La oportunidad del cambio en Turismo Rural
-
Upload
congreso-turismo-rural -
Category
Travel
-
view
277 -
download
2
Transcript of La oportunidad del cambio en Turismo Rural
![Page 1: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/1.jpg)
..
![Page 2: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/2.jpg)
GOOD MORNING GUTEN MORGEN BUON GIORNO GOD MORGON
BUENOS TARDES
![Page 3: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/3.jpg)
Hans Dominicus,Managing director
The Challenge of Change
![Page 4: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/4.jpg)
The Challenge of Change.
![Page 5: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/5.jpg)
Change happens .....
![Page 6: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/6.jpg)
3 main trends of change
• Urbanisation
• Communication (techology)
• Travel
![Page 7: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/7.jpg)
Steve Jobs
![Page 8: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/8.jpg)
The biggest challenge for
management ?
![Page 9: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/9.jpg)
Creating New Turnover
Growing Existing Turnover
![Page 10: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/10.jpg)
How to do that ?
![Page 11: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/11.jpg)
By creating and innovating
added value
![Page 12: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/12.jpg)
![Page 13: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/13.jpg)
![Page 14: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/14.jpg)
![Page 15: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/15.jpg)
![Page 16: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/16.jpg)
![Page 17: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/17.jpg)
![Page 18: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/18.jpg)
![Page 19: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/19.jpg)
![Page 20: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/20.jpg)
Added Value
=
Meaning(both functional and emotional)
![Page 21: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/21.jpg)
![Page 22: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/22.jpg)
How to Create and
Innovate Added
Value?
![Page 23: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/23.jpg)
Great
companies
are built on
great insights
Larry Ellison
(Oracle)
![Page 24: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/24.jpg)
A
B
![Page 25: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/25.jpg)
![Page 26: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/26.jpg)
Are there any laws in creating and
innovating added value?
![Page 27: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/27.jpg)
1. Added Value creation has a
strong influence
on the behavior of
consumers
![Page 28: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/28.jpg)
2. Added Value creation has a
strong influence
on the behavior of
producers
![Page 29: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/29.jpg)
BIG CHANGES SUPPLIER
Kleine gedragsverandering Aanbieder
BIG
CH
AN
GE
S C
ON
SU
ME
R
SMALL CHANGES SUPPLIER
SM
AL
L C
HA
NG
ES
CO
NS
UM
ER
![Page 30: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/30.jpg)
STRATEGIC RADICAL
BIG SMART
Added Value Innovation
BIG CHANGES SUPPLIERS
MA
LL
CH
AN
GE
S C
ON
SU
ME
R
SMALL CHANGES SUPPLIER
BIG
CH
AN
GE
S C
ON
SU
ME
R
![Page 31: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/31.jpg)
Kleine gedragsverandering Aanbieder
RADICAL
![Page 32: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/32.jpg)
Total
New
Market
![Page 33: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/33.jpg)
![Page 34: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/34.jpg)
![Page 35: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/35.jpg)
![Page 36: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/36.jpg)
![Page 37: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/37.jpg)
![Page 38: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/38.jpg)
![Page 39: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/39.jpg)
![Page 40: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/40.jpg)
![Page 41: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/41.jpg)
Radical
Kleine gedragsverandering Aanbieder
BIG
![Page 42: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/42.jpg)
New
Market
Segment
Total
New
Market
![Page 43: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/43.jpg)
Markets always divide in to
New Categories
![Page 44: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/44.jpg)
Mainframe
Mini computer
Personal Computer
Game Computer
Workstation
Laptop
Handheld
Tablet PC
![Page 45: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/45.jpg)
![Page 46: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/46.jpg)
![Page 47: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/47.jpg)
The law of dividing
“ Markets always divide into new
categories.”
![Page 48: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/48.jpg)
![Page 49: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/49.jpg)
![Page 50: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/50.jpg)
![Page 51: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/51.jpg)
The essence of
value creation is
the development
of new categories
![Page 52: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/52.jpg)
![Page 53: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/53.jpg)
![Page 54: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/54.jpg)
![Page 55: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/55.jpg)
![Page 56: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/56.jpg)
![Page 57: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/57.jpg)
![Page 58: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/58.jpg)
Innovation
becomes more
and more a battle
of categories
![Page 59: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/59.jpg)
A strong market
leader
A strong
categorie
Innovation and loyalty
Branding
![Page 60: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/60.jpg)
![Page 61: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/61.jpg)
![Page 62: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/62.jpg)
RADICAL
BIG SMART
![Page 63: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/63.jpg)
New
Segmeny
Total
New
Market
Market
Share
![Page 64: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/64.jpg)
![Page 65: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/65.jpg)
![Page 66: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/66.jpg)
Kleine gedragsverandering Aanbieder
STRATEGICRADICAL
BIG SMART
![Page 67: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/67.jpg)
New
category
Totally
New
market
Market
share
New
rules
![Page 68: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/68.jpg)
![Page 69: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/69.jpg)
![Page 70: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/70.jpg)
Is there a proces that stimulates
the finding of New Insights ?
![Page 71: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/71.jpg)
The Connected
Enterprise
![Page 72: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/72.jpg)
Connectivity
Brand
creation
Brand
activation
Insights
Concepts
Value Innovation
![Page 73: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/73.jpg)
Better Connected
Superior Information
Better Insights
Better Ideas
![Page 74: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/74.jpg)
SEEING
WHAT’S
HAPPENING
BEFORE
IT HAPPENS
![Page 75: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/75.jpg)
![Page 76: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/76.jpg)
![Page 77: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/77.jpg)
Customer journey becomes less linear and more a-synchronic
![Page 78: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/78.jpg)
Co-creation
![Page 79: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/79.jpg)
Breaking the rules
![Page 80: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/80.jpg)
What are the conventions in your market ?
![Page 81: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/81.jpg)
You have to break the rules
![Page 82: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/82.jpg)
Hotels have a lobby and a bar
![Page 83: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/83.jpg)
![Page 84: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/84.jpg)
![Page 85: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/85.jpg)
Don’t forget ……..
Big Data ≠ Insight
![Page 86: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/86.jpg)
![Page 87: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/87.jpg)
![Page 88: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/88.jpg)
Trace behaviour, not only intention
![Page 89: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/89.jpg)
![Page 90: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/90.jpg)
![Page 91: La oportunidad del cambio en Turismo Rural](https://reader034.fdocuments.in/reader034/viewer/2022051516/55aa48df1a28abd83e8b45ad/html5/thumbnails/91.jpg)
I wish you a challenging future….