Download - Jinwoo kim resume

Jinwoo Kim Strategy & Planning 217. 819. 1754 | [email protected] | projeqt.com/jinukim3914 About “Curiousabouthumans,Interestedinfindingouttheeffectivecommunication approachandimplementingit“

Education University of Illinois at Urbana-Champaign | Graduation Date: May 2014 BachelorofScienceinAdvertising MajorGPA:3.70/4.0CumulativeGPA:3.58/4.0 Dean’s list | Fall 2012, Spring & Fall 2013 Experience Oct 2013 - Present NSAC Ad Team - LeaderofResearchdepartment

Jan 2013 - Present Heartland-MarketingDirector

Jun-Sep2013 Media Career Center -PRIntern&TwitterManager

Feb-Sep2013 WPGU 107.1 FM-MarketingIntern/GraphicDesigner

Skills Languages English&Korean

Programs MicrosoftWord,Excel,PowerPoint/AdobePhotoshop,Illustrator,Indesign DigitalMarketing(SocialMediaandGoogleAdwords)

Situation:• Selectedasoneoftwo

ResearchLeaders• Had to come up with

thecorestrategyforthecampaign’scorporatesponsorMaryKay

• Hadtomanagethemediabudgetallocationandcreateamediaflow-chart

TaskPerformed:•Ledtheteamofseven

studentsthroughmonthsofprimaryandsecond-ary research

• Boiled down all the researchinsightsinto‘ThreeTruths:Culture,BrandandConsumer’

•ConductedSecondaryresearch to optimize budget

Outcome:• Came up with the cam-

paign’smainstrategy,‘MaryKayenhanceswhoyoualreadyare’

• Createdthemediaflow-chartandthebudgetallocationchartfortheplans book

Situation:• Heartland wanted to set

a brand identity• Theywantedtoexpand

theirtargetmarketfromAsianstoEveryCollegeStudentsinmidwestarea

Situation:• Hadtofigureoutthe

social media channel to efficientlycommunicatewiththetarget

• Hadtocreateflyersandhandouts to help stu-dents’jobpreparation

Situation:• NeededtodesignWPGU

displayadontheMTDbus

• Needed sponsors and participantsforthe‘Sum-mer set Valley Ball Fest‘

TaskPerformed:• Conductedsurveysand

interviewswiththetargetconsumers

• Recruitedmarketinginterns to brainstorm and optimizemarketingplanas a team

TaskPerformed:• Benchmarked other

career centers and con-ductedresearchtofindtherightsocialmedia

• Readmorethan80articles related to job seekingprocesstopro-videthebestinformationto the sudents

TaskPerformed:• Usedadobeillustrator

and photoshop to create adesign

• Contacted and met the managersoflocalbarsandgreekhouses

Outcome:• Createdthebrand’s

theme/tagline,’UniteThroughMusic’

• Coordinated the market-ingcampaign,‘GreenwithLove‘,forHeartlandMusic Fest which drew anaudienceof2000+

Outcome:• CreatedMCStwitter

which now 152 media studentsfollow

• Created 6 handouts such as ‘How to write a coverletter‘and‘Howtomanageyouronlineappearences’

Outcome:• Thedesignedadgot

placedonMTDbusesatUofI

• Got 3 sponsors and 8 teams to participate in theevent