Port fol io Book + John T Sut ton
Port fol io Book + John T Sut ton
Page 9
Spring + 2012 + Undergraduate Year
Page 12Page 11 GRA 122 + Graphic Design Principles II
Pencil Line Studies: Vertical, Mixed, and Roman Pages
An exercise in precision, patients and dedication. Each figure necessitated including gradations strokes, finely angled top, bottom, left and right accents. Every feature was affixed into the page by every movement of my hand. One perfect page was the culmination of the experience gained from one hundred previous pages.
Repetition makes right: For
these line exercises I used
a Strathmore 400 Series
Drawing Paper Pad and C.H
Hanson wide rule soft tip
pencil for more control and a
thicker line. Careful spacing
and letting were considered.
Page 14Page 13 GRA 112 + Graphic History II
Valentines Day Heart Collage A place to sit with someone special. This was my motif for this project. We were instructed to create a Valentines using a known photographer or designer as inspiration. I choose Adrian Brannan, a graduate of the Glasgow School of Art. Through this technique of photomontage, when viewed from a far, is a landscape of color and shapes.
Photography: I attempt to
see the world in order to
capture moments, then
through editing design them
into something special.
Photo-manipulation is an
unique new for digital art
that I thoroughly enjoy.
Page 16Page 15 GRA 122 + Graphic Design Principles II
HEAO Letterform Design An early study of basic typeface form and function. Beginning with the letter H, we study the unique shapes present within H E A O. From there we look at letting, kerning, and a paragraph’s rag. We were guided into looking carefully at typography from both an overall perspective and at the micro level to see small details.
Early Letterform Studies:
These by hand creations
introduced me to the objects
and shapes inside letterform,
how it serves it’s a functions to
communicate and how one
letter relates to those next to
it; the white space between.
Page 18Page 17 GRA 122 + Graphic Design Principles II
Letterform Divisions Creating a visual system is a process of encoding and decoding packaged messages of information. In this visual system, I have created my own language through the use of letterform divisions. The goal was to subdivide a letter into sections based on a system of dividing lines. The end result bared resemblance to an alien alphabet.
Deconstruction: And
then reconstruction
into something entirely
new. I truly enjoyed
this project. Seeing the
letter form I created
being manipulated into
a new shape and form.
Page 20Page 19 GRA 122 + Graphic Design Principles II
3D Black and White Interaction
Design is elegant. Through design we solve problems efficiently while producing a quality result. This project was solved by a etching the black on white interaction on to a piece of glass (25cm, 15cm, 5cm) in order to cast a precise shadow to those measurements to the millimeter. Problems generate a environment for design solutions.
Production: I had a very
complex initial idea, but
through the guidance
of Michelle Fehler I was
able to discover a much
simpler design. The cast
shadow is accurate to within
3mm of the measurement.
Page 22Page 21 Created with the hope of joining the MVCD 3+
Master of Visual Communication Design (MVCD 3+) Poster Submission
I entered the ASU design program with the intention of passing the milestone. Yet when I discovered the 3+ graduate program, I knew it was for me. I already had an undergraduate degree from the University of Portland in Organizational Communication (Visual Comm focus). Challenging, yet always rewarding, MVCD is my quest.
Motivation and Design:
I wanted each of these
posters to ref lec t an
important lessons from
my first two semesters
of the undergraduate
program. Typography,
color and imagery.
Page 23
Summer + 2012 + Master of Visual Communication Design
Page 26Page 25 GRA 590 + MVCD Summer Design Studio II
Studying Tension, Dots and Space This exercise began the summer MVCD 3 + graduate boot camp extravaganza. During this course we worked through a collection of assignments from both the first and second year of the undergraduate design program. One of the first projects, we studied how tension between objects influence the direction the viewer’s eye follows.
Proximity: Various design
elements on the page
inf luence both each
other and the overa l l
layout. These simple
exercises developed that
concept into nine frame
progression of tension.
Page 28Page 27 GRA 590 + MVCD Summer Design Studio II
Image Tension Study and Illustration, Coke-Cola Can
A touch of the creative. The assignment involved using only lines and dots to represent the most basic of shapes to recreate an image through tension. Both logic and intuition were needed to affix each line or dot into it’s proper place. While representational of the actual image, abstraction is imploded to create a dynamisms by design.
Texture and intuition: Each
of these were considered
when placing both dots and
lines in order to resemble
the coke can. I also tried to
express the fizziness of soda
products through the size
and proximity of dot and line.
