LERN Contract Training Trends 2016

Overview

What’s Behind the Trends?

Contract Training Environment for 2016

Industry Sector Trends

Trends in Learning Technologies

Your To Do List for 2016

What’s Behind the Trends?

What’s Behind the Trends? 1: Changing Demographics at Work

Increasing work-life expectancy leads to greater age diversity

Workplaces must accommodate up to 4 generations at once

Increasing numbers of Retiring Boomers

Millennials are becoming the majority in the workforce

Women exceed men in college enrollment

How Do Changing Demographics Impact Training?

Knowledge Management is an imperative with Boomers retiring

Increasingly diverse workforce (age, ethnicity, gender, etc.) will help expand creativity and innovation in the workplace

Instructional Design needs to target diverse learners, including workers who telecommute

Diverse workplace will require intercultural savvy and language skills

As the New Majority at Work, Millennials are:

Attracted to flexible work environments where they can learn and advance

Achievement and goal-oriented, easily bored.

Social learners: Want opportunities for engagement and interaction

Top Ways to Engage Millennials through eLearning

Incorporate Scenarios in learning

Provide relevant content

Offer diversity in scenarios

Be challenging & unpredictable

Use dynamic, fast-paced, interactive materials

Top Ways to Engage Millennials… cont’d.

Let them take control

Allow multi-tasking

Use tools with social learning

Gamify the course

Chunk information

Be flexible in scheduling

A Graduate Admissions Study of 2015 Suggested:

Millennials prefer less online learning (22%) as compared to Baby Boomers (44%) and Gen Xer’s (28%).

Older students may desire the quickest and most convenient route to a degree

Almost all respondents (90%) indicated a preference for active learning, with applied and experiential components.

Course Design for the Multigenerational Workforce

Keep the e-learning design open, so that learners can choose how to learn and interact with the content

Learning styles are upwardly compatible by one generation.

Learning styles are not downwardly compatible

Design with the majority population in mind.

If the generational split is somewhat even, do a cost-benefit analysis to determine if it makes sense to develop multiple formats, using a content management system.

Online vs. Face-to-Face Instruction

Most students prefer connecting with teachers and fellow students, and don’t want to take all of their classes online

Students prefer face-t0-face instruction with interesting/important subjects and if they expect a course to be difficult

Many report more learning with the instructor present

What’s Behind the Trends: 2. Shifts in the Nature of Business

Digital Business Evolving

Almost Everyone Sells!

Culture of doing more with less

Leadership is needed at all levels

Manufacturing Jobs returning to the US

Telecommuting options growing

The Customer is King

How do Shifts in the Nature of Business Impact Training?

We are working in an increasingly competitive training environment

We should be increasingly savvy in information management, curation and data analysis to excel in program development.

Increased need for training non-sales staff in “non-sales selling”

On-site, face-to-face customized leadership training, team building and change management will continue to grow in demand.

Emphasis on customers: attracting the new, as well as retaining former customers through excellence in customer service

Training MUST be increasingly accessible, engaging and relevant

What’s Behind the Trends: 3. Technological Responsiveness

Technology must meet demands for:

Job recruitment and mobile application

Continuous and social learning

Knowledge Management and information in-demand

Executive and management communications

Sales and customer pipeline management

Performance management

How does Technology Responsiveness impact training?

A technological shift on the way employees want to communicate, from text-based to VIDEO communication

Video is easier than ever to create, share and access through smartphones, Webcams and simple video software.

New tools let you embed video, images, etc. into presentations such as Powerpoint.

A corporate video library can be built to capture and share expertise, enabling knowledge capture, transfer and updates.

What’s Behind the Trends: 4. The U.S. Economy

Growing Stability

Low inflation rates

Job growth rate is up to nearly 200K/month

Unemployment is down .8 % in U.S, to a rate of 5.1%

Consumer spending is up

How does The Economy impact training?

The average monthly job growth for 2015 has been 198,000 jobs per month. This creates significant training opportunities.

Organizational investment in training and development is at a healthier level compared to years past.

Large organizations have substantial direct learning budgets, but typically spend less per employee as cost is spread out.

Large organizations report an average of 4.5 days of training, midsize organizations report 3.5 days of training per employee annually .

