Jinwoo kim resume
1
Jinwoo Kim Strategy & Planning 217. 819. 1754 | [email protected] | projeqt.com/jinukim3914 About “Curious about humans, Interested in finding out the effective communication approach and implementing it“ Education University of Illinois at Urbana-Champaign | Graduation Date: May 2014 Bachelor of Science in Advertising Major GPA: 3.70/4.0 Cumulative GPA: 3.58/4.0 Dean’s list | Fall 2012, Spring & Fall 2013 Experience Oct 2013 - Present NSAC Ad Team - Leader of Research department Jan 2013 - Present Heartland - Marketing Director Jun - Sep 2013 Media Career Center - PR Intern & Twitter Manager Feb - Sep 2013 WPGU 107.1 FM - Marketing Intern / Graphic Designer Skills Languages English & Korean Programs Microsoft Word, Excel, PowerPoint / Adobe Photoshop, Illustrator, Indesign Digital Marketing (Social Media and Google Adwords) Situation: • Selected as one of two Research Leaders • Had to come up with the core strategy for the campaign’s corporate sponsor Mary Kay • Had to manage the media budget allocation and create a media flow- chart Task Performed: • Led the team of seven students through months of primary and second- ary research • Boiled down all the research insights into ‘Three Truths: Culture, Brand and Consumer’ • Conducted Secondary research to optimize budget Outcome: • Came up with the cam- paign’s main strategy, ‘Mary Kay enhances who you already are’ • Created the media flow- chart and the budget allocation chart for the plans book Situation: • Heartland wanted to set a brand identity • They wanted to expand their target market from Asians to Every College Students in midwest area Situation: • Had to figure out the social media channel to efficiently communicate with the target • Had to create flyers and handouts to help stu- dents’ job preparation Situation: • Needed to design WPGU display ad on the MTD bus • Needed sponsors and participants for the ‘Sum- mer set Valley Ball Fest‘ Task Performed: • Conducted surveys and interviews with the target consumers • Recruited marketing interns to brainstorm and optimize marketing plan as a team Task Performed: • Benchmarked other career centers and con- ducted research to find the right social media • Read more than 80 articles related to job seeking process to pro- vide the best information to the sudents Task Performed: • Used adobe illustrator and photoshop to create a design • Contacted and met the managers of local bars and greek houses Outcome: • Created the brand’s theme/tagline,’Unite Through Music’ • Coordinated the market- ing campaign, ‘Green with Love‘, for Heartland Music Fest which drew an audience of 2000+ Outcome: • Created MCS twitter which now 152 media students follow • Created 6 handouts such as ‘How to write a cover letter‘ and ‘How to manage your online appearences’ Outcome: • The designed ad got placed on MTD buses at U of I • Got 3 sponsors and 8 teams to participate in the event
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Transcript of Jinwoo kim resume
Jinwoo Kim Strategy & Planning 217. 819. 1754 | [email protected] | projeqt.com/jinukim3914 About “Curiousabouthumans,Interestedinfindingouttheeffectivecommunication approachandimplementingit“
Education University of Illinois at Urbana-Champaign | Graduation Date: May 2014 BachelorofScienceinAdvertising MajorGPA:3.70/4.0CumulativeGPA:3.58/4.0 Dean’s list | Fall 2012, Spring & Fall 2013 Experience Oct 2013 - Present NSAC Ad Team - LeaderofResearchdepartment
Jan 2013 - Present Heartland-MarketingDirector
Jun-Sep2013 Media Career Center -PRIntern&TwitterManager
Feb-Sep2013 WPGU 107.1 FM-MarketingIntern/GraphicDesigner
Skills Languages English&Korean
Programs MicrosoftWord,Excel,PowerPoint/AdobePhotoshop,Illustrator,Indesign DigitalMarketing(SocialMediaandGoogleAdwords)
Situation:• Selectedasoneoftwo
ResearchLeaders• Had to come up with
thecorestrategyforthecampaign’scorporatesponsorMaryKay
• Hadtomanagethemediabudgetallocationandcreateamediaflow-chart
TaskPerformed:•Ledtheteamofseven
studentsthroughmonthsofprimaryandsecond-ary research
• Boiled down all the researchinsightsinto‘ThreeTruths:Culture,BrandandConsumer’
•ConductedSecondaryresearch to optimize budget
Outcome:• Came up with the cam-
paign’smainstrategy,‘MaryKayenhanceswhoyoualreadyare’
• Createdthemediaflow-chartandthebudgetallocationchartfortheplans book
Situation:• Heartland wanted to set
a brand identity• Theywantedtoexpand
theirtargetmarketfromAsianstoEveryCollegeStudentsinmidwestarea
Situation:• Hadtofigureoutthe
social media channel to efficientlycommunicatewiththetarget
• Hadtocreateflyersandhandouts to help stu-dents’jobpreparation
Situation:• NeededtodesignWPGU
displayadontheMTDbus
• Needed sponsors and participantsforthe‘Sum-mer set Valley Ball Fest‘
TaskPerformed:• Conductedsurveysand
interviewswiththetargetconsumers
• Recruitedmarketinginterns to brainstorm and optimizemarketingplanas a team
TaskPerformed:• Benchmarked other
career centers and con-ductedresearchtofindtherightsocialmedia
• Readmorethan80articles related to job seekingprocesstopro-videthebestinformationto the sudents
TaskPerformed:• Usedadobeillustrator
and photoshop to create adesign
• Contacted and met the managersoflocalbarsandgreekhouses
Outcome:• Createdthebrand’s
theme/tagline,’UniteThroughMusic’
• Coordinated the market-ingcampaign,‘GreenwithLove‘,forHeartlandMusic Fest which drew anaudienceof2000+
Outcome:• CreatedMCStwitter
which now 152 media studentsfollow
• Created 6 handouts such as ‘How to write a coverletter‘and‘Howtomanageyouronlineappearences’
Outcome:• Thedesignedadgot
placedonMTDbusesatUofI
• Got 3 sponsors and 8 teams to participate in theevent
