..
GOOD MORNING GUTEN MORGEN BUON GIORNO GOD MORGON
BUENOS TARDES
Hans Dominicus,Managing director
The Challenge of Change
The Challenge of Change.
Change happens .....
3 main trends of change
• Urbanisation
• Communication (techology)
• Travel
Steve Jobs
The biggest challenge for
management ?
Creating New Turnover
Growing Existing Turnover
How to do that ?
By creating and innovating
added value
Added Value
=
Meaning(both functional and emotional)
How to Create and
Innovate Added
Value?
Great
companies
are built on
great insights
Larry Ellison
(Oracle)
A
B
Are there any laws in creating and
innovating added value?
1. Added Value creation has a
strong influence
on the behavior of
consumers
2. Added Value creation has a
strong influence
on the behavior of
producers
BIG CHANGES SUPPLIER
Kleine gedragsverandering Aanbieder
BIG
CH
AN
GE
S C
ON
SU
ME
R
SMALL CHANGES SUPPLIER
SM
AL
L C
HA
NG
ES
CO
NS
UM
ER
STRATEGIC RADICAL
BIG SMART
Added Value Innovation
BIG CHANGES SUPPLIERS
MA
LL
CH
AN
GE
S C
ON
SU
ME
R
SMALL CHANGES SUPPLIER
BIG
CH
AN
GE
S C
ON
SU
ME
R
Kleine gedragsverandering Aanbieder
RADICAL
Total
New
Market
Radical
Kleine gedragsverandering Aanbieder
BIG
New
Market
Segment
Total
New
Market
Markets always divide in to
New Categories
Mainframe
Mini computer
Personal Computer
Game Computer
Workstation
Laptop
Handheld
Tablet PC
The law of dividing
“ Markets always divide into new
categories.”
The essence of
value creation is
the development
of new categories
Innovation
becomes more
and more a battle
of categories
A strong market
leader
A strong
categorie
Innovation and loyalty
Branding
RADICAL
BIG SMART
New
Segmeny
Total
New
Market
Market
Share
Kleine gedragsverandering Aanbieder
STRATEGICRADICAL
BIG SMART
New
category
Totally
New
market
Market
share
New
rules
Is there a proces that stimulates
the finding of New Insights ?
The Connected
Enterprise
Connectivity
Brand
creation
Brand
activation
Insights
Concepts
Value Innovation
Better Connected
Superior Information
Better Insights
Better Ideas
SEEING
WHAT’S
HAPPENING
BEFORE
IT HAPPENS
Customer journey becomes less linear and more a-synchronic
Co-creation
Breaking the rules
What are the conventions in your market ?
You have to break the rules
Hotels have a lobby and a bar
Don’t forget ……..
Big Data ≠ Insight
Trace behaviour, not only intention
I wish you a challenging future….
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