Page 30Page 29 GRA 590 + MVCD Summer Design Studio II
Image Tension Study and Illustration, Ableton Live Launchpad
In both of this image reconstructions the line and dot tension images reflect the logic of repetitious elements in order to invite the comparison of how each element relates to the one next to it, and also to the overall image composition. Applying fundamental studies to instructional assignments is an rewarding experience.
Repetition and Logic: In
contrast to the coke can, the
launchpad’s construction
is very grid based through
the channels the button
placement creates. These
two illustrations show each
side of the design spectrum.
Page 36Page 35 GRA 590 + Summer MVCD 3+ Design Studio II
Exploded Diagram Illustration
What’s at Your Fingertips: A Look Inside a Computer Mouse
A
A
B
B
C
C
D
D
E
E
F
F
G
G
H
I
H
I
Command inputcircuit board
Laser housing
Top cover
Illumination gel padding
Tracking laser
Scroll wheel
Bottom housing
Screw
Illumination circuit board
Attention to details is king. Design is meant to be well produced and thought out. An exploded diagram is where details and the overall are both very important to consider. Each piece of this puzzle is a result of the previous piece’s construction; One step leads to the other. Once put together, this completes the puzzle.
Devil in the detai ls:
Finding the right line
weight for each of the
pieces of the mouse
took time and prints.
Also setting up a clear
labeling was important
to in system creation.
Page 37
Fall + 2012 + Master of Visual Communicat ion Design
Page 39 Page 40GRA 590 + Core Visual Communication Studio I
visual symphony
Team Identity: Visual Symphony A team of talented designers, Visual Symphony was developed during the Fall 2012 semester by David Rose, Jennifer Testamarck, Wendy Ho, and myself. We viewed ourselves as creating rhythm through our design, each of us contributing different talents that helped our group achieve a growing harmony throughout the semester.
Teamwork: Though
col laborat ion our
group developed the
colors to ref lec t our
personal i t ies, the
f o r m s to r e p r e s e n t
symphony, and the
t ypography to sync.
Page 48Page 47
Anticipate. Immunize. Defend.
NTiViRUS
NTIVIRUS
ANTIVIRUS
ANTIVIRUS
NTIVIRUS
NTIVIRUS
ANTIVIRUS Anticipate.
Immunize.
Defend.
ANTi ViRUS
your digitial defender
antivirusAnticipate.
Immunize. Defend.
ANTi ViRUS
Anticipate. Immunize. Defend.
Anti Virus
GRA 321 + Technology for Design I
Letter + Number Combination Project
anti virusyour digital defender.
Home
anti virus status
Update
Consider running a virus scan.Virus de�nitions may be out of date.
History Settings
scan options:
anti virus tip:
quick
Do not open any �les attached to an email from an unknown or suspicious source and update your anti virus software regularly.
11/10/12
11/13/12
11/13/12
full
Scan now
�rewall status
spyware status
need helpcheck our website.
anti virusyour digital defender.
Knowing how to utilize the shapes and features of each letterform opens the door to new design possibilities. Interesting combinations of letters and numbers reveal hidden messages that can act as a surprise inside logos.I created an anti virus company logo that gave the user a clear picture of what could be affecting your computer.
Combined Meaning:
Utilizing the strong
forms of the Akzidenz-
Grotesk typeface, this
anti virus system is
imbued with boldness
and an implied safety.
Page 49
Website Layout - A Micro Look
Website Layout - A Detailed Micro Look
50 Years of Phoenix Zoo History, Website Hierarchy
Designed to show how each attraction, animal, place, or person relates to each other and how that interaction fits into the entire view of Phoenix Zoo history. Most of all this needed to be a very interactive display for an audience of all ages. Accessibility and fuctionality went hand in hand with engaging users to major zoo events.
GRA 321 + Technology for Design I Page 50
Organic Information:
My inspiration for this
project comes from a
very naturally flowing
progression of people
and events through
careful use of line and
circles to connect each.
Website Layout and Details
Above all else, the large scale interactive display needed to be functionally fun. Scrolling horizontally allowed for more of the screen to be viewed and accessed by more people of all ages. Simply by dragging the screen with your hand led the audience through 50 years of Phoenix Zoo history and featured all major events and people.
Website Layout - A Micro Look
Website Layout - A Detailed Micro Look
Website Layout - A Micro Look
Website Layout - A Detailed Micro Look
Website Layout - A Micro Look
Website Layout - A Detailed Micro Look
Website Layout - A Micro Look
Website Layout - A Detailed Micro Look
Page 51 GRA 321 + Technology for Design I Page 52
Interaction: The display
invites viewers of all
ages to learn about the
Zoo through a natural
progression of time.
By utilizing horitzonal
webpage design, this
principle is conveyed.
