Know where customers FAIL to convert – Measure your wins using Custom Funnels
FREE Webinar by
January 18th, 2017
1. Understand marketing & product funnels
2. Limitations of Google Analytics Funnels & Solutions
4. Magic Funnels to understand the most followed user journey
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In Next 30 Minutes…
3. Practical use cases of using Custom Funnels
5. Understand UI/UX Optimization for a Lead Gen Website
1. Product & Marketing Funnels
2. Funnels in Google Analytics & Limitations
3. Custom Funnels in Google Analytics
4. Magic Funnels in Google Analytics
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Outline
1. Product & Marketing Funnels
2. Funnels in Google Analytics & Limitations
3. Custom Funnels in Google Analytics
4. Magic Funnels in Google Analytics
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Outline
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Marketing & Product Funnel
Acquisition
Behavior
Conversion
20%
80%
Understand UsersDon't understand Users
Only 20% of Marketers understand their
customers, make sure you are in the segment!
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1. Product & Marketing Funnels
2. Funnels in Google Analytics & Limitations
3. Custom Funnels in Google Analytics
4. Magic Funnels in Google Analytics
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Outline
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Funnels in Google Analytics Pages / Screens
Understand the drop-offs within a particular session
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Actionability of GA Funnels
Use it for a senior management dashboard
UI ChangesMarketing OptimizationsRe-marketing to dropped users
Understand drop-offs
Segment funnels – Data Analysis
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1. Product & Marketing Funnels
2. Funnels in Google Analytics & Limitations
3. Custom Funnels in Google Analytics
4. Magic Funnels in Google Analytics
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Outline
#Tatvinars
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Custom Funnels in GA360
Use it for a senior management dashboard
Marketing OptimizationsRe-marketing to dropped users
Understand drop-offs
Segment funnels – Data Analysis
UI ChangesUnderstand Top converting User JourneyUnderstand users
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Custom Funnels - FeaturesDifferent stages can occur in different sessions
All stages must occur within a session
Analysis Type
Closed : Users may enter a stage from the beginning of the funnel or from the preceding stageUsers may enter in to funnel at any stage
Funnel Type
Users
SessionsMetric
Any time after a stage
Immediately after a stage or choose individually.
Subsequent Stage
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Custom Funnels – Use CasesUse Events as a part of Funnel. e.g. Filter Used
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Custom Funnels – Use CasesMarketing Optimizations – Use Segments on top of funnels
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Custom Funnels – Use Cases
Re-market dropped users
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Custom Funnels – Use Cases
Sequence of User Behavior
e.g. Sequence of category visited before a news-letter sign-up
High Traffic from Organic Source for Sport Page but low conversion rate!
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1. Product & Marketing Funnels
2. Funnels in Google Analytics & Limitations
3. Custom Funnels in Google Analytics
4. Magic Funnels in Google Analytics
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Outline
#Tatvinars
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Magic Funnels – Google Analytics
Can you identify what steps to take in Funnel ?
How to aggregate MOST followed journey of users ?
How to propose UI Changes based on Funnels ?
GA provides only 20 goals ?
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Magic Funnels – Google AnalyticsTrick1. Use Pagetype / User Action as a proxy to Source /
Medium
2. Send these details with Virtual Pageviews in to separate property of GA using GTM. + Define your Goals.
3. Use Top Conversion Paths report to see the Magic
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GTM Configuration
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Magic Funnels – for UI/UX
1. Select Car > 2. Add Details > 3. Your Quote
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Magic Funnels – UI Improvements
Output!
- Users are moving back! Why ?- Do they want to change form details ? & Get another evaluation
Expected Pattern!
Unexpected!
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Magic Funnels – Understand Users
Output!
Users want to skip Email field…!Can we find some creative ways to ask emails ? or Remove altogether ?
Expected Pattern!
Unexpected!
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Thank You
Your data speaks. We help you listen to it. -Tatvic
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