What’s Behind the Trends: 5. Political Environment

The Political Environment during the coming election year and 2017 may positively impact:

Investment in business

Government-funded training programs to help fill major skills gaps in industry

Policies that impact hiring and other economic factors.

Disruption!

What’s Behind the Trends: Disruption!

Pressure to recognize and quickly tap emerging markets

Grow while minimizing risk

Innovate! New processes, products, services, and jobs

Some Major Disruptive Technologies 2015-2016

The old Social media becomes key hub for shaping customer experiences

Messaging apps are becoming the new social media

Search engine marketing is expanding well beyond Google

The number of devices connected to the internet is expected to exceed 40 billion by 2020 -- moving to the “Internet of Everything”

Generation Z is mobile first, mobile only

Cyber security becomes paramount

Major Disruptive Technologies, cont’d.

YouTube, Viners represent a new “Hollywood,” with online celebrities emerging. Advertising will require new approach

Crowd-funding of new ideas accelerates disruption. Every product and industry can be subject to creative disruption

Mobile payments will soon skyrocket

The Sharing Economy of renting or borrowing grows

Your privacy is gone, and is a currency for younger gens

Web-rooming becomes more common than show-rooming

Disruption in how we buy and sell

We will engage in Multichannel or Omnichannel retailing

Uses a variety of channels in a customer's shopping experience including pre-purchase research

Such channels include retail, mobile and online stores, mobile app stores, telephone sales, etc.

Transactions includes browsing, buying, returning as well as pre-sale and after-sale service.

How does Disruption impact training?

With rapid and constant Organizational change, CE can provide organizations with training in leadership development, coaching, Human Resource Management certifications and training updates.

Strong Instructional Design has never been more important. We can only provide this if we have skilled design teams.

Industry training partnerships with research universities will be increasingly important

Community colleges can bring together community partners to generate new ideas, training partners and other resources.

CE must build a recognizable and trusted brand in order to compete and serve

A Major Challenge: The War for Talent

U.S. Job Growth

The private sector has added 13.2 million jobs over 67 straight months of job growth – the longest streak on record.

The unemployment rate is at its lowest level since early 2008

The HR Challenge Today: Basic Skills Gaps

“We won’t find perfect people any more – those days are gone. But if you find the best possible candidates and you train them internally, that is your best approach.”

-- Eileen Shue, VP of Corporate Resources at Sterling Group, Mishawaka, Indiana

Source: Society for Human Resource Management (SHRM) Research Report: Work Readiness and Skills Shortages

10 Toughest Jobs to Fill in 2016

Data Scientist

Electrical Engineer

General and Operations Manager

Home Health Aide

Information Security Analyst

Marketing Manager

Medical Services Manager

Physical Therapist

Registered Nurse

Software Engineer

Need for Training and Credentials

Skills shortages will have a major impact on the workplace during the next five years

Expectations will rise for the needed education and credentials across jobs

Next-generation workers will either need to meet or exceed the educational levels and skills of exiting Boomers.

Society for Human Resource Management: Current Approach to Fill the Skills Gap

Build stronger internal training programs

Because of tight training budgets, there is a drive for greater collaboration with local, state and federal training programs, including those supported by the Workforce Innovation and Opportunity Act

Build a stronger employment brand, pay a fair wage and provide benefits that appeal to today’s workers

The Changing

Talent Management Landscape

10 Talent Management Trends for 2016

Talent among diverse groups is being more broadly defined

This calls for more customized programs for individuals, who are recognized as unique in their talents.

Recruiters are looking for employee traits scientifically correlated with success

With high-potential talent, there is increasing transparency

Movement from general to very specific skill training

Increasing importance of HR analytics

Moving from annual, to regular, to real-time feedback

Talent management trends, cont’d.

Gamification is “everywhere” to test cognitive and social capabilities

Pay top salaries for the best

Movement from 1:1 succession management to development of broad talent pools

Top Growth Areas: Industry Sectors

10 Most in-demand jobs in 2015

Skilled trade workers

Drivers

Teachers

Sales Representatives

Admin professionals

Management/executives

Nurses

Technicians

Accounting and Finance Staff

Engineers

Advanced Technology Industry: Impacts

In 2013, the nation’s 50 Advanced (tech) Industries employed 12.3 million U.S. workers (9% of US employment)

These industries produce $2.7 trillion in value, and 17% of GDP. This is more than any other sector, including healthcare, finance or real estate.

