Attribution Modeling & Multi-Channel Funnels in Google Analytics
Making Money with Multi Channel Funnels
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Making Money with Multi Channel Funnels Anna Lewis
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Slides from my Think Visibility 6 mini presentation on making money with multi channel funnels in Google Analytics. See the explanation of the presentation on the Koozai blog.
Transcript of Making Money with Multi Channel Funnels
Making Money with Multi Channel Funnels
Anna Lewis
Overview
Segment by Goal
Top Conversion Paths
Top Conversions Paths
Top Conversion Paths
Detailed Data
Keyword Paths >
Custom Channel Groupings
Custom Channel - Brand
Super Segments
Default Conversion Segments
Compare Channels and Value
Social Value
Custom Segments
First Interaction is Social Media
Valuable Conversions
Twitter Conversions > £10
Conversion Paths
Make informed decisions
Make more money!
