Presentation to the AGM of the European Society of Association Executives (ESAE)

KEY SUCCESS FACTORS FOR EUROPEAN ASSOCIATIONS Brussels 2011

About us

2

The

E & A

Team

“Ellwood and Atfield is the only specialist executive search firm focused on communications and public affairs to have a dedicated office in Brussels”

About me

3

Mark Dober

Senior Director, Ellwood & Atfield

Managing Partner, Dober Partners

21 years working in EU Public Affairs and Communications

European Founder of APCO Worldwide

Advised over 20 European Associations from BUSINESSEUROPE to EFPIA

4

2011 Remuneration Report

The 4 Key Success Factors for European Associations

1. Demonstrable value for membership

2. Effective leadership

3. Proactive EU public affairs

4. Integrated communications

Key Success Factor 1 Demonstrable Value

Added value

7

Key Success Factor 2 Effective Leadership

Effective Leadership

10

7 Attributes of a Super DG

11

12

7 Attributes of a Super DG

13

7 Attributes of a Super DG

Key Success Factor 3: Proactive EU Public Affairs

15

Key Success Factor 4: Integrated communications

Integrated Communications

17

18

Thanks for listening Visit www.ellwoodandatfield.com