The sector employs 80% of the nation’s engineers, performs 90% of private sector R&D, generates about 85% of all U.S. patents, and accounts for 60% of U.S. exports.

Technology Jobs in Demand

Software Developer

Computer Systems Analyst

Information Security Analyst

Web Developer

Mechanical Engineer

IT Manager

Civil Engineer

Computer Systems Administrator

Database Administrator

Computer Programmer

Gartner Symposium/Itxpo’s

IT/Technology Trends 2016

The Device Mesh

Ambient User Experience

3D Printing Materials

Information of Everything

Advanced Machine Learning

Autonomous Agents and Things

Adaptive Security Architecture

Advanced System Architecture

Mesh App and Service Architecture

Internet of Things Platforms

Healthcare Industry Growth

At $2.9 trillion, the state of the U.S. healthcare industry is strong, and growing.

Healthcare industry accounts for over 10% of U.S. Job Growth

U.S. healthcare jobs grew by 436,000 through August of 2015

Hospital employment added the most of any health sector

Industry is partnering with healthcare on innovative products and services.

Digital technology is a focus for do-it-yourself health options.

Health Care Jobs in Demand

Dentist

Nurse Practitioner

Physician

Dental Hygienist

Physical Therapist

Registered Nurse

Physician Assistant

Diagnostic Medical Sonographer

Occupational Therapist

Occupational Therapy Assistant

Importance of U.S. Manufacturing

Manufacturers contributed $2.09 trillion to the economy, accounting for 12.0 % of the GDP

Manufacturing supports an estimated 17.6 million jobs in the US, about 1/6 private sector jobs.

Manufacturers in the US are the most productive in the world

Manufacturers in the US perform more than ¾ of all private sector R&D in the nation, driving more innovation than any other sector.

Manufacturing: Top 10 states

1. California

2. Texas

3. Ohio

4. Pennsylvania

5. Illinois

6. Michigan

7. Indiana

8. Wisconsin

9. New York

10. North Carolina

A Talent Crisis: Skills Gaps in Manufacturing

7 out of 10 manufacturing executives reported shortages of workers with adequate technology, computer and technical training skills.

Over the next decade nearly 3.5 million manufacturing jobs will be needed and 2 million are expected to go unfilled due to the skills gap!

94% agree internal employee T&D are effective strategies

72% agree training partnerships with local schools and community colleges is an important strategy.

Manufacturers are looking for community partners to build robust training.

Service Industry

Services generate more than 75% of employment in the US

In 49/50 states, services jobs provide 70% or more of overall employment.

Education, healthcare, and social services are the country’s top employers (over 20 percent of jobs in 49 out of 50 states).*

Professional, scientific, management, and retail services are among the next largest employers in the US

*Healthcare overlaps industry categories here

Service Industry Jobs

There is a national teacher shortage, especially in targeted areas of instruction such as science, math, reading, special education and foreign languages.

Biggest skills gaps in service industry are in the STEM fields, requiring a college degree.

NO worker shortage in US Retail and Leisure/hospitality

Trends in Learning Technologies

The Role of Learning & Development

“Learning in the workplace is both an organized and self-organized activity. For L&D this means that while there will still be a need to organize and manage some training activities in a fairly prescribed way, it provides the opportunity to create learning content and experiences in more flexible ways by offering on-demand access to courses and resources and enabling their use in the ways that best suits individuals.”

--- Jane Hart

Jane Hart: Top 10 Learning Technologies

From the 2015 Top 100, here are the top 10

1. Twitter

2. YouTube

3. Google Search

4. Google Docs/Drive

5. Powerpoint

6. Dropbox

7. Facebook

8. WordPress

9. Skype

10. Evernote

Top Ten Trends for Workplace Learning

From Jane Hart’s blog on modernizing workplace learning

#1. E-Learning content is becoming more appealing

New tools are being used to create richer, more visual content.

Piktochart

Canva

Powtoon

Videoscribe

GoAnimate

Explain Everything

#2. Video learning is increasing

2015: A Year of Video

YouTube was 2nd most used in 2015

More use of tools that support and enhance creation of video-based lessons, e.g. Ted Ed, Edpuzzle, iMovie, and MovieMaker

#3. Shift from Course Management to Course Networking

A growing interest in platforms with a social networking environment

Yammer and Sharepoint are examples

#4. Classroom interaction tools are on the rise

The training room is becoming more social.

