most in-demand jobs in 2015
Skilled trade workers
Drivers
Teachers
Sales Representatives
Admin professionals
Management/executives
Nurses
Technicians
Accounting and Finance Staff
Engineers
Advanced Technology Industry: Impacts
In 2013, the nation’s 50 Advanced (tech) Industries employed 12.3 million U.S. workers (9% of US employment)
These industries produce $2.7 trillion in value, and 17% of GDP. This is more than any other sector, including healthcare, finance or real estate.
The sector employs 80% of the nation’s engineers, performs 90% of private sector R&D, generates about 85% of all U.S. patents, and accounts for 60% of U.S. exports.
Technology Jobs in Demand
Software Developer
Computer Systems Analyst
Information Security Analyst
Web Developer
Mechanical Engineer
IT Manager
Civil Engineer
Computer Systems Administrator
Database Administrator
Computer Programmer
Gartner Symposium/Itxpo’s
IT/Technology Trends 2016
The Device Mesh
Ambient User Experience
3D Printing Materials
Information of Everything
Advanced Machine Learning
Autonomous Agents and Things
Adaptive Security Architecture
Advanced System Architecture
Mesh App and Service Architecture
Internet of Things Platforms
Healthcare Industry Growth
At $2.9 trillion, the state of the U.S. healthcare industry is strong, and growing.
Healthcare industry accounts for over 10% of U.S. Job Growth
U.S. healthcare jobs grew by 436,000 through August of 2015
Hospital employment added the most of any health sector
Industry is partnering with healthcare on innovative products and services.
Digital technology is a focus for do-it-yourself health options.
Health Care Jobs in Demand
Dentist
Nurse Practitioner
Physician
Dental Hygienist
Physical Therapist
Registered Nurse
Physician Assistant
Diagnostic Medical Sonographer
Occupational Therapist
Occupational Therapy Assistant
Importance of U.S. Manufacturing
Manufacturers contributed $2.09 trillion to the economy, accounting for 12.0 % of the GDP
Manufacturing supports an estimated 17.6 million jobs in the US, about 1/6 private sector jobs.
Manufacturers in the US are the most productive in the world
Manufacturers in the US perform more than ¾ of all private sector R&D in the nation, driving more innovation than any other sector.
Manufacturing: Top 10 states
1. California
2. Texas
3. Ohio
4. Pennsylvania
5. Illinois
6. Michigan
7. Indiana
8. Wisconsin
9. New York
10. North Carolina
A Talent Crisis: Skills Gaps in Manufacturing
7 out of 10 manufacturing executives reported shortages of workers with adequate technology, computer and technical training skills.
Over the next decade nearly 3.5 million manufacturing jobs will be needed and 2 million are expected to go unfilled due to the skills gap!
94% agree internal employee T&D are effective strategies
72% agree training partnerships with local schools and community colleges is an important strategy.
Manufacturers are looking for community partners to build robust training.
Service Industry
Services generate more than 75% of employment in the US
In 49/50 states, services jobs provide 70% or more of overall employment.
Education, healthcare, and social services are the country’s top employers (over 20 percent of jobs in 49 out of 50 states).*
Professional, scientific, management, and retail services are among the next largest employers in the US
*Healthcare overlaps industry categories here
Service Industry Jobs
There is a national teacher shortage, especially in targeted areas of instruction such as science, math, reading, special education and foreign languages.
Biggest skills gaps in service industry are in the STEM fields, requiring a college degree.
NO worker shortage in US Retail and Leisure/hospitality
Trends in Learning Technologies
The Role of Learning & Development
“Learning in the workplace is both an organized and self-organized activity. For L&D this means that while there will still be a need to organize and manage some training activities in a fairly prescribed way, it provides the opportunity to create learning content and experiences in more flexible ways by offering on-demand access to courses and resources and enabling their use in the ways that best suits individuals.”
--- Jane Hart
Jane Hart: Top 10 Learning Technologies
From the 2015 Top 100, here are the top 10
1. Twitter
2. YouTube
3. Google Search
4. Google Docs/Drive
5. Powerpoint
6. Dropbox
7. Facebook
8. WordPress
9. Skype
10. Evernote
Top Ten Trends for Workplace Learning
From Jane Hart’s blog on modernizing workplace learning
#1. E-Learning content is becoming more appealing
New tools are being used to create richer, more visual content.
