Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi
Premathilake MKT 595 Team BCDP FACTOR
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2 Agenda Introduction Cyber Hire Problem Definition Solution
Internet Business Model Costs Benefits Action Items
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3 Cyber Hire The Virtual Interviewer Built into existing DePaul
MBA employment website Facilitates the recruiting process Matches
qualifications of candidates with employers requirements Enables
students and employers to focus their decision-making on specific
qualifications Builds a stronger network of DePaul
Professionals
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4 The Problem Searching for the perfect job Juggling busy
schedules Forced to choose between companies (time constraints)
Need to market effectively to prospective MBA students Desire to
build a stronger professional network Need an efficient recruitment
process Access to a larger pool of highly qualified candidates Need
to reduce HR/hiring costs
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5 The Solution Log on - provide qualifications & schedules
Access to an online network of employers More efficient time
management schedule Added functionality to current job search site
Builds greater job placements opportunities for students Creates a
stronger network of companies Develops more interest in the MBA
program to potential students Access to a larger pool of qualified
candidates Greater probability of matching requirements with
qualifications of candidate Easy accessibility to prospective
employees (Email invitation to candidate) Real time face-to-face
interview provides rich communication Recorded interviews for
future playback and sharing Reduce HR costs
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6 Internet Business Model
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7 Costs Current MBA students receive access free of charge
Alumni receive the service for a nominal yearly fee Fees are based
on the number of conducted interviews Yearly subscription fee
available Fees are based on the number of conducted interviews
Yearly subscription fee available
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8 Benefits More interview opportunities Increase job placement
Exposure to a variety of companies Greater employer interest
Increased job placement Higher quality career service program
Decrease interviewing costs Additional interviewing opportunities
Stronger candidate pool
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9 Action Items Provide a user-friendly tutorial Offer online
and phone customer support Create customer online survey Create
Google Adwords campaign Develop ad units to rotate throughout
targeted websites Produce a social networking campaign Optimize
Cyber Hire search results