Trainers using new tools to move to a participative or collaborative experience.

Tools include: Kahoot, Mentimeter, Poll Everywhere, Nearpod and TodaysMeet

#5. Professional networking leads the way

PLN (Personal or Professional Learning Network) Is an essential aspect of learning in today’s world.

Twitter was the #1 Learning Tool in 2015, “giving access to smart people who provide a wealth of information and insight”

#6. Mooc platforms are being used in corporate training

Courses from Coursera, Udemy and edX are used for self-directed professional learning and recommended by training departments to employees.

#7. Ad hoc problem solving remains vital

Increasing number of people easily and quickly solve their own problems and answer their own questions online

Google, YouTube, Wikipedia, Slideshare, Google Maps, and Google Translate are important learning tools.

#8. Sharing is the new saving!

The “pinning” approach (Pinterest) is now being copied to training systems to promote sharing

Everything is sharable! From notes (Evernote or OneNote; blog and web feeds (Feedly) to items you save to read in Pocket.

Curation services (e.g Scoopit) support sharing

#9. Connecting and Collaborating are King!

• Real time messaging services

are extremely popular.

• Skype and WhatsApp are

widely used for connecting

• Dropbox and Google Drive are

high on the list for file sharing

• Team interaction tools (eg.

Trello and Slack) enable

collaboration

• Social platforms: Google Apps

for Work, Yammer and

Sharepoint

#10. The iPad is the Device of the Year

The iPad is very useful as a performance support tool and as a training tool

Many companies are now providing iPads to employees and loading them with tools to enable resource sharing

Your To Do List for 2016

1. Refine your brand as an Industry Leader in Talent Management

Leadership is key to planning, branding, outreach efforts, and establishing training partnerships

Everyone in CE should knows and sell your brand!

Hire the best instructors and OD expertise that includes succession planning and knowledge management strategies

Excellence in Top-notch Instructional Design expertise and program delivery

2. Keep up with Best Practices in the new Learning Technologies

Review Jane Hart’s Blog on top trends in Learning and Development

Continually develop internal expertise toward best practices in L&D technologies and generational learning

Inspire and reward instructors for the use of new technologies

3. Build and Join Training Partnerships for Big Contracts with Industry

The need for talent is so strong that it will take the resources of business, education and workforce partners (local, state and federal) to fill the training gaps for big industry.

Bring your leadership and teamwork to the table.

Be a partner in support of the WIOA Act of 2014

4. Develop your Presence as a Partner for the Health Care Industry

Be at the table in workforce development efforts for the health care industry.

Discover your market niche, and the circumstances that require outside training efforts.

Talk with chief finance officers who know where the training dollars are, and who you should talk to.

5. Utilize Cloud, Mobile and Social Technology for your Operations

Develop training partnerships where major clients can link through their intranet to your online catalog, registration services, and contract training team.

Develop training partnerships with Individual Training Accounts for targeted employees

Invest in best practices toward building a quality brand online, using multiple channels for marketing

6. Consider and Deal with Security Issues

Employers must prioritize data security and new technologies that ensure it—no small feat with a dispersed workforce.

Unsecured devices and wireless networks must be effectively managed.

7. Shift your Strategy to a New type of Sales Training

A winning sales force doesn’t just take orders, it creates demand.

Shift from selling a contract course, to selling the larger package of talent and knowledge management!

Consider tailored certificates and one-on-one training

Consider CE for Credit offerings

Train your team to correctly identify what influences the buyer, provide extra value to buyers, and differentiate your services from competitors

Consider Circumstance-Based Marketing

Attribute-based market segmentation defines product and customer attributes and seeks a correlation between them.

Consider a circumstance-based segmentation strategy instead, which requires an understanding of the circumstances in which customers buy or use things

Ask: Under what circumstances do your customers want you to do contract training? Position your brand accordingly.

Navigate the Triangle to Build Business

Source: Keith McFarland

The Breakthrough Company, 2008.

Give Customers What they Want

React Quickly

Keep Costs Low

Evaluations and CEU Quiz 1) Hard-copy evaluation or 2) LERN app

To Evaluate:

Open the app

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To Receive CEUs:

Open the app

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• Use LERN App if Possible. • If not, Room Attendant has printed documents.