Page 58Page 57
Flip-Book and Digital Video It’s all in their eyes. So much emotion is conveyed through facial expressions, particularly the eyes. Stories are told through the way one person looks at the other. I utilized this in the creation of my short video about the wild west, typeface, and difficult responsibilities. A very fun and rewarding project.
GRA 422 + Motion and Interaction Design
A Typeface Shoot Out:
Trajan Pro vs. Comic
Sans, I used both in the
creation of this short
animation. This is an
classic western cowboy
story I tell. Yet the type
characters come to life.
Page 60Page 59
Film Introduction Redesign Many of the morals and values present throughout the Star Trek franchise align very close to my own. I wanted to redesign an the Star Trek Generations film introduction. These videos pushed my knowledge of film editing and effect creation, but were always enjoyable to work on.
GRA 422 + Motion and Interaction Design
Space: The Final Frontier.
These are the voyages of
the Starship Enterprise.
Its continuing mission:
to explore strange new
worlds, to seek out new
life and new civilizations...
Page 62Page 61
Personal Intro and Outro Bumpers One of the most identity infused projects of the year, our personal intro and outro bumpers spoke to who we are as designers as well as people. These were to be placed before and after each of the videos during the semester and needed to reflect ourselves. A very exciting project that introduced most of us to Premier and After Effects.
GRA 422 + Motion and Interaction Design
Visualization: This form
of musical expression
tries to match what the
sounds is doing and it
has always been very
interesting to see. While
creating this I tried to
match beat and rhythm.
Page 64
2012 Republican Primary by State, Stop Motion Video
Our task was to create a short video that encapsulated the core concept of an infographic project created in another class. I wanted to represent every state in this video and how they voted in the 2012 republican primaries in a informative, fun and energetic way. The music from this piece reflects the Republican Grand Old Party feeling.
Page 63 GRA 422 + Motion and Interaction Design
Information Display:
Much can be interpreted
by the viewer as they
watching a video with
fast motion. I count on
this while each state
changes color with the
music synced up to it.
2012 United States Republican Primaries Infographic
The inspiration for the pervious stop motion video, each dot represents how every United States county voted and who they voted for in the 2012 Republican Primaries. Subdivided by state and month, all counties are represent on a single piece of paper. With a glance, much is understood.
Page 66Page 65 GRA 590 + Core Visual Communication Studio I
Information Display:
Much can be interpreted
by the viewer as they
watching a video with
fast motion. I count on
this while each state
changes color with the
music synced up to it.
Page 67
Spring + 2013 + Master of Visual Communication Design
Page 70Page 69
CAsh Donations, End Disasters.
Sending monetary aid immediately givesrelief workers the �exibility to purchase what is needed.
PSaid Poster Design Contest
CAsh Donations, End Disasters.
Sending monetary aid immediately givesrelief workers the �exibility to purchase what is needed.
A very emotional project. With so much bad happening around the world, what are those who need aid suppose to do? A question that PSaid want to answer by sending monetary aid in the place of cumbersome supplies. Cash donations allow relief workers the flexibility they need to purchase what is need. Designed for others in need of aid.
CAsh Donations, End Disasters.
Sending monetary aid immediately givesrelief workers the �exibility to purchase what is needed.
CAsh Donations, End Disasters.
Sending monetary aid immediately givesrelief workers the �exibility to purchase what is needed.
GRA 590 + Core Visual Communication Studio II
A Call to Action: By
visually showing those
suffering and through
the very wishful slogan,
my hope is that my
designs would inspire
someone to send aid
to those who need it.
Page 72Page 71
Young Package Competition, A-Okay Wireless Router
A-OKAY WIRELESS ROUTER QUICK SETUP GUIDE
When the antenna and center reset button are green, everything is A-Okay with your router and you can connect to the internet.
If the internet seems too slow or isn’t working the center button and antenna will turn red. Simply press the button to �x your connection.
To get started remove all items from the box, then begin to connect the power (included) and internet cables (not included).
Once all cables are connected, plug in the USB drive to your computer and press the center green button to connect to the internet.
Your A-Okay Wireless Router comes packaged in a re-ply cardboard container and uses all available inside space to achieve sustainability.
Each item is protected by form-�tting the surrounding cardboard to contain your new wireless technology safely and ef�cently.
Simplicity is the best start. This is the driving force behind my wireless router design. Made for those who want their technology to just work. A similar button placed on two devices make for simple set up, usage and monitoring. Another interesting problem that required complexity to be striped away and allow basic functionality to just work.
GRA 590 + Core Visual Communication Studio II
The Basic Necessities:
Anyone looking needing
to set up their wireless
network through this
router would have no
problem. The single
but ton press does all
the work for them.