Piktochart
Canva
Powtoon
Videoscribe
GoAnimate
Explain Everything
#2. Video learning is increasing
2015: A Year of Video
YouTube was 2nd most used in 2015
More use of tools that support and enhance creation of video-based lessons, e.g. Ted Ed, Edpuzzle, iMovie, and MovieMaker
#3. Shift from Course Management to Course Networking
A growing interest in platforms with a social networking environment
Yammer and Sharepoint are examples
#4. Classroom interaction tools are on the rise
The training room is becoming more social.
Trainers using new tools to move to a participative or collaborative experience.
Tools include: Kahoot, Mentimeter, Poll Everywhere, Nearpod and TodaysMeet
#5. Professional networking leads the way
PLN (Personal or Professional Learning Network) Is an essential aspect of learning in today’s world.
Twitter was the #1 Learning Tool in 2015, “giving access to smart people who provide a wealth of information and insight”
#6. Mooc platforms are being used in corporate training
Courses from Coursera, Udemy and edX are used for self-directed professional learning and recommended by training departments to employees.
#7. Ad hoc problem solving remains vital
Increasing number of people easily and quickly solve their own problems and answer their own questions online
Google, YouTube, Wikipedia, Slideshare, Google Maps, and Google Translate are important learning tools.
#8. Sharing is the new saving!
The “pinning” approach (Pinterest) is now being copied to training systems to promote sharing
Everything is sharable! From notes (Evernote or OneNote; blog and web feeds (Feedly) to items you save to read in Pocket.
Curation services (e.g Scoopit) support sharing
#9. Connecting and Collaborating are King!
• Real time messaging services
are extremely popular.
• Skype and WhatsApp are
widely used for connecting
• Dropbox and Google Drive are
high on the list for file sharing
• Team interaction tools (eg.
Trello and Slack) enable
collaboration
• Social platforms: Google Apps
for Work, Yammer and
Sharepoint
#10. The iPad is the Device of the Year
The iPad is very useful as a performance support tool and as a training tool
Many companies are now providing iPads to employees and loading them with tools to enable resource sharing
Your To Do List for 2016
1. Refine your brand as an Industry Leader in Talent Management
Leadership is key to planning, branding, outreach efforts, and establishing training partnerships
Everyone in CE should knows and sell your brand!
Hire the best instructors and OD expertise that includes succession planning and knowledge management strategies
Excellence in Top-notch Instructional Design expertise and program delivery
2. Keep up with Best Practices in the new Learning Technologies
Review Jane Hart’s Blog on top trends in Learning and Development
Continually develop internal expertise toward best practices in L&D technologies and generational learning
Inspire and reward instructors for the use of new technologies
3. Build and Join Training Partnerships for Big Contracts with Industry
The need for talent is so strong that it will take the resources of business, education and workforce partners (local, state and federal) to fill the training gaps for big industry.
Bring your leadership and teamwork to the table.
Be a partner in support of the WIOA Act of 2014
4. Develop your Presence as a Partner for the Health Care Industry
Be at the table in workforce development efforts for the health care industry.
Discover your market niche, and the circumstances that require outside training efforts.
Talk with chief finance officers who know where the training dollars are, and who you should talk to.
5. Utilize Cloud, Mobile and Social Technology for your Operations
Develop training partnerships where major clients can link through their intranet to your online catalog, registration services, and contract training team.
Develop training partnerships with Individual Training Accounts for targeted employees
Invest in best practices toward building a quality brand online, using multiple channels for marketing
6. Consider and Deal with Security Issues
Employers must prioritize data security and new technologies that ensure it—no small feat with a dispersed workforce.
Unsecured devices and wireless networks must be effectively managed.
7. Shift your Strategy to a New type of Sales Training
A winning sales force doesn’t just take orders, it creates demand.
Shift from selling a contract course, to selling the larger package of talent and knowledge management!
Consider tailored certificates and one-on-one training
Consider CE for Credit offerings
Train your team to correctly identify what influences the buyer, provide extra value to buyers, and differentiate your services from competitors
Consider Circumstance-Based Marketing
Attribute-based market segmentation defines product and customer attributes and seeks a correlation between them.
Consider a circumstance-based segmentation strategy instead, which requires an understanding of the circumstances in which customers buy or use things
Ask: Under what circumstances do your customers want you to do contract training? Position your brand accordingly.
Navigate the Triangle to Build Business
Source: Keith McFarland
The Breakthrough Company, 2008.
Give Customers What they Want
React Quickly
Keep Costs Low
Evaluations and CEU Quiz 1) Hard-copy evaluation or 2) LERN app
To Evaluate:
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To Receive CEUs:
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• Use LERN App if Possible. • If not, Room Attendant has printed documents.
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