Page 74Page 73
Grand Central Terminal fell into disrepair, threatened
several times with demolition. Is eaquassi oditiunt alist
pro delitiore nos eatio es renet etur sum eati sam fuga.
Icabo ectur, volorepratet vitaquodi (1) debit in recto
illuptia nonsequas res corrum vendic tet, idunt. Sant,
qui blam etur, sinvenis ent quissi sim quia vella veliquam
labo. Iqui quidel imus reni dia as re, id quas endunti
orerior ernam (2), si conse volupta corum et hillendesci
rest volupta tecuptas dolorec taspernat. Faceper chillup
tureptius, cor mi, eumque res andic tore por modipsam,
sum et lit et doluptat. Or sequi dicia ea quas sum (3), qui
cus aritatat volenderunt pa acit ipsum dolore pa aute
Threatened several times with demolition. Is eaquassi
oditiunt alist pro delitiore nos eatio es renet etur sum
eati sam fuga (4). Icabo. Ectur, volorepratet vitaquodi
debit in recto illuptia nonsequas res corrum vendic tet,
idunt. Sant, qui blam etur, sinvenis (5) ent quissi sim quia
GRAND CENTRAL STATION, THE STATUARY OF ORDER AND CHAOS IN NEW YORK CITY
FROM TRANSPORTATION TO SAFE HAVEN, NYC TURNS TO GRAND CENTRAL FOR SHELTER
4 5
1
2
3
4
5
7
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THE INTERIOR OF GRAND CENTRAL STATION, WITH THE SUN STREAMING THROUGH. THOSE WHO PASS THROUG THESE DOORS PROMTE PURPOSE AND FIND SERIENITY THE CHAOS.
6
Pamphlet Design: Grand Central Station Turns One Hundred
Story telling doesn’t just involve images and text. Where something is placed on the page also can influence how and what story is being told. In this pamphlet design, one hundred year of Grand Central Terminal history are presented in only a few spreads. A layout’s purpose is to correctly display story information through reasoning.
GRAND CENTRAL TERMINAL TURNS ONE HUNDREDRail travel declined sharply, and Grand Central Terminal
fell into disrepair, threatened several times with demoli-
tion. Is eaquassi oditiunt alist pro delitiore nos eatio es
renet etur sum eati sam fuga. Icabo. Ectur, volorepratet
vitaquodi debit in recto illuptia nonsequas res corrum
vendic tet, idunt. Sant, qui blam etur, sinvenis ent quissi
sim quia vella veliquam labo. Iqui quidel imus reni dia as
re, id quas endunti orerior ernam, si conse volupta corum
et hillendesci rest volupta tecuptas dolorec taspernat.
Faceper chillup tureptius, cor mi, eumque res andic tore
por modipsam, sum et lit et doluptat. Or sequi dicia ea
2 8 9
Grand Central Terminal fell into disrepair, threatened
several times with demolition. Is eaquassi oditiunt alist
pro delitiore nos eatio es renet etur sum eati sam fuga.
Icabo. Ectur, volorepratet vitaquodi debit in recto il-
luptia nonsequas res corrum vendic tet, idunt (8). Sant,
qui blam etur, sinvenis ent quissi sim quia vella veliquam
labo. Iqui quidel imus reni dia as re, id quas endunti
orerior ernam, si conse volupta corum et hillendesci rest
volupta tecuptas dolorec taspernat (9). Faceper chillup
tureptius, cor mi, eumque res andic tore por modipsam,
sum et lit et doluptat. Or sequi dicia ea quas sum, qui
cus aritatat volenderunt pa acit ipsum dolore pa aute
THE NEW YORK PEOPLE, PAST AND PRESENT, CREATE EACH NEW DAY IN GRAND CENTRAL
8
9
GRA 322 + Technology for Design II
The Big Picture: Is really
comprised of smaller
details. Those delicate
features are found in
the type size, kerning,
and layout all create
that overall aesthetic of
graphic design quality.
Page 76Page 75
Book Cover Redesign
Ender’s Game has always served as a reminder of what can become lost in translation from the encoder to an overall audience. Transference is very difficult when two entities cannot understand each other. This lesson I will carry with me, and remember while designing. Typeface, imagery, color, and other elements convey the future.
GRA 590 + Core Visual Communication Studio II
Inference through design
fiction: The creation of
a theme through proper
use of type and images
communicates a strong
sense of the subject
mater ial that can be
found inside the book.
Page 78
Pentagram Who we are. The work that we do. And why we do it.
Signage and graphics for the U.S.-Canada border crossing.
‘...a bold and daring piece of federal design. Too daring, perhaps. The sign is being dismantled for fear that it will be a target for terrorists.’
Who we are. The work that we do. And why we do it.Pentagram
US Land Ports of Entry Signage and Graphics
Campaign and graphic identity for this year's film festival.
‘We wanted to try a simple, modern idea that was purely visual. The hand drawn arrows capture the energy and excitement of the Festival.’
Who we are. The work that we do. And why we do it.Pentagram
Sundance Film FestivalPromotional Posters
Who we are. The work that we do. And why we do it.Pentagram
Pentagram is our work, and We are Pentagram.
“Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.”
Presentation and Class Handout, Looking into Pentagram
Pentagram is where ideas are shaped by everyone, and everyone is an equal member. I would love to work where big picture thinking is tempered by the reality of design problems. This presentation and handout represents the website design of Pentagram; typeface, images, and layout as well. I aspire to work with Pentagram during my career.
Page 77
PentagramLondon
We work in London, New York, San Francisco, Berlin and Austin. Each of our clients works directly
with one or more of our partners. This reflects our conviction that great design cannot happen
without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of
work that spans five decades.
Sundance Film FestivalPromotional Posters
The Playing PlacePromotional Posters
Wirelessly Protected Cellular security alarm
Cass Art’s Watercolour Pads
New Work Museum of Arts and Design
United Airlines First Class Seat
LOCAL CONTACT
11 Needham Road
London W11 2RP
T +44 (0)20 7229 3477
F +44 (0)20 7727 9932
New York 204 Fifth Avenue
New York NY 10010
T +212 683 7000
F +212 532 0181
San Francisco 220 Montgomery St. #865
San Francisco, CA 94104
T +415 398-4063
Austin 1508 West Fifth Street
Austin, Texas 78703
T +512 476 3076
F +512 476 5725
Austin Leibnizstrasse 60
10629 Berlin, Germany
T +49 (0)30 27 87 61 - 0
F +49 (0)30 27 87 61 - 10
John T [email protected]
602-448-1936
GRA 590 + Core Visual Communication Studio II
Matching their design:
The goal of this project
was to design ourselves,
the presentation, and
our handout as if we
were visiting from our
chosen company. It was
an honor to think that.
Page 80
Martin Luther King Jr. Campaign Team Playpen was tasked with developing a campaign for the Martin Luther King jr. Committee that would embody the essence of Dr. King’s message. Raise, Guide and Unite are simple, bold words that inspire action in the ASU community during 2013. We are very pound and excited to have won this opportunity and this contest.
Page 79 GRA 590 + Core Visual Communication Studio II
Rise ASU Community:
We developed a poster
highlighted campaign
that includes over sized
banners s trategically
located on ASU campuses.
Additionally a website and
Envite will be provided.
Page 82Page 81
SILLY PUTTY PROMOTION
Maricopa Integrated Healthcare System Campaign and Products
While team Playpen did not win the chance to work with the MIHS team of volunteers and doctors, we were honored to present our Heartprint design to those who we know care for the underprivileged. Our design relies on viewer investigation of the thumbprint in order to discover the subtle heart hidden within insider the lines.
touch a life.VOLUNTEER
GRA 590 + Core Visual Communication Studio II
Unity through the heart:
A volunteer’s touch is
one of the most personal
gestures a person can
make to someone who
just wants a friend to
care. This is what the
Heartprint communicates.
Page 84
Colophon
Type size: 13pt Letting: 19pt Kerning: manualTracking: 75pt
Hammermill 80lb cover weight matte white paper
Hammermill 60lb text copy weight white matte paper
Padded bound with pad paper adhesive binding compound
Padded Bound with Utrecht black two inch gaffers tape
Canon Rebel XSi 12.2 MP with EF-S 18-55mm f/3.5-5.6 IS Lens
Lightroom 3.2Illustrator CS5InDesign CS5Photoshop CS5
Xerox 2011 iGen4 Freeflow Smart Press Version 3.03
ASUS G75VWWindows 7, Intel Core i7, Nvidia GTX 260M
Type size: 13pt Letting: 18pt Kerning: manual Tracking: 50pt
Type size: 9pt Letting: 13pt Kerning: optical Tracking: manual
Type size: 6pt Letting: 9.6pt Kerning: optical Tracking: manual
Cover - Heavy
Cover - Back Text Pages Book Binding Added Binding
Digital Camera Programs Used Printed WithCreated On
Title - Book Text - Book Subtitles - Italic
Design Program: Master of Visual Communication 3+ ASU Herberger Institute for Design and the Arts
Typography - Avenir
Materials
Production